Which paid social channel is best? Each have their own different audiences and benefits. Read our guide to find out more. #paidsocial #guide #ads
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As a paid social manager, it is important to leverage the pop culture to your online campaign advantage. As most customers at BRAINEFFECT could be Taylor Swift's fans (I mean, who isn't), we are using this Taylor Swift reference to create attention-grabbing ads. So far, this ad has been a rising star and could as well compete with other best performing ads in the previous weeks. But only time will tell :) #paidsocial #taylorswift
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Creative Strategist | Media Buyer | Digital Marketing Specialist — Facebook Ads, Google Ads, TikTok Ads
Creative is the driving force behind success in paid social. Today I am attending the day 2 of the Creative Strategy Summit hosted by Motion. Always keep learning, stay curious, and push creative boundaries. I look forward to learn fresh ideas and hear from some of the brightest minds in the business! #advertising #digitalmarketing #paidads #creativestrategy #mediabuying
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A Day In The Life Of A Paid Social Manager... I don't know about anyone else but my ads manager has a heart attack if I try to do anything with more than 3 videos. 🤷♀️ ESPECIALLY IF IT'S LAST THING ON A FRIDAY! I'd like to get it written in the company hand book that no one speaks to me when I'm building a campaign please Blaze Media. #paidads #metaads #adsmanager #metaadsmanager #digitalmarketing #paidsocial
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Fine-tuning where your paid social traffic is being delivered (placements) can often be overlooked. You want to get in front of your target avatar where they consume the most content. #placements #marketingstrategy #socialmedia #paidtraffic #targetavatar
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Paid Social attribution... Now I have your attention, have any of my connections used or currently using Triple Whale? ...or maybe another attribution third-party tool? #paidsocial #attribution #analytics #paidsocialattribution
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You don't really *need* a paid social strategy. The platforms are steadily taking away the need for complex thought processes on how best to maximise value of spend in the same ways we would have 5-6 years ago. What you do need: ✅ A creative strategy ✅ A robust framework for experimentation (with a clear feedback loop) ✅ Correctly implemented measurement infrastructure Beyond that, how you execute in platform is all tactics - most of which are pre-defined by the platforms these days with small variations. Most businesses will execute based on the same principles. Getting started with paid social isn't difficult at all - the difficult bit is working to understand its real impact against the headwinds that EVERY advertiser faces with measurement. That's where I come in 👋 Drop me a DM for a chat about how you can make 2024 the year you finally crack paid social. #paidsocial #facebookads #tiktokads
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With YouTube and demand gen in Google Ads what's the best paid media team structure to be future facing? 1. A blended team with more client depth? 2. Separate Paid Search and Paid Social teams? If separate, which side should YouTube and demand gen sit on? What do you currently work with and do you think it is optimal? connective3
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Looking to take your Paid Social Strategy to the next level for BFCM? 📈 👀 "You should be using now until mid-November to gather as much data as possible. Now is a great time to use paid social platforms to secure email addresses, drive traffic and interest around your brand/products." Hear from Callum Devine at cbsocial which is available 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆𝒍𝒚 in our eCommerce Strategy Playbook: Conquer BFCM which *just* dropped 😮💨 Download it for FREE, here 👉 https://buff.ly/4en82ga #playbook #whitepaper #ecom #strategy
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Senior Social Media Manager | Content Strategist | Digital Marketer | Digital Campaign Manager | Influencer Management
Anyone working in paid social will agree - creative strategy is a beast. Here are 3 simple truths that can set your brand apart from others: ⚡ Prioritize creative production efficiency. 💡 You are NOT testing until your execution is consistently on point. 💸 Everyone wants to ship more ads with speed and velocity but spend flows to good ads. Make less but better ads.
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Founder @ Prospa Media | £40m+ generated for clients | We help ecom businesses get more customers, generate more sales and grow their top line every month.
We’re spending 7 figures for brands each month across Paid Social. Here’s 3 areas for improving creative to increase your paid revenue. 1. Analyse the right metrics →Thumb stop ratio →Clickthrough rate →Watch time 2. Angle & Variation → Produce creatives concepts relative to your offer and funnel level → Give engagers different perspectives of your brand → Constantly test and iterate 3. Trends → Stay on trend across concept and sound → Play into the algorithm and trending behaviour → Focus on authenticity What else would you focus on?
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