Sendspark’s Post

AI isn’t replacing SDRs, marketing teams are. At least SDRs that aren’t using tech to plug into their org’s whole GTM motion. Getting 554 email leads in the next 6 months is totally doable. IF you take advantage of these 5 performance boosters. For context, there were 13 campaigns behind this screenshot. And here are some important notes on the strategy: 1️⃣: 2 step sequences, with 3-4 step subsequences. 2️⃣: 3-4 sentences max each. 3️⃣: Every email had at least 1 sentence that was personalised through Clay formulas or AI. 4️⃣: CTAs offered 1 of 3 things: content, event invites, or meetings. 5️⃣: Sender had an online presence in their B2B niche. So yes, there is a variation in buying intent across the 554 leads. But most importantly, every lead was heavily qualified, either through: Generic filters like company size, location, niche within sector, headcount, and job title. OR The above + content/marketing engagement. So here is the cheat sheet. 👉 Build an online presence (e.g. with LinkedIn or YouTube). 👉 Target qualified leads (ideally marketing-qualified leads). 👉Automate personalisation based on your qualification data (e.g. using Clay). 👉Use content-driven CTAs (e.g. Would you want to see…?) 👉Convert with quick-response subsequences (e.g. send the content and pitch the relevant offer in <30 min). With Nr. 2, we saw ~10x positive reply rates when ICP-qualified leads had previously engaged with content (upwards of 10% PRRs). So partially “inbound-led outbound”, but all these campaigns fall under the umbrella of “marketing-led outbound”. And I’m stealing these terms from Adam Robinson. So shout out to him, Bethany Stachenfeld, and Patrick Spychalski for inspiring this take with their RB2B x Clay x Sendspark webinar yesterday. Do you think marketing and sales may as well converge into 1 GTM/Growth team at this point? 👇 PS: And excuse the bounce rate, single-tenant Outlook setups got messy 😅. Also we shut off open tracking for most of these campaigns.