Seller Interactive’s Post

Exciting insights on thriving in the Amazon marketplace in 2024! 🌟🔍 If you’re looking to strategically differentiate and target your niche effectively, mastering inventory management is a game-changer. Tools like One Page Inventory can help you optimize stock levels and gain valuable insights. Check out these strategies to seize opportunities and drive your success on Amazon and sign up for your free trial today! https://lnkd.in/eDxySjdB 🚀📦 #AmazonFBA #eCommerce #InventoryManagement #OnePageInventory

'"Amazon Seller Central Latest Updates'" "User Interface Enhancements": Amazon periodically updates the Seller Central interface to enhance usability and provide a better experience for sellers. "New Features": Amazon frequently introduces new features to help sellers manage their accounts, inventory, and advertising more effectively. This could include tools for analytics, reporting, or customer communication. Advertising Platform Updates: Changes to the advertising platform, including new ad types, targeting options, or modifications to the advertising dashboard. "Policy Changes": Updates to seller policies, guidelines, or terms of service. Sellers need to stay informed about any changes that may impact their business practices. "Fulfillment Services": Amazon may introduce updates to its fulfillment services, such as changes to FBA (Fulfillment by Amazon) procedures, fee structures, or policies. "International Expansion": Updates related to Amazon's expansion into new marketplaces or improvements in tools for cross-border selling. "Performance Metrics": Changes to how Amazon measures and displays seller performance metrics, including feedback, ratings, and account health.

🚀 𝗔𝗿𝗲 𝗯𝗿𝗶𝗰𝗸-𝗮𝗻𝗱-𝗺𝗼𝗿𝘁𝗮𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗮 𝗻𝗲𝘄 𝗰𝗵𝗮𝗽𝘁𝗲𝗿? 𝗔𝗺𝗮𝘇𝗼𝗻 𝗧𝗼𝗱𝗮𝘆 𝗺𝗶𝗴𝗵𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘄𝗼𝗿𝗹𝗱! 🏢🔗 With the introduction of the Amazon Today program, brick-and-mortar retailers are being ushered into the online marketplace in unprecedented ways. But what does this mean for our industry and its future? 𝗣𝗼𝗶𝗻𝘁 𝟭: 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 ↳ The Amazon Today program acts as a catalyst for smaller retailers, giving them a platform to showcase their local inventory on Amazon.com. This integration ensures customer service is managed by Amazon, streamlining the experience for both the retailer and the customer. With real-time inventory synchronization, businesses can avoid the pitfalls of overselling and ensure a smooth transition to an omnichannel approach. 𝗣𝗼𝗶𝗻𝘁 𝟮: 𝗕𝗼𝗼𝘀𝘁 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗥𝗲𝗮𝗰𝗵 ↳ Retailers stand to gain invaluable access to Amazon’s enormous customer base, with same-day delivery and in-store pickup options fostering increased foot traffic and sales. Imagine the potential boost when 47% of BOPIS users reportedly make additional purchases! Retailers also maintain their brand identity by using their own branded packaging, ensuring consistency across all touchpoints. 𝗣𝗼𝗶𝗻𝘁 𝟯: 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘀 ↳ With Retail Media Tools like Sponsored Products, Sponsored Brands, and Sponsored Display, retailers can effectively amplify visibility and reach specific customer segments. This alignment with Amazon's infrastructure allows businesses to harness robust marketing opportunities like never before! How will this program impact your PPC strategies and Google Ads campaigns? Could Amazon’s approach set new standards for other platforms? Share your thoughts in the comments! Let's create a dialogue on how collaboration between titans like Amazon and local retailers can benefit all of us in the digital advertising realm. 🌟 #AmazonToday #RetailInnovation

Sales Potential with an Omni-Channel Sales Funnel! By guiding potential buyers through a journey—from social media to a dedicated landing page and finally to your Amazon listing—you're allowing them to fully immerse themselves in your products. This comprehensive approach nurtures high-intent consumers who, having explored your offerings, are more likely to convert when they reach your Amazon page. How to Craft an Effective Omnichannel Sales Funnel: 1.      Social Media Promotion: Leverage the reach of platforms like Facebook and Instagram to showcase your products. 2.      Create a Landing Page: Develop a captivating landing page that highlights your brand story, product features, and benefits. Make it a teaser that sparks curiosity. 3.      Direct to Amazon: Provide clear and compelling calls-to-action (CTAs) on your landing page that lead visitors to your Amazon listing to make a purchase. Benefits of an Omnichannel Approach: -         High Intent Consumers: Those who journey through your funnel are already interested, increasing the likelihood of conversion. -         Pre-Qualified Traffic: Filtering potential buyers ensures that those reaching your Amazon listing are genuinely intrigued by your products. #AmazonAds #AmazonPPC #AmazonSuccess #AmazonTipsandTricks #AmazonPPCManager #AmazonVA #AmazonConsultant #AmazonVirtualAssistant #AmazonAdvertising #PPCCaptain

Do you sell products through both your direct-to-consumer (DTC) website and on Amazon? If so, you've likely wondered how much overlap there is between your customer bases on these two platforms. Amazon has introduced a new capability within its Amazon Marketing Cloud (AMC) that allows brands to upload their first-party shopper data and map how those customers interact with their products and ads on Amazon. By connecting this DTC data to Amazon's user IDs, you can gain powerful insights: * Understand the true customer journey across DTC and Amazon * See if Amazon is cannibalising your DTC sales or if the channels complement each other * Measure the impact of Amazon DSP ads on your DTC sales * Calculate customer lifetime value across both platforms * Build audiences that exclude existing DTC shoppers from Amazon ad campaigns This data connectivity opens up a new world of multichannel strategy optimisation. As brands increasingly operate across their own DTC sites and massive marketplaces like Amazon, having an integrated view of the shopper journey is game-changing. If you're a brand selling on Amazon and direct-to-consumer, I'd encourage exploring how you can leverage this new AMC capability to unlock deeper insights and drive smarter marketing strategies. #amazoncro #amazonseo #paragon

