Seers’ Post

🔮 Server-Side Tagging for Data Protection in Google Tag Manager! 🛡️ The digital landscape is constantly evolving, and so is the way we collect data. As we move towards a cookieless future, server-side tagging is emerging as a powerful tool for advertisers and marketers. In our new blog post, you'll learn: 💼 How server-side tagging works in Google Tag Manager 🛡️ The benefits of server-side tagging for data protection and compliance And more! https://vist.ly/38wdi Whether you're a business owner, marketing manager, or simply interested in staying ahead of the curve, this post is a must-read! #serversidetagging #dataprivacy #cookielessfuture #googletagmanager #marketing #advertising #gdpr #ccpa #secureprivacy

Attention: Australian small business owners I didn't know this until today but having a legally compliant privacy policy actually helps with SEO and the Google search algorithm! So, again, having these legal documents in place is actually really good for your marketing. The reasons why it helps with search results are: 1. It assists Google's Page Experience Algorithm to show trust; 2. Increases Google's view of User Experience and site structure; 3. It shows you're not a fly-by-the-night company and proves your legitimacy; 4. Shows Google you are compliant with local laws and regulations (e.g. if you need to be compliant in Australia or EU - GDPR compliance); 5. Assists greatly with local SEO; and 6. Since the December 2022 update rollout, Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) have been important ranking signals. Privacy policies add to this EEAT. Search engine crawlers are looking for all of the above so a legally compliant privacy policy is required to rank better! Also, in this day and age of concerns over privacy and data protection, privacy policies are becoming more and more important from a consumer/client perspective. i.e. some clients/consumers are making decisions to purchase based on this especially if the information being provided is sensitive/personal. At the end of the day, most customers/clients will not read the privacy policies, and even if you're not legally required to have one, it's still good business to have one and do it properly. It helps with the marketing, your Google rankings and shows legitimacy and trust with your business. I just didn't realise how important it is from Google's perspective from a ranking perspective until now. So, it's a no-brainer. Happy to help get it sorted for you or if you want a review of one you've had done previously. #googleranking #privacy #privacypolicy

Users' consent on the utilization of their personal data is crucial in the #digital context. Since March 2024, Google has made it mandatory to adopt Consent Mode v2 for sites using its services. This change, in addition to being GDPR-compliant, will also impact those managing advertising campaigns through Google Ads, as they will be able to obtain increasingly strategic and interesting data. Our team is here to help you adjust your #privacypolicy to ensure #GDPR compliance and user data protection. Read the news to learn about all the changes in this new version → https://bit.ly/456RwNV #consentmode #consentmodev2 #digitalmarketing #dataprotection

✅ Why Google Consent Mode V2 is a Must-Have for Modern Data-Driven Marketing. 📊Google Consent Mode V2 is a game-changer for data-driven marketing. As privacy laws tighten and users become more cautious about sharing their data, this tool lets you keep measuring campaign performance without missing key insights. Even when users opt out of tracking, Consent Mode V2 uses advanced modeling to fill in the gaps, ensuring you can still make smart, data-backed decisions. It’s a must-have for any marketer who wants to stay ahead while respecting user privacy. #GoogleConsentModeV2 #dataaccuracy #privacy #digitalmarketing #googletagmanager #googleanalytics4 #consentmodev2

