The SEO Works’ Post

It's been over a year since ChatGPT exploded onto the scene 😲 But is it still a game changer for SEO? It's time to find out in our new FREE whitepaper... 👇 Based on months of trailing and testing by our experts, we have compiled the ultimate guide to help you understand the potential (and limitations) of the tool 🙌 As we all know, ChatGPT is here to stay and will only get better and better, which is extremely exciting for us all… And this whitepaper will help you understand the best ways in which your business can benefit from its power ✅ Get your free copy here - https://lnkd.in/exG7g5Jx #chatgpt #ai #seoexpert #freewhitepaper #contentcreation

If you hadn't seen already, our Sales Director, Alex Hill, is a member of the Cavendish Wellbeing Advisory Group! But what does that actually entail? 👇 Put in place to help guide and advise this new part of the charity, the advisory group will be... 🧠 A sounding board for new ideas and collaborations 👀 Raising awareness for their products and services 💰 Increasing local presence to raise more funds for Cavendish Cancer Care And much more! We're looking forward to adding our extensive digital experience and perspectives to these areas ⬆️ But that's not all we're doing as a business to support this well worthy cause... Our expert PPC team will be carrying out pro bono management of their charity ad grant ✅ Helping to improve the efficiency of their campaigns and take their results to the next level 🚀 #charity #sheffieldissuper #healthandwellbeing #digitalmarketing

Have you seen Meta's new AI-powered tools? They are now available to select advertisers as beta 👀 Elliot explains what they are and how they'll help... 👇 Recently launched, Meta has said that their new AI tools have been introduced to help advertisers generate imagery and text within their ads instantly 🤖 Giving you more time to focus on things like overall strategy 🙌 Currently only in the beta stage, Meta plans to have this rolled out to all users by the end of the year ✅ Got any questions about the new tools? Ask us in the comment section below! #meta #paidsocial #metaadvertising #digitalmarketing

There are plenty of bidding strategies available to advertisers 👀 But which one works best for you? Let us know by voting in the poll... 👇 Seeing success from a different one? Let us know in the comments below 💬 #ppcexpert #googleads #paidsearch #polltime

Currently running Google Ads? There's a lot of metrics you need to be aware of 👀 Luckily, Katie's new blog covers what they are and why they're important... 👇 These are crucial for evaluating the effectiveness of your campaigns and allow you to be extremely responsive where needed... Helping you to increase the efficiency and return you see from your ads ✅ However, a lack of understanding around these metrics could cause missed opportunities and poor use of spend ❌ Making this piece a must-read for anyone using Google Ads!⁠ Read it now - https://lnkd.in/eZ6BrA7s #googleads #ppcexpert #newblogpost #digitalmarketing

Talk about a #fridayfeeling 😅 Say hello to our June employee of the month Callum 👋 Swipe to see what the team had to say about him... 👇 We think the feedback speaks for itself on why Callum is our employee of the month... 💪 Demonstrated great confidence & expertise with clients 🙌 Curated a bespoke strategy to take a campaign to the next level 🧠 Provided helpful insight and tips for his colleagues Congratulations once again Callum - keep up the good work 🤝 #employeeofthemonth #appreciation #seoexpert #EOM

Running into duplication issues? Canonical tags are the answer ✅ But only if used correctly! Lucas discusses possible mistakes and how to avoid them... 👇 Canonicals are put in place to signal to Google which is the primary page out of a series of duplicate pages... ...helping you to make sure the correct page is indexed 🙌 However, simple mistakes can lead to your pages not ranking at all - so it's imperative to avoid them! Thanks for the insight, Lucas 💪 #seoexpert #canonicals #seotalk #digitalmarketing #ranking

Which paid social platform do you get the best results from? That's what we wanted to know from fellow marketers 🤔 The results were definitely interesting... 👇 Paid social advertising is an incredibly popular option for businesses to achieve both brand-building and lead generation 💪 However, with so many different channels out there that each have their own unique benefits, it can be difficult to decide what’s right for your business 😰 But don't worry, Tom's got you covered with his new blog ✅ Join him as he explores the strengths and drawbacks of the major platforms - LinkedIn, Facebook, Instagram, TikTok, Pinterest, and X... ...helping you to make an informed decision for your paid social efforts! Read the full piece now - link in comments 💬 #paidsocial #ppcexpert #socialmedia #digitalmarketing

This month we celebrated some HUGE work birthdays! 🎂 With everything from people's first year with us, to their sixth... 😮 As an agency that prides itself on our workplace culture, nothing makes us happier than seeing these milestones 🙌 It shows that if you can create a happy, supportive, and exciting workplace - people tend to stick around! Congratulations everyone - here's to many more 🚀 #workbirthdays #workculture #team