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🚀 Hyphen’s INR 100 Cr Milestone: How A D2C Brand Leveraged mCaffeine’s Playbook To Succeed 🚀 In just a year since its launch in 2023, HYPHEN has hit a huge milestone – crossing the INR 100 Cr mark in revenue! 🎯 This D2C brand, focusing on facial care products with a blend of natural ingredients and actives, has followed in the footsteps of its parent company, PEP Technologies, which also owns mCaffeine. By applying mCaffeine’s successful playbook, Hyphen has managed to craft a winning strategy. 🔹 Operational Profitability: Hyphen is already gearing up for profitability as it sets its sights on crossing INR 200 Cr in revenue by FY26. 🔹 Recent Funding: PEP Technologies further boosted the brand with an infusion of INR 30 Cr, helping drive its ambitious growth plans. Hyphen’s rapid growth proves that with the right blend of product innovation and strategic insight, even the most niche brands can soar. 📈 Curious how leveraging proven strategies can accelerate your brand’s success? Let’s chat and discuss how to take your business to the next level! 🚀 #Hyphen #D2CBrand #BusinessGrowth #mCaffeine #RevenueMilestone #EcommerceSuccess #FacialCare #PEPTechnologies #NaturalIngredients #Profitability

🚀 Exciting News from Yugen Consultting! 🚀 We're thrilled to share some of our recent successes in performance marketing. From doubling the ROAS for a nutraceutical brand to tripling bookings for a hospitality client and boosting sales by ₹4L for a luxury perfume brand, our team has been delivering exceptional results! Our robust strategies and commitment to quality have helped our clients achieve remarkable growth. Thank you for trusting us with your brand's success. Here's to continued mutual growth and new heights! 🌟 #DigitalMarketing #PerformanceMarketing #YugenConsulting #MarketingSuccess #ClientGrowth

📊 ACTIVATE x Zebra 2024 Global Shopper Study: Unpacking Retail Trends in the Cannabis Sector 📊 In the ever-evolving world of cannabis retail, staying informed is key. ACTIVATE partners with Zebra to bring you insights from the 2024 Global Shopper Study, helping dispensary operators and cultivators in Arizona navigate the future of retail. From embracing technology for seamless experiences to overcoming inflation challenges, this study reveals what’s shaping consumer behavior and retail strategies. Learn more about how you can apply these insights to your business: https://ow.ly/uXPE50TePu5 #CannabisRetail #ACTIVATE #BusinessGrowth #RetailStrategy #ArizonaCannabis #TechnologyInRetail #Innovation

Exciting news in the beauty industry! Roquette Beaute has partnered with Barentz International to bring innovative plant-based ingredients to the US market. Discover more about this partnership with Market News and see how Kemiex revolutionizes market insights. Link in the comment! #BeautyIndustry #PlantBased #Innovation #RoquetteBeaute #BarentzInternational #Cosmetics #MarketInsights

Imbera products not only meet but surpass the quality and specifications of leading brands.

Identifying your consumers' unmet needs and aligning your brand's positioning are crucial factors that can make or break the starting point of your new product's development. Find out how Catalyx used our solutions throughout the journey to help Organix develop and launch an award-winning and now market-leading range of baby food. Read the case study here 👇 https://hubs.ly/Q02xcNKv0 #ConsumerInsights #MarketResearch #BrandPositioning #ProductDevelopment #UnmetNeeds #BrandStrategy #ConsumerBehaviour #NewProductLaunch #CaseStudy #BabyFood #CPG #FMCG #Innovation #Consultancy #SuccessStory #MarketLeader

Don't miss your chance for a front row seat (with popcorn) to see what consumers and shoppers notice, consider, buy and WHY! I'll be presenting tomorrow at the Greenbook #iiexna event with our wonderful partner, Cristina Marinucci of Mondelēz International. Together, we'll reveal what we accomplished together to close the say/do gap for meaningful insights with real brand impact. #nailbiter #shopperinsights #mrx #cpg #consumerinsights

Itaconix Corporation PLC (AIM:ITX, OTCQB:ITXXF) CEO John Shaw joined Steve Darling from Proactive to provide an update on the company’s recent performance and initiatives, with a particular focus on its evolving digital marketing strategy. Shaw expressed optimism about Itaconix’s trajectory, reflecting on both the successes and challenges faced in the first half of 2024. He noted that while the company’s restructuring efforts resulted in lower revenues, they successfully improved gross profit margins, which are now nearing their target of over 35%. Shaw emphasized that Itaconix is prioritizing profitability by leveraging its unique, high-value ingredients used in everyday consumer products such as detergents and deodorants. He also unveiled a new corporate website aimed at attracting brand managers by offering specific value propositions, which will facilitate faster and more efficient product launches. Shaw explained, “Our... Watch at #Proactive #ProactiveInvestors http://ow.ly/Vkt0105IcZu

Avant Brands | TSX: AVNT bringing back the Pink Kush by FLOWR is a smart and subtle move that more companies need to emulate. Give the consumer what they want. There are too many brands in the Canadian cannabis industry overloaded with SKUs and coming out with strain offerings that the consumer didn't ask for and doesn't want. As some of the smartest people in the CPG business have said, focus matters. Do your research, find out what your target consumer really wants and give it to them. I think this move shows the attitude that Avant has when approaching the market. I hope they make even more big moves like this in the future. If they keep it up they have a chance to do something really positive in this industry.

We're witnessing a significant shift in #pharmacy beauty buying behaviour, with #beauty and #wellness products now leading on the Directo platform. In the dynamic beauty landscape, where new products, brands, and trends emerge daily, real-time access to suppliers' offerings has never been more crucial. Already, 54% of Australia's pharmacies are embracing digital beauty product #procurement with Directo, connecting them to 180 suppliers including McPherson's Consumer Products Pty Ltd, Nude by Nature and The Jojoba Company   #PharmacyBusiness #VentureCapital #PrivateEquity