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Why you need to jot down topics that make your prospect 'light up' 💡 And we're not talking about ROI.... What we're talking about is personal conversation topics, like pets, holidays, kids etc 🌍 If you notice someones face or body language change, in a positive way, make note of whatever you were talking about. Then, next time you're chatting with them you can bring it up again 💬 It's a super easy way to build rapport with your prospects! Clip taken from E57 of The Sales Syndicate Podcast, chatting with Daan Matthes, Head of Sales at Moss | Spend smarter - link in the comments 🎧 #b2b #b2bsales #sales #saas #prospecting #coldcalling

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