🚨💡 The Recycling Revolution Mirage? A Critical Perspective on "Game-Changing" Technologies Every year, the recycling industry witnesses the announcement of a new "revolutionary" technology poised to change the game. From the CRT monitors of a decade ago to today's advanced plastic recycling plants, history repeats itself with much fanfare but often limited impact. The latest spotlight falls on companies like PureCycle Technologies and their $500 million venture into chemical recycling, backed by giants such as Nestlé, L'Oréal, and Procter & Gamble. Yet, as the narrative unfolds, we're reminded of the perennial gap between promise and performance. Despite the hype, advanced recycling technologies face significant challenges, from technical setbacks to environmental efficacy doubts. This cycle of high expectations followed by underwhelming delivery prompts a critical question: Are we chasing genuine sustainability solutions, or are we swayed by marketing gimmicks that fail to address the root issues of plastic pollution? In the tech and sustainability sectors, it's time for a rigorous assessment. Let's peel back the layers of these so-called revolutionary technologies to discern real progress from perpetual promises. Your thoughts? #Sustainability #RecyclingTech #PlasticWaste #EcoInnovation #CriticalThinking The New York Times https://nyti.ms/3TOuYMo
