Over the summer, I did something that I want to share with all my friends! I hung out my shingle - went out on my own for the first time - starting an advisory practice. The company is Santa Ynez Studios (a special prize for anyone that can guess why I chose that particular name!). The mission is to help companies understand, navigate, and find growth in digital media and advertising technology.
The pace of change in these fields is as great as ever, as are the opportunities. I see so many companies either creating new digital media or ad platform businesses, or pivoting aggressively their existing ones into markets. No one with whom I've spoken at new retail or commerce media networks or emerging DSPs has all the perspective, resources, and talent they need to execute on the opportunity in front of them. I'm excited to help all these old and new friends realize these dreams - light the spark that turns these potential new business into red-hot, pants-on-fire real businesses.
Let me know if you need help, whether that is moving from endemic advertisers/on-site media to non-endemic/off-site, pivoting your sales from marketer direct to agency/partner, or navigating and establishing your critical partnerships with other ad tech companies or the walled gardens, or dozens of other situations. There is so much complexity blocking so much opportunity - glad to unravel it with you!
The website is www.santaynezstudios.com. Talk soon!
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9moLee's Home Care LLC Scottsdale Arizona