Sendbird’s Post

🎙️ Sendbird CEO & co-founder John S. Kim recently sat down with Brett Stapper on the Unicorn Builders podcast to discuss starting Sendbird and share what he’s learned through their GTM journey. Listen to their full conversation + read the top 5 lessons for B2B founders from the episode here ⤵️ https://lnkd.in/gFEamc_8 #Leadership #Entrepreneurship

What a fantastic episode featuring our wonderful MarginEdge SVP of Marketing, Tara Clever. I've met and worked with A LOT of marketing executives over the years and Tara is one of the best! Our marketing and sales teams are true revenue growth partners (which can be pretty rare to find), and a lot of that has to do with Tara's leadership. Check out this great episode!

Do B2B Founders know where to look for Product Market Fit?   And for what?   Sean Ellis, on Lenny's podcast, says that his starting point when assessing whether to work with a client is understanding their activation/onboarding journey and how they lead users to the "aha" moment—the point where they find the most value in a product.   During a Go-to-Market strategy project for a new spin-off product, a client, once , to my surprise, had an agency assess whether they had achieved product-market fit (PMF) by using the Sean Ellis test. This test determines whether at least 40% of users say they can't live without the product.   It was still early days and only a handful of clients were using the product, but the sales numbers looked good. It seemed a natural extension to a product they clients were already using.   A positive from the surveys was, that they could actually charge more for a different feature they had initially undervalued.   A suggestion to marketing was to showcase this feature more prominently, as part of awareness campaigns to educate potential clients and test keywords, they initially assumed was correct, but customers found ambiguous.   Also, the alignment between Product, Sales, and Marketing, while seemingly consistent on paper, was not translating into real action. New feature releases need an existing & new business content distribution plan.   The challenge then became prioritizing which levers to pull, and investing in them.   Sean Ellis mentions that initially, the hardest part lies with the product team, stating: "We need to understand what makes this a must-have product" and "build a flywheel around those essential values."   His recommended steps to follow:   1 - Fully understand the product’s core value. 2 - Identify metrics that capture units of that value. 3 - Diagram the different strategies to grow this value. 4 - Assess the onboarding process to determine the "aha" moment. 5 - Map out the engagement loop—how do users stay engaged?   The above is achieved by getting qualitative feedback to validate certain hypotheses. This will help CMO's frame the problem to an audience, to test , and build out your growth and sales motion. #productmarketfit #GTM #Founder #startup    

I started at MarginEdge 90 days before the pandemic. I was figuring out a new industry and totally new type of marketing in a time where uncertainty was high and the learning curve steeper than I could have imagined when I signed that offer letter. The situation created a B2B marketing crash course of sorts, which would have been far more “crash” if it weren’t for people like Joe. Joe and I met every quarter - virtually at first and then over lunch. It was invaluable to have someone who could relate to what I was navigating and I was the incredibly grateful recipient of his wisdom and insights. I have benefited so much from Joe’s experience and when I think of voices that need to be amplified in our space, his is at the top of the list. Joe just launched the Zero to Twenty podcast aimed at empowering early stage, B2B marketers with the same Joe-magic that I got to experience over countless lunches and calls. When he asked me to on it I said yes before he finished the sentence. I love this episode. It captures so much of the hard-earned lessons that we’ve uncovered over the years but I mostly love it because it captures so much of the magic Joe brings to a conversation. If you are, or know, someone navigating marketing in an early stage startup - this podcast is a must-subscribe. If you want to feel like you’re at the table at Unconventional Diner with me and Joe, exchanging ideas and learning from each other, this episode is a must-listen. And I feel like I can’t make this post without acknowledging the courage it takes to create content, especially content you care about. Joe’s step into this space is so needed and his voice in this choir is one of the best - but creative endeavors take a healthy dose of vulnerability and require an even healthier dose of support. Please subscribe, listen and share with those who might benefit. He’s the best and I’m thrilled he has this platform to share his wisdom, insights and magic. https://lnkd.in/eQjcFEM2

A well-aligned, incentivized and supported ecosystem can massively scale an organization's ability to grow. From creating new channels to attract and acquire customers, grow and expand revenue, and enhance the organization's value prop with adjacent products and service offerings, ecosystem partners like agencies, affiliates and development partners have a powerful impact. In the Andreessen Horowitz podcast, Crossbeam CEO Bob Moore shares ideas and advice on how to structure, activate and nurture an ecosystem-aligned GTM motion into a growth force-multiplier. https://lnkd.in/g7VpBAYr #PartnerMarketing #EcosystemMarketing