🍪𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐯2 - 𝐀 𝐌𝐮𝐬𝐭 𝐟𝐨𝐫 𝐆𝐃𝐏𝐑 𝐚𝐧𝐝 𝐂𝐂𝐏𝐀 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞🍪 If your website is yet to have a cookie consent banner, it’s high time to act. Non-compliance with GDPR can lead to penalties if your business processes the personal data of EU or UK citizens without their consent. 𝐈𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐯2 𝐚 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭? Absolutely, especially for websites that cater to users in the European Economic Area (EEA). As of March 2024, Google has tightened its adherence to the Digital Markets Act (DMA) concerning user privacy. Google will suspend accounts that have not adopted Consent Mode v2 to ensure advertisers respect user consent. 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐯2 I specialize in integrating Google Consent Mode v2 into your website. This ensures compliance with GDPR or CCPA and guarantees the seamless functioning of your Ads and Analytics. 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Remember, respecting user privacy is not just about avoiding penalties. It’s about building trust with your users. By implementing Google Consent Mode v2, you’re showing your users that you respect their privacy and are transparent about how their data is used. This can lead to increased user engagement and potentially higher conversion rates. So, let’s take a step towards a more privacy-focused internet together. #EUGDPR #CaliforniaCCPA #DataGovernance #GoogleAds #GoogleAnalytics #AdTech #MarTech #DigitalTransformation #DataPrivacy #UserPrivacy #PrivacyTech #DataProtection #PrivacyFirst #GDPR #CCPA #GoogleConsentMode #DigitalMarketing #WebsiteCompliance

✅ Why Google Consent Mode V2 is a Must-Have for Modern Data-Driven Marketing. 📊 Google Consent Mode V2 is a game-changer for data-driven marketing. As privacy laws tighten and users become more cautious about sharing their data, this tool lets you keep measuring campaign performance without missing key insights. Even when users opt out of tracking, Consent Mode V2 uses advanced modeling to fill in the gaps, ensuring you can still make smart, data-backed decisions. It’s a must-have for any marketer who wants to stay ahead while respecting user privacy. #GoogleConsentModeV2 #dataaccuracy #privacy #digitalmarketing #googletagmanager #googleanalytics4 #consentmodev2

What is Google Consent Mode v2? This is a new feature that Google launched in 2022 to help website owners measure and improve their site analytics and advertising without compromising user consent. It’s basically a tool which allows websites to 🔊 communicate users’ 🍪 cookie consent choices to Google Tags more effectively. Google requires all websites serving ads to or monitoring the behavior of EU/EEA users to implement Google Consent Mode v2 by 🗓️ March 2024 ⏳⏳⏳ Two of the most popular Google products for website owners, Google Analytics and Google Ads have built-in consent checks and behavior based on consent state. It is designed to enhance alignment with European privacy and consumer protection laws, such as the GDPR and the DMA (The Digital Markets Act). Want to learn more about this and how to activate Google Consent Mode support in Sypher Solutions. Keep reading on Sypher's blog 👇 --- #SypherPrivacyTalks Stay tuned for more:📌 follow the Sypher Solutions company page. We'll keep you updated on #dataprotection, #privacy, #privacymanagement, #GDPR, #GDPRcompliance, #DPO, #cookies, #consent.

🙅 What does #optout mean, and why should you care? Read on to find out. In #dataprivacy, to "opt-out" means actively choosing not to participate in a data processing activity. Typical examples include actions like: 🍪🚫Rejecting web #cookies 📧🚫Unsubscribing from email campaigns 📱🛑Texting "STOP" to phone marketing messages Why should you care? The right to opt out is a critical privacy right in many regions worldwide, especially the #EU and the #US. Under privacy laws like the #GDPR and #CPRA, offering consumers a way to opt out of specific activities is a legal obligation—and a best practice regardless ✅ 💡In our latest article, we explore: 🤔The meaning of opt-out 🛠️How to set up an opt-out mechanism 🔄Key differences between opt-out and opt-in 🌎 Real-world examples of compliant opt-out mechanisms Check it out at this link: https://lnkd.in/dhhfZ-2a Got questions or want to explore further? Reach out today! #dataprivacymatters #compliancematters #privacy #businesscompliance

Improve your cookie consent banner for better compliance and user trust. Check out our blog for practical tips. 👉https://hubs.li/Q02F-nzh0 #GlobalPrivacy #CookieConsent

Check it. Websites deceive users by deliberately hiding the extent of data collection and sharing https://buff.ly/3JqiOVe via @ConversationCA #tech #digital #data #privacy