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Did you know that adding a coupon to your ASIN drives a 17.2% increase in visibility? 📈 Yep, you heard us right. Evaluate the impact of a coupon promotion. ALWAYS make sure to include organic search metrics. Tracking increases to search visibility for promoted products should be considered a secondary KPI. Adjusting advertising tactics during the promotion can reduce the TACOS and the coupon's effect on margins. For new or strategic products needing better search visibility, coupon promotions are worth considering. Do you add coupons to your ASINs? What’s your strategy? #ecommerce #amazon #asin #ads #advertising

How did the AMZ Pathfinder team help wallets manufacturer boost their organic revenue by 70% in just one year? 📈 Our client wanted to cut down on non-converting ad spend and optimize TACoS. We helped them reach their goals by: 🔍 Reviewing historical performance of keywords and search terms to prevent ads from appearing for irrelevant queries 🎯 Using a new set of keywords to ensure that ads appeared for relevant search terms 💰 Reallocating ad spend towards new product-targeting campaigns to increase profitability Find out more about how we did this in our recent case study👇 https://lnkd.in/gRPs9P7n Amazon Ads Partners #Amazon #AmazonPPC #CaseStudy #ClientTestimonial #AmazonAdvertising

TACoS Tuesday: Thing I've learned about Amazon. We've learned ACoS and TACoS. Here's a new metric. TROAS. TROAS combines all sales – organic and paid traffic – and divides the sum by the cost of advertising. TROAS = All Sales / All Ad Spend Amazon is emphasizing the importance of TROAS as brick-and-mortar retailers expand their online ad businesses. Paid media investments create organic sales, and TROAS captures this dynamic shift. Understanding TROAS is crucial as it aligns with Amazon's strategy of showcasing how paid media drives organic traction. Traditional retailers are expected to adopt TROAS to enhance their shopper marketing tactics. In the evolving retail landscape, the value of TROAS lies in attributing organic sales to marketing efforts, illustrating the impact of strategic partnerships and sponsored listings on overall sales performance.

🚨 Hot #ecommerceTip from 2017 🚨: There’s a lot of chatter about a research paper that dives into how Amazon advertisers react to changes in ad bid rates. Not quite a decade later...but not much has changed. 👴 Sure, it’s interesting to watch advertisers keep betting more 💵, but the real jackpot 🎰 is understanding how that base bid rate is set in the first place. Since I’m heading to Vegas ♠ ♥ next week with the team from DetailPage.com for #GroceryShop (HMU if you're going to be there too), here are my thoughts on where to place your bets. Here’s the winning formula:  🌀 Variable Bid Rates → Based on → 📈 Product Relevance  🌀 Product Relevance → Based on → 🔍 Organic Search  🌀 Organic Search → Based on → ✍️ Optimized Written Content 💡 Inside Baseball: Ever clicked that little "?" on an Amazon ad? It tells you, “You’re seeing this ad based on the products relevance to your search query” That relevance? It’s pulled straight from Amazon’s 🎯 ORGANIC SEARCH 🎯 algorithm, which is how they deal your base bid rate. So, while you can’t pull the lever on Amazon’s bid rate slot machine 🎰, you CAN stack the odds in your favor by doubling down on your organic search strategy. 🎲💪 In fact, we’ve seen a 36% improvement in ACOS when brands bet big on improving organic search FIRST. That way, your base bid rate gets lower—and your chances of hitting that ad performance jackpot increase. 📉💸 🎯 Takeaway: Focus on what you can control, like winning at organic search 🔍. Don’t waste your chips betting on things you can’t control. 🎰💥 Its just the craps. 💩 DEWALT Mondelēz International Kimberly-Clark Pharmavite Kizik Abhishek Ahluwalia Jie Cheng （程捷）Adam Sandler Colleen Basaydin Grant Rubin Kimberly Brown, MBA Bryant Ross Meghan Duffy Rachel Mayfield V Hansen Tracy Hauseman Diane Chernansky Elizabeth Drori #groceryshop #vegas #ecommercestrategy #retailmediastrategy #organicsearch #paidsearchstrategy #paid