Got a new marketing gig at a startup? Ask this question on day 1 to set yourself up for success 👇 "Are you aligned on what our market (TAM/SAM/SOM) is?" Ask your Boss. Ask your Sales leader. Ask your CFO. Ask your board member(s). Don't get a definitive "yes" from all parties? That's ok (and very common). But that means you got a clear path to get a quick W... and here's why. 👉 Understanding your true target market size allows you to set realistic goals/OKRs - and empowers you to have an honest conversation about lofty expectations with data led insight. 👉 Knowing, and aligning, on who your company is targeting will reduce friction when it comes time to create your marketing strategy + supporting tactics and where your budget should be going (or asking for more $$$) 👉 Aligning the entire org on what the market is allows everyone to move in a unified direction = No surprises in board meetings, weekly leadership calls, pipeline review calls etc. BuT WhErE dO i StArT, Adam?! Glad ya asked, here's the quick way to look at doing the thing: 1️⃣ Compile Data Sources: Get a feel for what's in your CRM. Understand what viable 3rd party sources your industry has to pull from --> This does NOT mean buy a list, btw. 2️⃣ Get Market Segmentation: Every company has a slightly different set of defining data points to get to their SAM and SOM. For us? We use NTEE codes, assumed $$ of digital fundraising per/year, and historical closed/won + lost data to shape our segments and establish our target market. 3️⃣ Align on Output: Get your team's buy-in early and often. This is the map to your success, you want everyone joining you on the trip. Have open discourse about the current (and future) of where your org is going - it's only going to help make you stronger in the long run, anyways. Doing (or re-doing) a TAM can be seen as a sort of boogeyman - something that most people have a vague understanding of but no real experience actually building. I promise it's not that scary once you get into it as long as you know it prob wont be a "do this in 2 hours" type of task. Need help getting started? Shoot me a DM. Always happy to help. Want more of what to do in your first 30 days of a new marketing role? Kate Campbell and I covered a lot on the new episode of The Don't Be A SaaS Podcast. Catch it here ➡

For a Business, Demand Generation is as important as Demand Capture. This is your investment for the long term.  It will reduce your Cost of customer acquisition(CAC), make your ads more effective, and if done right help you in building a brand. 4 Demand Generation Strategies are - 1. Long Videos and Podcasts → Make long-form highly-quality educational video content for your niche, post it on YouTube, and distribute this content as podcasts on Spotify, Apple, and Google Podcasts. The objective is to educate the user and position your brand as a thought leader in your space. 2. Short videos and reels → You can either make original short content or you can also cut important and/or interesting clips from the long videos and post them as  - YouTube Shorts - Instagram Reels - Facebook videos - LinkedIn videos 3. Publicity on Tech Platforms →  - You can also publish posts about your company on platforms like TechCrunch, YourStory, and other top industry platforms specific to your niche.  - You can launch your products on platforms like Product Hunt and App Sumo. These are the platforms where tech enthusiasts go and check out new tech products. 4. Presence in Communities  → This is a time when people go to get their answers in various communities. If you are not there in communities, you are missing opportunities. Top communities where people hang out - -Reddit -Quora -Discord -Slack -Facebook groups -Hacker News If you find this post helpful, please write in the comments below. #demandgeneration #demandgen #saas #b2b #b2c #leadgeneration #leadgen

🎧 I've joined everyone else on the planet and launched a podcast... However, if you're in B2B, whether you're a founder or marketer, this one is made for you. I've just wrapped up the 1st series, and I'm humbled at the openness with which every guest shared their leanings and experiences in building B2B brands. Here's what the first 6 episodes have in store. 1. How we used organic channels to grow ContentCal into one of the fastest-growing startups in the space. (This one features me, so the rest of the series only gets better from there 😅) 2. Marketing Fundamentals & Culture Building with Joe Glover, founder of The Marketing Meetup 3. Using a Personal Brand to build multiple Profitable startups with Tibo Louis-Lucas, founder of Tweet Hunter and Taplio 4. Scaling Social Media Impact Through Employees with Kunal Gandhi, Global social leader at PwC 5. The Power of Personality-Led Growth with Sarah Breathnach, Senior Director of Demand Gen at Hunters 6. Unleashing the Power of Social Media in B2B: with Alvin Gunputh, social media lead at Thredd It's always nerve-wracking launching new things and I so hope you enjoy these! The links are in the comments.

👑 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗸𝗶𝗻𝗴! 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 - 𝘄𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝗶𝘁? Silicon Valley marketing pro Gregory Kennedy shares how B2B content is now thriving on social media, where the audience is already engaged and ready to interact. Gone are the days of relying on organic traffic to a business blog. Now, it’s all about creating impactful content where your audience lives. Catch the full conversation with Gregory on the Runway Podcast for more insights into the evolving B2B landscape! #B2B #marketing #startups #TheRunwayPodcast #LinkedIn

Join us on our latest #podcast as we discuss the many marketing challenges startups & new businesses face. With plenty of tips & resources to help smaller businesses grow at the right pace & compete with larger ones using smart strategies and just a touch of creativity. https://lnkd.in/eyFjGH3F #MarketingTips #StartupGrowth