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It’s not just WHAT you know or WHO you know that makes the difference in career success. Who knows you and what they think about you also matters. So, what can you do in this New Year to make sure you’re known and thought highly of by those who matter? ·       Promote yourself The need to network broadly is obvious to the job seeker but networking within your organization is just as important for the gainfully employed. Excellent performance is not enough; you need to distinguish yourself in the office to earn promotions and recognition or, in some cases, avoid layoff. Don't wait for others to notice what you do well. Proactively market yourself and your skills to demonstrate and articulate why you are a value-added and indispensable team member. ·       Manage perceptions Your reputation, or professional image, is based on perceptions of your competence and character as judged by your clients, superiors, subordinates, and colleagues. Harness the power of social media to stay top of mind and build your personal brand both within the firm and externally. Just as you proactively develop the technical expertise and interpersonal skills you need for success, you must take responsibility for shaping the positive perceptions you want others to have about you. #careeradvancement #careeradvice #lawjobs #legaljobs #newyearresolutions For more insights into job search strategies, the legal industry, and the California legal job market, follow SeltzerFontaine LLC, and connect with me and ring the 🔔 at Valerie Fontaine.

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