Circular Economy Innovation Consultant | Keynote Speaker | ex-Zalando, ex-VF Corp, ex-BMW Group
Yesterday I spoke at an eXchange session organised by CIRCULAZE by CURAZE. After a first 15m input in which I shared a few examples of circular initiatives in fashion and what I found relevant about them, we opened the floor to a discussion. The selection of case studies that I touched on covered key learnings I also experienced first hand in my career innovating for circularity, such as: • From product to lifecycle design: break down complexity into smaller parts 🧩 • Don’t underestimate the power of individuals and communities to explore p2p solutions 👯👯 • Leverage consumers behaviours and misbehaviours in new initiatives • Implement nudges for behavioural change in the linear system • Always offer customers convenience first, sustainability second (or third, or fourth even) 💞 • Be transparent on the status of your initiatives and share your approach to the industry 🗣️ • Don’t forget the bigger picture: partnerships are key As expected, loads of questions about scale vs pilots, behavioural change and incentives, needed skills on the market and integration in the business came up and it was a very enriching discussion! Big big thanks Natascha Zeljko for the invite and moderation, and to the participants for their active engagement! ✨✨ Below a (limited) selection from the (already) limited case studies I shared! #circulareconomy #circularinnovation #systemicinnovation
What an amazing eXchange session, Serena Bonomi! Thank you for joining us to talk all things Circularity in Fashion! Very insightful!
Natascha Zeljko
7mo
Dear Serena, thank you so much for an incredible session – the credit goes to you! It was a pleasure and an honor to have you as our speaker. I'm excited about more opportunities to exchange ideas and collaborate on our mission to create a more sustainable future. 🌿 You're the best example that this transformation can be fun and energetic. 💚
Taha Taskinsoy
7mo
Valuable view on the topic as always, Serena! 💯
🌻🔄🍀 Marketing-/Sales-Strategieberatung & Agentur || Nachhaltigkeits-Kommunikation + Regulatorik || Workshops und Projektbegleitung
7moVery interesting, thoughtful and energising insights. Thank you Natascha Zeljko Serena Bonomi