Sercante’s Post

#MROI conversations never seem to end, especially when you've got a powerful tool like Adobe Marketo in place. Nathan Horan will be sharing his tips today on how to get successful #attribution and #marketingroi metrics from #MarketoEngage. Watch LIVE (or On Demand): https://okt.to/FDLsKm

According to our 𝟐𝟎𝟐𝟑 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 (https://lnkd.in/gyRXqUKE), 86% of marketers are eager to enhance personalised customer journeys. In Adobe Marketo, you already have powerful tools like tokens, dynamic content, and snippets - but have you explored 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐒𝐜𝐫𝐢𝐩𝐭? Integrated directly within Marketo, Velocity Script empowers you to combine data from Marketo and custom objects, enabling the creation of highly personalised content and offers tailored to specific audience segments. Think hyper-relevant messaging that adapts to user preferences and behavior. Join Chris Fowler, 𝐌𝐚𝐫𝐤𝐞𝐭𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭 𝐚𝐧𝐝 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭, for an exclusive training webinar on 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝟏𝟔𝐭𝐡 𝐌𝐚𝐲. Discover how to leverage Velocity Script with real use-cases, examples, and expert guidance to elevate your personalisation strategy. 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐋𝐞𝐚𝐫𝐧: ⭕ Basics of Velocity Script and its capabilities ⭕ Real-world use cases and examples ⭕ Best practices to implement in your own Marketo instance Don't miss this opportunity to take your Marketo personalisation skills to the next level. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐍𝐨𝐰 to Secure Your Spot. If you can't make it, register anyway and we'll send you the recording! https://lnkd.in/gKURJVyc

BT and BAT become a common slang for many Marketo Measure users. Do you know what they mean? BT is for Buyer Touchpoint and BAT is for Buyer Attribution Touchpoint. Both of these Touchpoints are essential to reporting with Marketo Measure. There is another Touchpoint that, I think, is the cooler older brother of the two. The BUT or Buyer User Touchpoint is such an powerful touchpoint that I had to make a video about it. #Marketo #MarketoMeasure #Bizible #Touchpoints

Marketo is the ultimate tool to create winning marketing campaigns, get data-driven insights, and generate high-quality leads. However, navigating its features effectively requires the right expertise. Check out this playbook that offers expert tips on using Marketo like a pro. 👉 https://ow.ly/mUMo50QXuWn #marketo #campaigns #data #insights #quality #leads #insights #tips #strategies #Grazitti

🚀 Exciting News for Marketo Engage Users! 🚀 We are thrilled to introduce Leadous Burst™—a powerful front-end enhancement for Adobe Marketo Engage designed to accelerate your campaign launches like never before! ✨ Are you ready to see Leadous Burst™ in action? Schedule a demo to discover the innovative features. Visit www.leadous.com/burst to schedule your demo today! 👉 #Marketing #MarketoEngage #LeadousBurst #Innovation #CampaignLaunch #MarketingStrategy #Demo #ExcitingNews

Marketers, when you collaborate with your Salesforce Admin doors open,🚪which can mean smoother processes, better reporting, and more engaging experiences for your audiences. If you're not already collaborating with them on how you two can use Flows for some marketing magic 🪄, the new year is your chance! Join our Salesforce Flows for Marketers Workshop and learn the terminology, how you can use flows in your marketing processes, and how to best collaborate with your admin on this. Space is limited, so register early and guarantee your spot for February 7. Sign up here: https://lnkd.in/eu9ZJEZi #salesforce #marketers #training

The road to creating a campaign influence dashboard starts with... Using connected campaigns Enabling campaign influence Configuring the attribution model Adding prospects as campaign members to the campaigns Using contact roles on opportunities Setting up your reports and adding them to your dashboard It sounds simple when the steps are laid out, but the journey to get there can come with questions, feelings of stress, and overwhelming amounts of data to sift through. On April 23 we are going to simplify all the campaign influence complexity. Join our Campaign ROI and reporting workshop and be taken through each part of the process and get hands-on experience with campaign influence reports and dashboards. Sign up: https://lnkd.in/dEwWj7aq #salesforce #training #reporting

