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🔔 Important Update for Digital Marketers Using Meta’s AI Advantage Plus! 🔔 Recently, Meta's AI-driven advertising platform, AI Advantage Plus, encountered a technical glitch that inflated the cost-per-thousand-impressions (CPM) significantly. This hiccup has impacted numerous businesses, with some advertisers reporting a CPM increase of over 50%! 👀 Why should you care? Well, transparency in such situations is crucial. Not just that, this incident serves as a reminder for all of us in the digital marketing space to remain vigilant and proactive with our campaigns. 🤔 Here’s what you can do: 1. Regularly check campaign performance and budgets. 2. Stay updated with platform notices – they can be a lifeline in situations like this. 3. Don’t hesitate to reach out to support teams when anomalies arise. Meta has indeed resolved the issue and has extended apologies along with compensation to those severely affected. However, the event underscores the necessity for constant engagement and readiness to adjust strategies at a moment’s notice. 🔄 Have you ever faced similar challenges in your digital campaigns? How did you navigate through it? #DigitalMarketing #Meta #Advertising #AI #CPMGlitch Feel free to drop your thoughts and experiences below! 🔄💡

🚨Meta Ads Update: What’s New and What’s Coming🚨 Meta (formerly Facebook) is rolling out important updates that will impact advertisers:🫨 1. Generative AI Tools: 🛠️ Meta is expanding its #AI capabilities, allowing advertisers to create dynamic backgrounds, enhanced images, and multiple versions of ad text using existing content. These tools aim to streamline ad creation and optimize performance through rapid testing of different creative elements. Expect a #global rollout of these features by the end of the year. 2. Flexible Ad Formats: Meta has introduced flexible ad formats specifically for App Promotion and Sales campaigns. This update allows multiple creatives to be integrated into a single ad, simplifying management and boosting efficiency. However, customization options for ad placement are currently limited. 3. Ad-Free Subscription in Europe: A significant upcoming change is the introduction of an ad-free subscription model in the EU, EEA, and Switzerland. This new option could reduce ad visibility in these regions, prompting advertisers to rethink their strategies to maintain engagement and reach. These updates highlight Meta’s focus on leveraging #AI to enhance advertising efficiency while adapting to regional regulatory changes. Advertisers should stay informed and be ready to adjust their strategies to capitalize on these new features as they continue to roll out. #ArtificialIntelligence #AI #MachineLearning #DeepLearning #Metaverse #VirtualReality #AugmentedReality #AIinBusiness #AITrends #FutureOfWork #meta

Meta Unveils New AI Advertising Tools for Businesses. Meta is launching new generative AI features for advertisers, enhancing image and text generation capabilities to aid businesses in creating more effective and varied ad content. These features include full image variations, text overlay options, and image expansion to fit different media surfaces, already available on platforms like Instagram and Facebook Reels and Feed. Additionally, Meta's text generation improvements will soon include variations in ad headlines and primary text, capturing the brand's voice and key selling points. The AI tools, including the new background generation feature, have shown positive results, such as a 13% increase in return on ad spend for the company Casetify. These AI features are integrated into Meta’s Advantage+ products, providing comprehensive support for the ad creation process. Meta is also expanding its Meta Verified service, starting tests in various countries to help businesses build credibility and customer engagement. This service offers a verified badge, account support, and monitoring for impersonation, among other benefits. Meta aims to roll out these AI tools and services globally by the end of the year. #MetaAI #GenerativeAI #DigitalAdvertising #AIinMarketing #AdTech #SocialMediaMarketing #MetaVerified #CreativeAutomation

Meta has taken a significant leap with the launch of GEN AI on Meta Ads. It's a big step forward, but not yet perfected. Have you got this? We experienced firsthand the power of this technology when an AI-generated suggestion to optimize our ad dimensions led to a 21% uplift in click-through rates. It's proof that even minor adjustments, when informed by AI, can lead to major gains. However, we did notice a gap. Our strategy involves specific ad sets for Reels and Stories to capture the platform's full potential, a nuance that GEN AI hadn't accounted for in its analysis. If it had, the impact could have been even more remarkable. Despite this, we're genuinely impressed with the initial results. GEN AI's ability to parse through data and offer actionable insights is a testament to the strides Meta is making in the ad space. At Deepsense, we're both critics and champions of innovation. We recognize that GEN AI's current iteration is just scratching the surface of its capabilities. We're looking forward to more nuanced updates that grasp the full spectrum of our advertising strategies. #InnovationInAdTech #GENAI #MetaAds #DigitalAdvertising #ContinuousImprovement

