🗓️ With 2024 around the corner, we checked in with our Set Creative family on both sides of the pond to reflect on the year in experiential and events, and share some of the things we've seen and learned in 2023 that struck a chord and why. Check out some of the trends that stuck with us, below. 🤳 Gen Z Create. A Lot. - "More than any generation before them, Gen Z are a generation of creators. Lean into their creativity, offer them opportunities to create with your brand, and celebrate their creations." - Natasha Sokulski 🌳 Sustainability - "A sustainable approach is becoming more of the norm than the exception. Although things are moving in the right direction, as a single use industry, there's obviously always more to be done." - Paula, Project Director 🤖 AI. (Surprise) - "For me, AI means speeding up tasks on a technical level, but creatively it is opening up other ways of approaching an outcome as well. I really enjoy the quick experimentation it allows us in early stages of a project. The happy accidents are really interesting." - Malcolm Chivers 👥 Social Media Popularity isn’t Everything. "Discussing what you stand for and promoting it in the right way is often more powerful and interesting to the consumer, so they can understand what you represent in an authentic way." - Zoë Vernon-Livesey Read more insight from our team - https://loom.ly/agIXYec #BrandExperience #Experiential #Events #ExperientialMarketing WPP