Hey there, folks! 📣 Got some exciting news for you, and it's as chill as it gets! 🚀 Picture this: September 30th, 7:00 PM IST. We've got a FREE #SalesforceMarketingCloud demo lined up that's gonna be off the charts! 🗓️💥 Here's the lowdown: 👉 What: #SalesforceMarketingCloud Demo 🕖 When: September 30th, 7:00 PM IST 👉 Where : Online 👉 Registration link - https://lnkd.in/gGeaxYD5 Imagine leveling up your marketing game without spending a dime. 📈✨ We're talking about turning your marketing strategies into pure magic, boosting engagement, and making your social media game strong. 🧙♂️🚀 So, no fancy suits, no jargon, just a laid-back chat about how you can rock the marketing world. 🌍 #salesforcecertified #salesforcemarketingcloud #salesforce #salesforcejobs #salesforcecommunity #salesforceconsultant #salesforceohana #salesforcetraining #salesforcesuccess #salesforcecareer #salesforcecareers #salesforceconsulting #salesforceexperts #sfmc #marketingcloud #handsonlearning #handsontraining #handsonexperience #handson #projects #marketingautomation #careergrowth #careerdevelopment #realworldprojects #realworldlearning #emailmarketing #emailmarketingcampaigns #campaigns #sf #campaignmanagement

If you're a marketer using Account Engagement, what's your level of comfort with Salesforce Flows on a scale of 🫣 to 🤩? If you are leaning toward the scared, overwhelmed, or please don't ask me to work with those face, then this workshop is for you. When Flows are brought into Account Engagement you can engage your audience in new ways and streamline time-consuming tasks. Because of the power that this unlocks for marketers, we want every marketer to be comfortable with talking about Flows, understanding their functionality, and being able to collaborate with their Salesforce Administrator on this. Join us on February 7 for this Salesforce Flow Basics for Marketers Workshop to get more comfortable with Flows and discover new ways you can use its functionality to drive more impact for your organization. Sign up: https://lnkd.in/eu9ZJEZi

When Advanced was acquired by Vista in 2015, the mandate was clear – Transform and unify the marketing efforts across the entire organization. Marketo Engage was at the heart of this transformation, providing the tools needed to centralize marketing activities and measure their effectiveness comprehensively. 𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐚𝐧𝐝 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 • 𝐂𝐞𝐧𝐭𝐫𝐚𝐥𝐢𝐳𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Marketo Engage allowed Advanced to manage its marketing efforts from a single platform, enhancing consistency and efficiency across all business units. • 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: With Marketo, Advanced adopted a data-led approach, enabling the marketing team to measure the impact of each pound spent, achieving a stellar 300% ROI. • 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: The introduction of a dedicated marketing operations team revolutionized how Advanced approached marketing, moving from sporadic efforts to a structured, strategy-driven approach. 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐬 • 𝐀𝐠𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Marketo's flexibility facilitated quick adaptations to shifting business needs, while simplifying compliance with evolving regulations, illustrating the platform’s adaptability and robustness. • 𝐅𝐮𝐭𝐮𝐫𝐞-𝐑𝐞𝐚𝐝𝐲: With foundations now set in predictive analytics and attribution modeling, Advanced is poised to continue its journey, leveraging Marketo's advanced capabilities to stay ahead in a competitive landscape. This narrative showcases how Marketo Engage doesn't just enhance marketing functions but transforms them into pivotal elements of a company’s strategy, driving growth and enabling a future-ready posture. P.S. Our webinar, From Data to Dollars: Marketo's Guide to ROI & Attribution" is 6 days away. 📅 Book Your Spots here: https://lnkd.in/eAhXYCHh #Marketo