It happens all the time.
A job searcher will tell me that the person they are trying to network with at their target company isn’t responding to their email outreach.
When they forward me their most recent email, what I inevitably see is a transactional approach that usually talks about their desire for a job.
I get it.
There’s value in being upfront and direct about your interest in working somewhere.
And after hitting submit on hundreds or thousands of online applications, job seekers are primed to be thinking about the transactional nature of online applications.
And for a lot of folks, the job search process introduces real anxiety about their ability to contribute, whether the firm will sponsor an employment visa, or how they are going to pay their bills this month.
And yet…a transactional approach in your job search yields, at best, an ignored email and, at worst, a transactional relationship. While it may not be your intention, what the person on the other end of that email reads is: “What can you do for me as I’m navigating this challenging situation?”
The answer is simple.
Treat that outreach to your top prospects like they will be in your network for the next 20 years. Because you want them to be.
Hopefully, we have all had the long-term mentors whose guidance, insights, and network have shaped our careers immeasurably. I know I have.
And those relationships with those mentors—even early on—had a different tenor.
It wasn’t about what you needed, it was about what their experience was.
It wasn’t about what they could do to help you, it’s what you could do to help them.
And it wasn’t about what that relationship could unlock on the first day, but what could bloom in a two-decade mentorship with careful tending.
Now, you may not be able to take this approach networking at scale. But for those handful of folks that you really want to learn from, this subtle shift in your tenor will open up networking relationships like never before.
You’ll benefit right away. And for the next twenty years.
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♻️ If this helped you, please share with a friend. ♻️
Photo by Fallon Michael on Unsplash
Right on! Winging it will only get you so far.