Will TOS Ads Eat into My Top Organic Ranks Sales? In theory, they could, as both look quite similar on the SERP. However, once you rank, be patient and let these run simultaneously for 3-6 weeks to solidify sales history and reduce the chances of deranking and instability. Once stable at the top, you can put a budget cap of 10-15% of the day on the current TOS ad while simultaneously testing product pages in a new ad group (tip: use a smaller bid) to see if you're more profitable there. If yes, move your ad there. If not, increase the budget cap on the TOS ad to 30-40% of the day. There are four high-value placement types on the search results page based on visibility and customer intent for both desktop and mobile: - Top 3 organic spots - Top 2 sponsored spots - Page one video ad - Page one product collection ad You should always have three out of four covered strongly. Ranking at the top means one is covered already. Cover the other two (video and product collection ads) and use TOS only with a budget to reduce self-cannibalization—if that's a concern—or shift to product pages for additional support. #AmazonPPC #TOSAds #OrganicRanking #DigitalMarketing #eCommerce #PPCStrategy #AmazonAdvertising

If you're curious to compare which products in your catalog are being advertised and which are not, then the "All Sold Products" section of the "Products" tab is where you should go. This is a great place to evaluate: ✔ General ad spend ratio across top products ✔ General ad coverage across top / middle-tier / lesser-tier products + where to ramp up or pull back ✔ Which products are or are not actively being advertised "View all your products that are selling–-both advertised and unadvertised Filter and sort by gross sales, which includes organic sales and sales from ads, to find products to advertise using Sponsored Products." #amazonadvertising #ppccampaigns #amazonads #onlineadvertising #ppcadvertising #amazonfba #fbaseller #amazonbusiness #amazon #ppcexpert #fbads #fba #ppcstrategy #ppcmarketing#amazonfbaads #ppcmarketing #sponsoredads #amazonmarketing #PPCadvertising #amazonsponsored #amazonsellertips

Understanding Amazon's TACOS (Total Advertising Cost of Sale) is crucial for optimizing your PPC campaigns and boosting overall sales performance. Our latest blog breaks down TACOS, showing you how to leverage this metric to refine your strategy and enhance profitability. 🚀 Discover actionable insights that can transform your approach to Amazon advertising. Read more by visiting our website—link in comments! #amazonselling #ecommercesuccess #ppc #tacos #amazonfba

Skipping listing optimization before launching Amazon ads? You might as well flush your money down the toilet. 🚽💸 Many sellers jump straight into investing in PPC without first ensuring their product listing is fully optimized to convert. Even a small increase in conversion rate can make a significant difference in your ROAS. Before investing money in driving traffic to your listing, focus on optimizing these key areas: → Engaging product title that includes your main keywords → High-quality images showcasing product features and benefits → Detailed bullet points covering key information shoppers want to know → A+ content utilizing enhanced brand content to better showcase your product → Competitive pricing based on thorough market research of similar products An optimized listing maximizes the chances of turning clicks into conversions, leading to more profits and a better return on your ad spend. However, if your listing is poorly optimized, your ad dollars will go to waste, sending shoppers to a page that won't convince them to buy. Make listing optimization your top priority. ✅ Consider running a PickFu poll to gather audience feedback and pin your listing against your competitors to ensure shoppers will choose your product over theirs. Once your listing is optimized and your campaigns are launched you'll be well-positioned to get the most bang for your buck from your Amazon ad spend. 📈 #AmazonAds #AmazonListing #PickFu #ROAS #AmazonPPC REGARDS: Maryum Tariq

Want to increase your organic revenue by 70% within a year? In our recent case study, we share how we achieved this with a wallet manufacturing company 💡 Our client was facing a steady spike in non-converting ad spend and TACoS. Our strategies helped them stabilize their Amazon account. Read our full case study here for everything you need to know about achieving this growth 🔥 https://lnkd.in/gRPs9P7n #Amazon #AmazonPPC #CaseStudy #ClientTestimonial #AmazonAdvertizing

Want to increase your organic revenue by 70% within a year? In our recent case study, we share how we achieved this with a wallet manufacturing company 💡 Our client was facing a steady spike in non-converting ad spend and TACoS. Our strategies helped them stabilize their Amazon account. Read our full case study here for everything you need to know about achieving this growth 🔥 https://lnkd.in/eb5eKPq5 #Amazon #AmazonPPC #CaseStudy #ClientTestimonial #AmazonAdvertizing