Senckenberg Ocean Species Alliance (SOSA)’s Post

I'm looking forward to the week ahead as I continue to talk and post media about internal and external engagement. The idea is to provide information that can be integrated into your organization's thought processes while at the same time opening up a dialog on best practices for sustained and meaningful communication. #marketing #communication #branding #brainstorming #mjrvisuals

Passion for Creativity: Many individuals are drawn to advertising because of their passion for creativity and storytelling. They enjoy the process of crafting persuasive messages and visuals to capture audiences' attention. Communication Skills: Salespeople in advertising typically excel in communication, both verbal and written. They enjoy building relationships with clients, understanding their needs, and effectively conveying how advertising solutions can address those needs. Opportunity to Influence: Advertising sales offers individuals the opportunity to influence consumer behavior and drive business growth for clients. For some, the ability to make a tangible impact through strategic advertising campaigns is a motivating factor.

In marketing, PR combines smart planning (brain) with emotional connections (heart) to build a strong, trusted, and respected brand.

Our Brand Communications experts are ready to assist you in taking the lead in strengthening your brand's presence that will give a lasting impact to the masses. Ready to kick things into high gear? Come and let's have a conversation! 📣🔥 📧 info@redtorch.ph 📱 redtorch_comms 🌐 redtorch.ph

As communications professionals, we understand the importance of crafting messages that resonate with both our loyal audience and those just dipping their toes into the pool of our brand. 🏊♂️ Today, I'd like to share a valuable tip that has proven to be a game-changer for many successful brands: Consider the "Steps into the Pool" approach. 🚶♂️ Imagine the first steps into a pool - a gradual introduction, a chance to acclimate, and an invitation to explore at one's own pace. Similarly, our digital spaces should extend a warm welcome to new followers, clients, and customers. 🌟 Image by Stef from Pixabay

Why do we complicate communication briefs? Whenever we speak to our friends and family, we don’t go with an agenda of several things to discuss. Our conversations are often organic and go with the flow. So why do we complicate brand conversations? Why expect the communication to get the audience’s attention, engagement, website visits, and probably a sale too? Here’s my two cents. Your audience is human. If you expect everything out of a single communication, you’ll be disappointing only yourself. Instead of having multiple objectives when communicating with your target audience, take one pain point or topic of discussion, and address just that. In the long run, the deeper you go into the communication funnel, the more meaningful your brand communication will need to be. Only then will you be able to achieve your objective. Let's treat our digital audiences as friends and family instead of bombarding them with ads to make a quick purchase. #justathought

We gathered insights from 30 Top-Ranking Senior Marketing Practitioners from various Fortune 500 companies: Most people think branding is a one-and-done, get it off your to-do list task, when in reality it is a process of constart refining. How do you know when its time to update your comms? Comment 𝐍𝐎𝐖 𝐖𝐇𝐀𝐓? and we will share our white paper with you.

How to create an effective brand communication? When it comes to communication planning, it's essential to ask yourself these three questions: Who is your audience? Why are you communicating with them? What do you want people to do after? These questions are the foundation of any brand activity. Humans are inherently social beings, and in every interaction, people gather information about the speaker. In everyday life, saying something awkward might lead to 5 minutes of embarrassment, but in business communication, it can cost you the money that consumers bring in. The results of your communication will vary from one consumer to another due to their unique life experiences, but the overarching message about your brand and whether you can engage with it will remain consistent. That's why consistently asking yourself these three questions – who, why, and what you want people to do/want to achieve – keeps you on track and prevents missteps. By the way, those three questions will help you prepare any great presentation or speech. #brandstrategy #brandmanagement #communications

We prioritise building genuine connections and trust between you and your stakeholders. Your needs are our guiding principle. We take the time to understand your unique objectives and craft customised communication strategies that resonate with your target audience. We believe in the power of clear, concise messaging. Our experienced team excels at crafting compelling narratives that cut through the noise and leave a lasting impression. We go beyond traditional PR to become an extension of your team. We help you build a strong brand identity and cultivate lasting trust with your clients, investors, and customers. Understanding the importance of social license, we develop effective strategies to earn public trust and support for your brand. We are data-driven and committed to delivering measurable results that align with your business objectives. Consider us your outsourced communications department. We provide the strategic guidance and expertise you need to achieve your communication goals and propel your brand forward. We work seamlessly with your in-house teams and other agencies to ensure a unified brand experience. Whether you're launching a new product, navigating a crisis, or simply aiming to elevate your brand awareness, Imprimis Media is your partner in success. 

Brand communications is multifaceted. As a communications professional, adaptability means coming up with campaigns aligned with your brand's vision and mission statements, while incorporating your digital audience and their pain points. #brandpositioning #strategiccommunications