Pricing Strategy: Understanding pricing dynamics
Over the years, Dexter Pacific has followed certain steps in developing B2B business internationally with a focus on China.
In this fifth installment, the pricing dynamics of the target must be studied and analyzed. What are some of the dynamics affecting pricing? First, for international trade, exchange rates are of critical importance. Many exchange rates are relatively stable; however, often, whatever appears to be a relatively slight change can have a serious impact on pricing. Is there a local price war where competitors see how low they can go? Are prices standardized by the manufacturer or does an intermediate company control the pricing for the different segments of the market? Or, do the manufacturers have different prices for different market segments?
Whenever you have a need for solutions related to developing business, improving existing business, or creating new business, please do not hesitate to contact Dexter Pacific Corporation for advice and/or consultation.
For historical and cultural posts, please see my personal posts – Dan Basham
#Businessdevelopment #B2B #Chinatrade #marketstrategy #pricingstrategy
Vice President, Business Unit Lead, Acute Care Franchise – Strategic Planning & Execution / New Business Development / Commercialization & Launch Readiness/ In-line Sales Growth / Executive Leadership
3wCongrats to you on your new role and to SERB for adding you & your amazing talents to the team!