Serpzilla’s Post

What is negative SEO? Have you ever seen in sports competitions that some athletes, despite their efforts to succeed, try to break their opponent's concentration or maybe hit their opponent? In an athletic competition, trying to win and succeed and get the best medal is the right thing and there is no problem, but making a move so that your competitor or competitors cannot win is not the right thing and is also illegal. Of course, these illegal and unethical actions in sports competitions can cause a fine for the offender, but if it is hidden from the referee's view, it can cause the wrongful athlete to win unfairly. Negative SEO or black hat SEO is the same. Negative SEO means that despite producing good content, doing technical work, creating internal and external links, and everything needed to optimize your website, you do things that harm your competitors' sites. Negative SEO is like an enemy, and the purpose of negative SEO, which is unethical and illegal work, is to harm competitors. But unfortunately, big businesses usually use negative SEO for their competitors. The most common negative SEO practices are building bad links and backlinks for competitors. Creating social media pages and producing unethical and illegal content on those pages in the name of competitors is also one of the negative SEO works.  Of course, Google always tries to prevent negative SEO and always fights against it, but every SEO specialist should know the ways to prevent negative SEO on their site and use tools that can monitor negative SEO. I hope you will never be one of those people who use these methods against your competitors and always fight and compete with your competitors fairly and scientifically. I hope you enjoyed reading this article and you can use it for the growth and development of your website. #Seo #searchengineoptimization #wordpress #digitalamarketing #canada #vancouver #contentwriting #negetiveseo

Case Study Highlight: Influence of Eventfullness on Promotion of Sports Betting Business Online. Our Client's SEO Journey by LUXEO The betting industry is fierce, with companies vying for the attention of avid sports fans. A well-executed SEO strategy can make all the difference. There are a few things specific for the online promotion of the betting platform: 📆 Situational and Event-Based Content: The fast-paced nature of sports events demands real-time content updates. By developing an event outcome prediction algorithm and setting up automatic URL generation for upcoming matches, we ensured that the website site stayed current with real-time sporting events, driving both relevance and traffic. ⚙️ Strategic Implementation: From resolving traffic cannibalization issues to dynamic content provision and effective internal linking, every step was meticulously planned and executed. 🔄 Dynamic Content Provision: Our strategy included creating up-to-date content for upcoming and current events, as well as post-event summaries. This approach not only attracted traffic but also catered to various user search intents, from pre-match forecasts to live streams and results. 📈 Impressive Results: The outcome? Significant growth in organic traffic, improved search engine rankings, and increased user engagement and conversions. Read the full Case Study here -> https://lnkd.in/dS-fpuN2 How are you leveraging SEO in your sector? Let's discuss the challenges and opportunities. #SEO #BettingIndustry #DigitalMarketing #SEOforbetting #SportBetting #SEOAgency #SEOexperts #SEOstrategy #CaseStudy

Just bought Brand-Exact-Match Domain - Any issues with 301ing it to existing (less desirable) domain? (which ranks really well) Hi, the company I work for has just bought a "brand domain" for $many-dollars it is a .com domain - so brand.com We currently have brandhockey.com and brandhockey.co.uk which are ranking really well for all important head terms* Not 100% sure what's best to do with the new domain. It's been bought today, & is currently indexed for a completely different niche/industry (which 301s when you click the SERP listing) Thinking of 301ing brand.com to brandsoccer.com in the meantime. Are there any disadvantages? Will it likely impact rankings once we redirect brandsoccer.com to brand.com? (if Google 'get the impression' the brand.com website shouldn't be indexed) - I know this sounds daft, but want to double check we're not missing anything(?) Thank you :) *not actually hockey, it's a different sport, but wanted to remain anonymous if poss :) we have about 10 in-house brands, company directors are considering re-branding our whole company from a more generic sports name, to our most successful brand (which is the one we bought the domain for) #techseo #seo #robotstxt #technicalseo #seotips #oncrawl #digitalmarketing #seowithsai #searchengineoptimization #crawling #seostrategy #seohacks #contentoptimization #content #payperclickadvertising #googleadsagency #ppcmarketing #payperclickmarketing #payperclick #googleadsspecialist #googleadsmarketing #socialmediamarketingstrategies #googleadswords #googleadsexpert #googleadstips #seotipsoftheday #ppcagency #socialmediamarketingstrategist #socialmediamarketingservices #localseo

