📣 We've just published a new blog post that can help you understand how to measure TikTok Ads with MMM. We touch on the following topics: - Why It’s Hard to Measure TikTok effect on sales? - What Would Be a Better Metric than a Click? - Media Mix Modeling (MMM) as a Measurement Methodology - Advantages of Using MMM for TikTok - Modern MMM Solutions - Typical Change that MMM Brings Compared to Last-Click Attribution #TikTokAds #MediaMixModeling #DigitalMarketing #AdMeasurement #PerformanceMarketing #TikTokStrategy #MarketingAnalytics https://lnkd.in/dsUSw5ka
