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The bottom up approach seemed to fall out of fashion in 2023, but it still works... ✅ Here's how to do it right! Start by reaching out to a few SDRs and AEs from the target account - don't go spamming all of them, because you know you're going to get a bad rep ☠️ Then say 'Can I ask you a random question?' Why? Because you're more likely to get a response 🤷♂️ Once you get an answer, just be open and honest and tell them that you're prospecting their company. Then you can ask them a few questions, and based on their response, you can either keep digging or move on. If you're feeling brave, you can then be cheeky and ask for an intro to your target prospect. If you don't ask, you won't get... 👍 Clip taken from E65 of The Sales Syndicate Podcast, chatting with Charlotte Johnson from Salesloft - full episode goes live on 5th Feb 🎧 #b2b #b2bsales #sales #saas

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