Maximize your event bartending business to the top shelf! 🍸 Discover how FindBartenders amplifies your online presence, boosting visibility and credibility across multiple platforms. Ready to pour success into your SEO strategy? Click to learn more! 📈 #EventBartending #SEO #BusinessGrowth

#cheltenhamfestival this week! Any of my contacts think the odds are very short on their Sportsbook not doing enough business, let Stack Digital help you. Get in touch for SEO, PPC and paid Socials and don't let your Digital Marketing be a handicap. Plus, we have done some great work in the UK market, check out our Case Study for ThePhoneCasino #igamingindustry #sportsmarketing #sportsbetting

Staying ahead in the fast-paced world of Google Ads is like surfing—you have to catch the wave at just the right moment. I remember working with a retail client whose campaigns were performing well, but I sensed untapped potential. When Google introduced responsive search ads, I knew it was the perfect opportunity to elevate their strategy. We integrated this new ad format, optimizing for various headlines and descriptions. The result? A 30% increase in click-through rates and a noticeable boost in conversions. Constantly learning and adapting to Google Ads trends is crucial for success. It’s not just about keeping up; it’s about staying ahead and harnessing the latest tools and features to drive exceptional results for our clients. "Riding the wave of innovation in Google Ads can transform your campaigns from good to extraordinary."** "Curious about how the latest Google Ads trends can benefit your business? Let's connect and explore new opportunities together."** #GoogleAds #DigitalMarketing #MarketingTrends #PPC #AdWords #Innovation #ClientSuccess #MarketingStrategy #LeadGeneration #SEO #OnlineAdvertising**

You're surfing the web 🏄♂️ and boom! An interactive ad that feels like it was drawn up with you in mind 🎯. Not an accident, friends, welcome to the engaging universe of Digital Marketing. 🌐 Digital marketing, if you haven't gotten the memo yet, is like having a personal GPS 🛰️ that takes your business straight to your target audiences' hearts and minds.💡 Iterate, adapt, transform - it's the marketing mantra of this century! But how does it work, you ask? 1️⃣ It's like your smart home system, managing everything - from social media to Search Engine Optimation (SEO) 📈, making sure your content is front and center when potential customers are searching for what you offer. 2️⃣ It's the ultimate matchmaker 💘, pairing your business with the perfect audience through Pay-Per-Click (PPC) campaigns and precision-targeted ads. 3️⃣ And let's not forget about social media 📱 - the party where everyone’s invited! From building brand loyalty to turning followers into customers, it’s where your business can shine brightest. Ready to see your business soar? 🚀 Dive into the digital marketing wave with us and let's ride it together! 🤝 #DigitalMarketing #SEO #PPC #SocialMediaMarketing #GrowYourBusiness #MarketingMagic #EngageYourAudience #BusinessGrowth

What does a great digital PR link and coverage actually look like? Well, it should be on a huge domain (household name, ideally), that gets a boatload of organic search traffic, on a fresh page, in a niche-relevant article. Take this one we just landed for our fitness client, for example... ★ iNews ★ Fitness Niche ★ DR - 85 ★ ST - 615k ★ dofollow #digitalpr #linkbuilding #SEO

Why local SEO is more effective than social media ads. I’ve been working with Mark Laird a hair colour specialist in Melbourne. At first, he was was thinking of spending money on Instagram ads. After a bit of discussion, he chose to invest in his own business through local SEO. And let me tell you, the results are insane. Before we started, his visibility for the keyword “Hair colour specialist Melbourne” in a 3.5km radius was just 2.04% in the top 3 Google results. After the first syndication, his visibility skyrocketed to 34.69%. But it didn’t stop there. After the second syndication, he hit an incredible 95.92% visibility in the top 3 results. Click this 3-sec video to see the evolution in just a couple of months. That’s the power of local SEO. One could say he was right to invest in his own business by improving local SEO, rather than spending money on Instagram ads. Local SEO isn’t just about being found, it’s about being seen by the right people at the right time. If you’re a small business owner, this is your sign to focus on your Google Maps presence. #LocalSEO #GoogleMaps #SmallBusiness #Loudachris

Fun fact: I do more than run, play soccer, and network. 😂 My team and I have been hustling this year, but we're always ready for the next challenge. If you or someone you know needs help with local listings, logo & brand design, search engine optimization, social media strategy, paid advertising or website design, let me know! 🙋♀️ #beallintoday #allindigitalmarketing #searchengineoptimization #localseo #graphicdesign #websitedesign #socialmedia #paidadvertising #digitalmarketing