Potion’s Post

The 1st thing I do when I work with founders is to analyze the current funnel. You should do the same. If you analyze your funnel, you will quickly understand what's working, and more importantly what's not working. Those are the things you should focus on. Once you know where you 'loose', you can work on it. For each step in the funnel, there are a few potential reasons why it's not working. 👇 Let me know your funnel problem. #saas #gtmstrategy #marketing

Converting clicks into customers is an art and a science. 🎨🔬 Monkeybox Media specializes in growing your SaaS biz with data-driven strategies that work. Ready to level up? 📈 Book a discovery call at www.monkeybox.media and let's chat about skyrocketing your sales! 💼 #SaaSGrowth #ConversionOptimization #InboundMarketing #saas #saasgrowth #saasrevenue #mrr

🚀 1. Unlock consistent revenue streams 📈 2. Master inbound & outbound tactics 🛠️ 3. Leverage data for strategic decisions Find it here: www.monkeybox.media 🌐 Ready to skyrocket your SaaS? Book a discovery call with our experts and let’s chat about your growth goals! ✨ #SaaSgrowth #Innovation #DataDriven 📊 #saas #saasgrowth #saasrevenue #mrr

Your SaaS company is sitting on a lead machine with your website. All SaaS companies are, but do you know the biggest problem: How do you turn those visitors into something meaningful? Conversions. Not just people visiting your website and spending time on it. They're pointless if they're not signing up and booking demos, right? The reality is that for many of you, interested visitors have been on your site and left because you failed to get them to convert. But you just need to know how to get them to sign up. We've helped 30+ clients increase their leads from their website in the last year. And everything is starting to wrap up for the year. So comment your website URL below or DM it to me, and I will send you a few quick wins you can implement to increase your conversions going into the new year. I’ll get to as many as I can! — #saas #conversionrateoptimization #website #marketing

Calendly, I love your product… BUT you don’t help me “Hit my number”. You don’t help me “Increase Revenue.” And you don’t help me “Retain Customers.” These proposed benefits are a HUGE stretch from what your product actually helps me accomplish—which is, quite simply, an easier and faster way to schedule my meetings. It’s bad enough to use 5th-order messaging on your homepage. But when you use it like this to make a claim that is so unbelievable, it insults the intelligence of your prospects. It also comes across as salesy and desperate. You have a badass product with a compelling capability! You don’t need to dress it up. ——— The takeaway for other SaaS startups working on their messaging… Highlight your most compelling capabilities and support them with a clear 1st-order benefit. Save the 5th-order domino argument for your sales meetings. #productmarketing #saas #messaging

When you sound like everyone else, your product is like everyone else's. And if it isn't, then don't write about it that way. "Hit your number" and "Build your competitive advantage" are boring, trite and, as Robert notes below, unrealistic messages. 🔷 🔶 🔷 🔶 Get to the point and stop overthinking it. What makes more sense for Calendly -- the "Hit Your Number" text that's on their homepage or this: "Scheduling meetings used to be a slog. Not anymore." In just two short lines, we've established a pain point and created FOMO. We didn't make the reader feel bad; we just said, "We'll help you with your immediate need."

Product positioning: Should Startups to highlight simple and believable jobs-to-be-done advantage with their technology/products/service Vs Positioning that product as how it will help CEO sleep more peacefully/ drive up the start of valuation. What do you think?🤔 There are always pros and cons to either positioning. Which one will you choose and why? When you’re early, few customers, unknown brand-name, still proving value, no to limited success stories. It makes a lot more sense to stick to the basics of simple first order advantage positioning. When it makes you a lot more believable it also limits the price that you can charge and how high up in a company you can sell. On the other hand, if you are large, proven, well known brand with multiple success stories from other well known brands. It makes a lot more sense to start talking about nth order advantages in your positioning. You will be able to sell higher in your customer Org and you will be able to charge a lot more.

Not differentiating yourself from your competition can turn you into a silly sheep. 🐑 Stand out by showcasing what makes your product or service unique. ✌ Whether it's exceptional quality, innovative solutions, or unparalleled customer service, highlight these strengths to give customers compelling reasons to choose YOU. 🌟 Don't blend in—stand out and lead the way in the SaaS industry! 😎 #saasmarketing #growthtips #b2bgrowthtips #b2bmarketing #saas #marketanalysis #standout #growthspree #marketing

Revopedia Day 5/30 According to HubSpot, here's the bottom line: Businesses facing a disconnect between sales and marketing see a 4% dip in revenue. The solution? RevOps.  It's the missing piece in the lead generation puzzle for most GTM teams. Think of your RevOps squad as the ultimate glue, binding your teams, smashing silos, and showcasing ROI across departments. So, are you ready to bridge the gap and supercharge your revenue? #revops #revenuegrowth #gtm #strategies #saas #hubspot #teamwork

Having a strong #community around your brand is surely huge from the marketing and sales perspective. It helps you build trust and get new clients, frequently without spending much on ads and other outbound techniques. And what about you? Is your #saasstartup building its own community? If so, how do you do it? Is it effective? Or maybe you think you should try something else? #contentmarketing #contentstrategy #saas #saasmarketing #contentmarketingstrategy