Sesame Workshop’s Post

If you are / know of a small / mid-size brand, drop them in the comment section - I want to explore! 🚨 We all know of some great big names, but, where is the recognition for the other brands? Excited to see!

Loved this Montblanc ad in today’s ET!✅Impactful ✅Authoritative ✅Elegant In today’s digital first world, while the readership of print media might have come down but the impact that it drives is unquestionable. For brands to make a bold statement & establish a leadership stance, print continues to dominate. In advertising we say, less is more & this release today had all the parameters set right. #advertising #brandbuilding #printmedia #marketing #leadership #dominance #luxurymarketing #premiumisation #marketingtrends #marketer #thoughtleadership #thursdaymotivation #brandstrategy #media

As a certified B-Corp, we’re firm believers that every brand should be in business for positive change. However, in a world driven by numbers, bottom lines and shareholders, purpose often takes a backseat. Some of today’s most successful brands are living proof that profitability and positive impact can co-exist. And entertainment is at the crux of it. https://lnkd.in/e2K7hcaR

Mastering ABX through brand building? It’s not just a possibility, but a necessity. It’s the power of combining ABX with bold brand plays. The results? Game-changing 🚀 Learn more about how strong brand awareness can influence ABX from Ben Pollack in the full episode of Sam & Ben Retro here - https://lnkd.in/eE-B7KCR

It’s no secret that consumers seek authentic connections with the brands they invite into their lives. Sometimes brands struggle to find creative ways that genuinely resonate. Enter brand licensing partnerships - a powerful marketing strategy that brings fresh and exciting products to retail shelves. Dive into these examples of strategic brand licensing collaborations that did just that and deepened their touchpoints with consumers. Click the link below and see how they did it! https://lnkd.in/ejsj_2hz #BrandInnovation #CreativeExpansion #BroadStreetLicensing #brandlicensingagency #brandlicensing

Have you ever stopped to ponder what all the major brands you know have in common? From Coca-Cola to Samsung to any clothing brand you can think of. The fastest way to grow your business is through advertising. With a solid strategy and a strong brand image, you can reach the top sooner than you ever imagined. So, are you harnessing the power of advertising to fuel the growth of your business?

The cool thing about great branding is; It provides you with tools to outmanoeuvre the competition. Literally all the tools. There's nothing else like it. It's why branders use the word "unfair advantage" to describe it. And others present it to be this recipe that completely eradicates the competition. But while I agree with the former, the latter borders on mumbo jumbo. We need to be careful with the rhetoric we use. I'm all for painting a grand picture but people are not stupid, founders roll their eyes. No matter how solid your brand strategy is or how many "onlyness" statements you write the truth is competition will still exist in some form. Heck, oftentimes the competition is not even direct. It's why leader brands like Coca-Cola still spend a fortune on advertising and distribution. The truth is we must all compete. But do you have the tools to outmanoeuvre this competition? This is the important question. #brandfoundation #brandinitiation #branding

The model hinges around four aspects: leveraging multiple brands in campaigns, a new media strategy, a more integrated agency ... integrated function working with others only on cereal. Brand marketing, research and development, innovation, revenue growth ... https://ow.ly/gJMg30sAc9S

Learn about the importance of branded merchandise and why companies should consider investing in these valuable assets. Click the link below to read more! #PioneerPressLtd #Edmonton #Alberta #PrintShop #PrintingShop #1894 #Posters #BusinessCards #WideFormatPrinting #DigitalPrinting #Labels #GraphicDesign #SupportLocal #Community #Promotional #Branding

New Product Launches & Brand Licensing: Why adding SpongeBob to your new line of kids lunch boxes can be good and bad… Advantages: 1. Instant Brand Recognition: Leverage established brand equity to attract customers quickly. 2. Expanded Reach: Tap into new markets or demographics by leveraging the licensee's existing distribution channels. 3. Lower Risk: Share financial and operational burdens with the licensee, reducing risks associated with new product launches. 4. Focus on Core Competencies: Allows the company to focus on product innovation and core competencies while leveraging the licensee's expertise. Disadvantages: 1. Dilution of Brand Image: Risk of diluting brand image if the licensee fails to maintain quality standards or align with brand values. 2. Lack of Control: Limited control over marketing strategies, pricing, and customer interactions, leading to potential brand misalignment. 3. Revenue Sharing: Sharing profits with the licensee may reduce overall profitability compared to a fully-owned product launch. 4. Legal Risks: Complex licensing agreements may lead to legal disputes or conflicts over intellectual property rights. Ultimately, successful brand licensing requires careful evaluation of risks and benefits, as well as strong partnerships to ensure alignment and maintain brand integrity. #BrandLicensing #ProductLaunch #BusinessStrategy #intromark #inventhelp #innovation #intellectualproperty #brandlicensing