Sequence Events’ Post

Study after study proves the value of face-to-face gatherings—but sometimes, securing executive buy-in for hosting a meeting or event can be a challenge. With tight budgets, busy teams, and a cautious approach to spending, getting approval from the C-suite is often an uphill battle. In our latest blog, we offered some practical advice for making your case, including... 🎯 Clearly defining goals using C-suite language 🎯 Focusing on data, ROI, and tangible outcomes 🎯 Having a clear breakdown of costs 🎯 Working with an experienced event team like SEQ! Check it out: https://lnkd.in/gVDZHGRY

We loved collaborating with Lux Capital on their 2024 AI Summit!

In case you missed it: Members of SEQ's creative team recently shared the personal and professional experiences that inspire their best event ideas. Check it out: https://lnkd.in/gtJzNXrc

✨ At Sequence Events, creativity isn’t just a goal—it’s at the core of everything we do! ✨ Whether we’re orchestrating a grand gala or an intimate corporate conference, our team is constantly fueled by inspiration from both personal passions and professional experiences, from art and architecture to client collaborations and the streets of NYC. Curious to learn how Team SEQ stays inspired to produce extraordinary events? Check out our latest blog post:

When it comes to event design, it's all in the details! At Team SEQ, we believe branding should be subtle yet impactful. That’s why we always find creative ways to integrate logos into event decor, making sure your brand is front and center in an understated way. Whether it's appearing on a centerpiece, on a pillow, on a staircase, on an oversized game piece, or on a latte, placing brand logos in strategic places can encourage photo ops, reinforce branding, and remind attendees why they're here! ✨

Some days in the events biz can be basic, but other days @snoopdogg is hanging out down the aisle at @thetoyinsider #HolidayofPlay Our #TeamSEQ go-getters @alissabolbat & @baileynielson had a pretty great day 😍 (and so did Snoop!)

A great welcome reception isn’t just a warm-up—it’s your big chance to kick off the conference with a bang! This is where you set the tone for the rest of the event, build excitement, and get those networking vibes flowing. So, how do you make sure your reception is more than just an obligatory opener? 🤔 In our latest blog post, we shared some pro tips for timing, location, programming, and more that will turn it into the highlight of your event. https://lnkd.in/ePQTZiSU

Today and every day, we celebrate the incredible workers who make every event a reality. From concept to execution, our staffers, interns, freelancers, and vendor partners tirelessly craft unforgettable experiences. This #LaborDay, we honor the dedication, passion, and teamwork that bring events to life. Here's to the people behind the scenes who make it all happen! 💪❤️

The LEGO Group recently sponsored Toy Insider's Sweet Suite press and influencer event — and showed up with the most creative booth there! The vibrant booth design (pictured) leveraged a custom, modular shelving unit to spotlight the brand's primary colors. Throughout the space, the company also displayed research emphasizing why play is so important for kids and adults alike — using their own products as featured decor! The LEGO Group's Sweet Suite presence marks the second instance in a series of three events for this particular booth concept, with September 17's Toy Insider Holiday of Play still to come. The concept's evolution to-date based on the audience and trending products made for a creative booth space that was playful and inviting.

When an event celebrates excellence in lighting design, you know it’s going to be a good one. 💡 And the Illuminating Engineering Society’s 2024 Lumen Awards, held at Pier Sixty in June, did not disappoint! The SEQ-produced event drew almost 800 people and had a whimsical “Summer Solstice” theme. Fun fact: Members of Team SEQ have been working on this event for almost 20 years! Thanks to our partners on this year’s event... Staffing: Career Group Registration: Fello, Zkipster Stage Tables, Hedges: CORT Photo Booth: NYC Photo Party Florals: Dawn Melanie Designs Stilt Walkers: Phoenix Entertainment