Over the last few years, I have been openly sharing my perspectives, frameworks and mental models for building and scaling new age consumer brands. One frequent request I get in DMs is to compile the learnings in a single post. So, here you go I have structured it in 5 parts for ease of consumption 1.    Ecom and Marketplaces a)    How to Scale on Flipkart: https://shorturl.at/tCLW2 b)    How to Scale and win with Amazon Ads: https://shorturl.at/deIKR c)    How to Navigate the Pros and Cons of Direct Selling Model vs Retailing Model on Marketplaces: https://shorturl.at/kprE6 d)     How to leverage the Movers and Shakers Data from Amazon Pi to scale up on Amazon https://shorturl.at/LXWNb e)     How to do a basic Amazon Ads audit in less than 30 minutes https://shorturl.at/72an9 f)       How to use Amazon Brand Analytics on Seller Central to unlock growth https://shorturl.at/rP1Gb 2.      Growth and Business a)      How to Think about PMF for consumer Brands? https://rb.gy/ier98s b)     .How to Think about Growth Dashboards: https://shorturl.at/nrszV c)      How to Use Google Keyword Planner to Take Business Decisions: https://shorturl.at/deuBP d)     How to Think about Non Scalable Acquisition Channels in the 0-1 Phase? https://rb.gy/mwmnua e)       How to Classify and Select the Right Acquisition Channel for your Brand: https://shorturl.at/ouBJO f)      10 Marketing Metrics that can Help Founders and VCs identify their brand is going to hit a growth ceiling https://shorturl.at/xVpeF 3.      Brand, Consumer Behaviour and ATL a)      How Should Brand Top of Funnel Creatives Evolve over Time: https://shorturl.at/rsS46 b)     How to Select a Creative Agency: https://shorturl.at/eopq1 c)      How to Measure the Success of a Marketing Campaign: https://shorturl.at/huyAU d)     How to Think and Ultimately win with ATL: https://shorturl.at/flENT e)     How to Think about Market Research? https://rb.gy/b0ggrj f)     12 Consumer Behaviour Trends in 2024 relevant for building consumer brands in India: https://shorturl.at/MEg3G 4.      Offline Distribution a)      How to Build Offline General Trade Distribution from scratch: https://rb.gy/94rqli b)     How to Think about BTL in a data driven way: https://shorturl.at/eEQX4 c)      How to Think About and Reduce Channel/Distribution Margins with Scale: https://shorturl.at/bFSWX 5.      Performance Marketing a)    How to let your creative do the targeting on Meta to win in a post IOS 14 world? https://rb.gy/741bko b)    How to Scale with Youtube Ads: https://shorturl.at/duJNQ I will never do engagement farming or ask you to do something stupid like comment "X" to get access :) But if you have found it useful, please do repost and share widely. It will help reach more people and you never know who might benefit from your small action of sharing Builds brands and business is difficult. And not having free access to playbooks/knowledge should never be a roadblock in the journey

🚀 Maximizing Amazon's Sales Potential with Display Ads 🚀 In the ever-evolving world of e-commerce, staying ahead of the curve is crucial. One effective way to boost Amazon's sales and drive brand visibility is through strategic use of display ads. 💡 Why Display Ads? Targeted Reach: Display ads allow you to reach specific customer segments based on their interests, browsing behavior, and purchase history. Enhanced Brand Awareness: With eye-catching visuals and tailored messaging, display ads keep your brand top-of-mind for potential buyers. Cross-Selling Opportunities: By showcasing related products, display ads can increase the average order value and encourage repeat purchases. Data-Driven Insights: Analyze performance metrics in real-time to optimize campaigns and maximize ROI. Whether you're a brand looking to increase your footprint on Amazon or a seller aiming to boost your product listings, integrating display ads into your strategy can be a game-changer. Let's unlock new sales opportunities together! 💼 #Ecommerce #AmazonSales #DisplayAds #DigitalMarketing #BrandGrowth

Dear Arindam - for VCs - learning from their portfolios or learning of founders who have executed successfully are key.. I have been gaining a lot of perspective from your detailed “execution” of several “first of its own” kind of experiments and how they have fared.. This consolidated summary post should be used, researched as a goldmine resource by young & aspiring founders and VC firms portfolio teams equally :-) There is always room for doing better everyday and we look forward to continued learning & sharing by you - our best !! Lets #SucSEEDtogether !!

Have you seen this yet? The new Brand Tailored Promotions page gets a facelift! It lets you get more granular when creating a promotion. Now they better dissect which audience type fits which goal: ⤷ new customer acquisition ⤷ customer retention ⤷ re-engagement ⤷ cross-sell (I posted about this new one earlier this week) Furthermore, you now have the opportunity to select which ASINs to add, or go the old route of selecting all product and excluding certain ASINs. Interesting that they change this now. PPC is running out of space and Amazon know this. Promotions and dynamic pricing strategies are the new cool kids in town. Happy to see Amazon further improving on new roll outs such as Brand Tailored Promotions. What do you think of these changes? #amazonseller #amazonfba #amzonppc #amazonctr #ecommerce

Building brands and business is difficult. And not having free access to playbooks/knowledge should never be a roadblock in the journey Arindam Paul well said. Sharing it in my network, as I truly believe in this. Together we become strong and successful.