Meta has released a lot of new changes to their ads manager. Most of the tools are being driven by new AI tools. They're being dubbed Meta Advantage products. Here's a quick overview of what they are and how it's shaping the future of Meta ads. @MetaforBusiness, #MetaPartner #facebook #facebookads #meta #metaads #facebookadvantage 

Meta recently revealed innovative AI capabilities that can assist advertisers in automating aspects of ad creation, such as generating images and text. This new feature is designed to help businesses enhance their ad content on Facebook and Instagram. The latest update from Meta includes two main components: Image Generation and Text Generation. Advertisers can now easily create multiple image variations based on their original ad creative, with options for different backgrounds, text overlays, and product adjustments. Additionally, Meta's AI can suggest ad headlines and body text that align with the advertiser's brand voice and key selling points from previous campaigns. #meta #metaads #facebookads

Exciting news for all marketers! Meta just announced some powerful updates to their AI ad creation tools within Advantage+. Here's the summary: AI-Generated Variations: Upload a reference image and get creative variations in different settings for faster testing. ✍️ AI-Powered Headlines: Generate headlines based on reference text, saving you valuable time brainstorming. ️ Smarter Text Overlays: Create overlays for your images based on previous campaigns and products for a more personalized touch. Of course, with any new technology, there are some things to consider: Transparency: How will AI-generated ads be labeled? Meta is still working on this, so transparency remains a question mark. ⚠️ Overspending Risk: Concerns about potential overspending with Meta's automated ad platform continue. The "Sameness" Factor: Will AI lead to a sea of homogenous ad creatives? These are all valid concerns. But here's the upside: Faster Iteration: Test different ad variations quickly and efficiently. Enhanced Personalization: Craft messaging that resonates with your target audience. Sparking Creativity: Break through creative roadblocks and discover new ideas. What are your thoughts on AI-powered ad creation? Share your comments below! #Meta #AI #SocialMediaAdvertising #MarketingTechnology #TheFutureIsHere

🤔 Have you ever imagined a world where advertising is simplified and business performance improved with the help of artificial intelligence? 💡 Meta has announced a set of revolutionary AI-based tools designed to make online advertising more effective than ever before. 🔍 Learn about the key points of this revolution: 🔹 Meta's AI Sandbox: A playground for testing advanced advertising tools, helping advertisers create messages tailored to their audiences. 🔹 Meta Advantage Suite: A cutting-edge platform that simplifies ad personalization and optimizes results, saving time and resources. 🔹 New Features: From Shopping Advantage+ campaigns to comparative performance reports, Meta is redefining how businesses connect with their audiences. 🔹 Investment in AI: With billions of dollars allocated each year, Meta is committed to developing AI capabilities to further improve advertising tools. 🔮 The future of digital advertising is here, and Meta is leading the way with artificial intelligence. To learn more, read the full article here: https://lnkd.in/gDCmgQFH #Meta #ArtificialIntelligence #DigitalAdvertising #LiketheSocial #LikeReply #SocialMedia #SocialNews

AI is playing a crucial role in Meta's ad strategy. Meta has invested heavily in this space and we can see the dividends already in its ad's competitiveness. Until now, creative was a barrier to entry in advertising. AI removes this barrier and opens up the advertising world to businesses of all scales. #Meta #AI #Advertising

Meta is rolling out new AI-powered ad tools for its short-form video platform, Reels, that focuses on creators and commerce-related ad formats. At Meta's NewFronts presentation they highlighted several new features for marketers. #ai #meta #socialmedia #digitalmarketing Listen below or read more here: https://lnkd.in/gQfdtj9U