Dwight Eisenhower was the 34th president of the United States and delivered a speech to a World Council of Churches saying: "We have 2 types of problems - the urgent ones and the important ones. The urgent ones are never important, and the important ones are never urgent." For some reason turns out that this was taken as "matrix of priorities" and it began being used as a decision matrix. Let's take a look to the possibilities: 1 - Important AND Urgent Item. Well... here it's clear that something very important is late and that's why it became urgent. 2 - Important but NOT urgent. If it's important it should be planned, shouldn't it? 3 - Not important AND urgent. It is important to know that in the context of the accompaniment of something important, some "incêndio" appears. Is this possible and normal, right? 4 - Not important AND NOT urgent. The question is very simple here - "Why exactly are we discussing this?" In summary: If it is urgent solve the problem. And if there is a problem the perspective is in the past. If it is important plan it. And when you plan it consider risks.
