Seller Interactive’s Post

Have you ever wondered how some online stores seem to sell out of everything so quickly? Turns out, the secret is in their ads! 💡 With the right ad strategy, you, too, can turn your small business into a big success story. Here are some tips to level up your ad game: 1. Ensure marketing objectives match your business goals. This ensures your ads not only attract customers but also drive profit. 2. Embrace automation and AI. Automate your campaigns using AI tools to optimize your ads effectively. 3. Value new customers. Don’t just focus on loyal customers. Adjust your ads to attract new customers as they help grow your business. 4. Use granular return rate data. High return rates can hurt your profits. Instead of using average return rates, train your algorithms with detailed data to make better adjustments. 5. Manage stock wisely. Use data to detect stock issues early. Adjust ads to avoid promoting low-stock items and focus on clearing overstocked products. 💰 Boost your bottom line If done right, ecommerce ads can skyrocket your sales. So, take charge of your ad strategy today to see your business thrive! #ecommerce #amazon #ads

Shopping ads, done different... Other online shopping partners play the game with fewer insights & less risk appetite. We consistently deliver more sales than anyone else due to a combination of our... 🚀 Incredible expertise - We’ve hired Europe’s best performance marketing experts, specialising in matching online shoppers with the right products, at the right time. You can feel confident knowing all of our strategies are informed by unparalleled data insight and over 10 years of experience. 🚀 Smart AI-driven technology - We’ve invested millions into bidding and feed technology, ensuring we’re always offering you the most up-to-date solutions that deliver reliable results. 🚀 Unique advantage in scale of data - With 100m impressions, 1.9m clicks, and £2.3m in additional sales every day, our shopping engine optimises your ad spend using unparalleled market insights. You benefit from our advantages and with our CPA model, you only ever pay for sales! Let's talk 💬 https://lnkd.in/einu68g7 #Advantage #PerformancePartner #eCommerce #Redbrain

Revolutionizing online shopping ads with unmatched precision and performance. Leverage our expertise, cutting-edge AI technology, and massive data scale to transform your ad spend into sales. Experience the difference with our CPA model – where you only pay for results. Ready to boost your sales? Let’s start the conversation. #PerformanceMarketing #RetailTech #SalesOptimization #AI #DataDriven

Are you aware that 77% of shoppers use online search before making a purchase? It's based on a Google/Ipsos study. Since consumers increasingly use Google to research products before buying, brands must ensure their items appear in those searches. That's why I was excited to earn Google's AI-Powered Shopping Ads Certification. The program teaches marketers how to create highly targeted product listing ads that drive customers to your website. With Shopping ads, you reach people when they're actively searching for products. It's a cost-effective way to get your products in front of motivated buyers because you only pay when they click your ad or make a purchase. Your marketing strategy should include Shopping ads, whether you sell online, in retail stores, or both. Advertisers typically see a 15% increase in clicks and a 16% increase in conversions when using Shopping ads. The certification program gave me in-depth knowledge on setting up campaigns, managing my product feed, optimizing bids, tracking performance and more. I'm excited to put my new skills into action and watch our ad performance and sales grow! What will you do today to connect with high-intent shoppers and grow your business? Consider getting certified in Shopping ads - it's a game changer! #CertifiedbyGoogle #GoogleCertified #AIAds #DigitalMarketing

Why machine learning is key to retail media growth: -Deliver a truly personalized shopping experience with ads -Optimize retail campaigns for advertiser outcomes -Automate seller activation to scale the ad network -Make ML a key capability within the ad stack Read Nikhil Raj's perspective on commerce media: https://lnkd.in/ehrSTjZk

Launching a successful shopping ads campaign requires more than just an attractive product image. 🛒 It involves a strategic blend of data accuracy, detailed product descriptions, competitive pricing, and continuous performance analysis. Ensure your product feeds are optimized, leverage compelling visuals, and stay ahead with regular updates and refinements. 🛍 Ready to boost your sales? Let's get those shopping carts filled! 🚀 #Ecommerce #MarketingStrategy #ShoppingAds #DigitalMarketing #SalesGrowth #GoogleAds #MerchantCenter #Feed #Google #PerformanceMax #Products #Policy

🖊 Upon the successful completion of the AI-powered Shopping Ads 🛒 Certification, I have gained a comprehensive understanding of the policies that govern the Shopping Ads ecosystem. Furthermore, I have acquired a solid foundation in the basics of expanding a retail business with Google. 🛍 Shopping ads can boost B2C marketing strategy with high conversions and relevant reach. #Googlecertification #shoppingads #Performancemarketer

Standard Shopping vs. pMax cheat sheet 💥 It's crucial you choose the right campaign this Q4. Go with the wrong option? You'll be missing out on thousands of dollars. While there's no 'one size fits all' here are a couple of points... From over $10M+ in spend on both of these campaign types: Standard Shopping: Best for brands with varying profit margins across products as ROAS / CPC targets can be set at the product level. Great for brands that want to prioritise new customer growth as search terms & placements can be tightly controlled. Ideal for brands in sensitive niches as you have the most control over where and what you serve. However... It requires other campaigns to compliment it in order for you to create a full funnel strategy within your account. Performance Max: Theoretically more scalable due to serving across search, shopping, youtube, display and more. Makes better use of your product images and videos for interest best conversions (not just search terms.) Advanced machine learning makes constant optimisations (even while you sleep.) But on the other hand... You have little control over which placement pMax spends on and how much remarketing it does! That's the shake out LinkedIn. Did I miss anything?

Good News for Marketplace Sellers ❕ 🚀 Now, merchants can use Performance Max for Marketplaces to boost sales on platforms like Amazon using Google ads. 🎯 No website or Merchant Center account needed! With Performance Max, sellers can create Google ad campaigns that direct traffic straight to their product listings on third-party ecommerce platforms. 🔗 Seamlessly connect your Google Ads account to supported marketplaces and launch fully-automated campaigns. Let Google's AI optimization work its magic across Search, Shopping, and beyond! ✨ Key Benefits: - Utilize existing marketplace product data for ads. - Dive into detailed campaign performance reporting within Google Ads. - Harness Google's AI automation for optimal results across channels. #GoogleAds #PerformanceMax #MarketplaceMastery #EcommerceBoost #GooglePerformanceMax #MarketplaceSales #AmazonSellers #OnlineAdvertising #DigitalMarketingSuccess

Attribution models can help you identify which marketing channels are driving conversions, revealing the true impact of each. Discover how to choose the right model for your business and make data-driven decisions. https://lnkd.in/ddyZCCee #amazonppc #attribution #ppc