SENSESBIT’s Post

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘁𝗼𝗹𝗱 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁 𝗳𝗹𝗮𝘃𝗼𝘂𝗿 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗲𝘅𝗶𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗴𝗹𝗮𝘀𝘀? Sounds crazy right? Because we think of flavour as being the liquid in the glass. But it doesn't exist in your glass. It only exists in your mind. If a bottle of whisky falls over in the middle of the forest and there's no-one around to smell it, does it have an aroma? Well... no... it doesn't. All it has are volatile molecules floating in the air. It's only when these molecules come into contact with our olfactory receptors that these molecules become represented as neural signals. Then... the brain interprets those signals and creates the perception of aroma or even flavour. So you see... your brain is lying to you! Flavour is just an illusion - a carefully crafted trick of the brain that combines sensory inputs like aroma, taste, and texture with memory, culture, and emotion. It’s why no two people experience the same tipple in quite the same way. Understanding this simple truth is transformational when it comes to designing and hosting consumer events. Curious to uncover the science behind this? Our latest blog explores how your brain creates flavour, why perception changes daily, and how this knowledge can transform the way you taste forever. Read more and discover the fascinating truth behind flavour: https://lnkd.in/eV5ZiFGm #FlavourScience #SensoryEducation #WhiskyTasting #WineLovers #TheSensoryAdvantage #FoodForThought

As we transition into the rentrée, there’s a certain comfort in returning to our cherished routines. For me, one of those beloved rituals is my regular stop at Garfa Padaria It’s not just about the coffee or the fresh bread—it’s about the feeling of normalcy and familiarity that grounds us in our daily lives. This concept ties in closely with the principles of Neuromarketing. Our brains are wired to seek out habits that provide a sense of reward and satisfaction, creating a loop that keeps us coming back. This idea is brilliantly explored in James Clear’s Atomic Habits, where small, consistent actions—like my morning visit to the bakery—compound over time to produce significant results. As we settle back into our post-summer routines, let’s appreciate the small rituals that bring us comfort and stability. And in the spirit of Neuromarketing, let’s also recognize the subtle yet powerful ways our habits shape our behaviors and decisions. Here’s to embracing the familiar, finding joy in our routines, and making the most out of our habitual stops—whether it’s at Padaria Garfa or any other cherished spot.

Could pasta be the secret to true happiness? A groundbreaking study reveals it might just spark more joy than your favorite song or team winning the big game. Here’s why every bite matters! A fascinating study from the Behavioral and Brain Lab at the Free University of Languages and Communication in Milan, Italy, has revealed an unexpected delight when it comes to eating pasta. Involving a diverse group of 40 participants aged 25 to 55, researchers set out to explore how our physical and neurological responses vary across different activities. What they discovered is quite intriguing: indulging in pasta triggered more positive emotions than listening to our favorite songs or cheering on our favorite sports teams! Professor Vincenzo Russo, an expert in Consumer Psychology and Neuromarketing at IULM University, shared insights on the findings: “Our results indicate that it’s the sheer experience of savoring pasta that ignites the most vibrant memories and emotions. It’s all about truly tasting and enjoying the rich flavors!” So next time you dig into a bowl of pasta, remember—it might just be the recipe for happiness! #PastaLove #FoodHappiness #JoyOfEating #PastaPassion #TasteTheEmotion #ComfortFood #PastaMakesMeHappy #FoodieLife #Neuromarketing #FoodScience #ItalianCuisine #FoodJoy #SavorTheFlavor #HappyEating #PastaIsLife

Have you ever found yourself at the tasting counter in the grocery store, wondering why you sometimes walk away with the product… or decide to skip it? Think about it—does your choice really depend on the product, or is it more about the salesperson? In my latest article, you can discover the chemistry of the brain and uncover the hidden work of key regions—from the amygdala to the prefrontal cortex. These areas aren’t just managing logic and decision-making; they’re the backstage crew for our emotional connections, trust-building, and openness in relationships. Curious to learn more? Click the link below. https://lnkd.in/gearf7Aj

What do you see? What can you touch? What can you hear? What can you smell? What can you taste? Focus on these things to help ground yourself in the moment. What is keeping you grounded?

Quote of the Day September 11, 2024 “Human behavior flows from three main sources: desire, emotion, and knowledge.” — Plato Insights: Isn’t it wild how humans are basically this fascinating cocktail of desire, emotion, and knowledge? Plato nailed it with that quote—he really boiled down our whole existence to three fundamental ingredients, like some ancient chef of human nature. It’s like we’re walking around with a brain that’s part philosopher, part hormonal teenager, and part over-caffeinated librarian. First, desire. Ah, the thing that gets us out of bed, even if it’s just for coffee. Desire is that little spark that whispers, “Hey, wouldn’t it be nice to have that?”—whether that is a dream job, a shiny car, or the last slice of pizza in the fridge. It’s primal. Cavemen wanted food and warmth, we want Wi-Fi and avocado toast. Same energy... Read full insights here: https://bit.ly/4gmEuRA

What do you see? What can you touch? What can you hear? What can you smell? What can you taste? Focus on these things to help ground yourself in the moment. What is keeping you grounded?

🍋 How do our senses influence our decisions? This deep dive explores the unexpected link between sour tastes and risk-taking behavior. From psychology to business strategy, understanding this connection can offer new perspectives on decision-making and consumer behavior. 🧠 Explore the full article here: https://lnkd.in/g5zR_2uC #DecisionMaking #CognitiveScience #HumanBehavior #RiskTaking #Psychology #ConsumerBehavior #BusinessStrategy

Here is good news for Coffee lover ☕ Regular coffee consumption is associated with critical type of lifestyle. However a recent study has found that while caffeine does improve problem skill, it does not creativity. Researcher found 200mg of caffeine improve convergent thinking skill seeking a specific solution to problem that a correct answer. But did not boost thinking skill. finding multiple solutions to a problem which answer more indicative of create (to degree intellected. No negative effects on creativity. #caffine

#DevelopingTaste: A Journey, Not a Quick Fix As I dive deeper into the bar industry, one thing becomes increasingly clear: developing taste is a process, not a magical moment that happens overnight. It’s a gradual shift in how we approach familiar choices and the elements around us. This process isn’t about watching one movie or reading one article and expecting immediate transformation. It takes patience, practice, and a methodical approach. Here’s how I’m navigating this journey: 1️⃣ Understand How We Think The first step is understanding how our minds work. For this, I’ve turned to Chris Paley’s book, “Unthink: 100 Experiments That Will Change the Way You Think”. If we want to control or refine something, we need to understand the mechanics behind it. This book provides insights into how our subconscious shapes our decisions, offering a solid foundation to build on. 2️⃣ Engage in Visual Analysis Active effort is essential. Whether we’re refining taste in fashion, design, or in my case, cocktail presentation, understanding the differences and relationships between elements is key. I focus on analyzing the details—what grabs my attention and why. For example, when modern cocktail presentations catch my eye, I note what makes them stand out compared to traditional styles. 3️⃣ Broaden Your Perspective To avoid relying on a single source of inspiration, I immerse myself in a variety of visual cultures—from different countries to different eras. This diversity enriches the process and helps sharpen my analytical skills further. The goal is to pinpoint what resonates with me and what doesn’t. 4️⃣ Learn from the Pros Observing professionals is non-negotiable. Without this step, there’s a risk of stagnation. Watching experts in action provides clarity and inspiration, making the journey smoother and faster. Developing taste, especially in the bar world, is about more than just mixing drinks or choosing the right garnish. It’s a process of understanding, exploring, and constantly pushing boundaries. What steps are you taking to refine your taste? Let’s share ideas!