Growth-driving Disney Marketing Exec leading strategic media planning & integration for multiple Disney businesses, including Consumer Products, Adventure Travel, Group Sales, Education, & LATAM regional marketing.
At Disney, we are all storytellers. Bob’s recent performance for Wall Street is a classic example. One skill I’ve honed in my career and worked hard to elevate in my time as a Cast Member is to tell data-driven stories (thank you Lisa Becket Jill Estorino Emmanuel Marques Courtney Shamitko Tom Aronson and countless others here at Disney that have helped me be a better executive storyteller). As a performance marketer, it’s easy to get caught up in metrics (let’s be honest: we can very easily measure our way into paralysis, boring our audience to tears along the way). But spoiler alert: Numbers don’t move people. Emotions do. Every. Single. Time. Bob immediately fired our imagination, infusing excitement, nostalgia, and anticipation in his announcements right out of the gate. Then he layering in the numbers that prove his point that we’ve moved from fixing to building. And it’s the sequencing of these two story elements that matters most. Make no mistake: your numbers are important. Critical, even. They reinforce your points, establish your credibility, and demonstrate your command of a situation. But here you see they intentionally took a back seat to his boundless, infectious optimism for the future. Why? Because facts and figures alone will never move your audience. But when you combine a solid performance story with an emotional call to action, you win the game. So regardless of your brand, your role, and your level, focus your time and attention on balancing these two critical story elements, making emotion center stage, and you’ll crush it every time. And as my friend Maui (coming back to theaters in Moana 2 this November!), would say, “You’re welcome.” #disney #disneyparks #disneycastlife #leadership
“I don’t often listen to earnings calls because they are usually a dull recitation of numbers that can be more easily digested in written form,” Fortune CEO Alan Murray writes in the #CEODaily newsletter. “But this week’s Disney call was an exception.” bit.ly/3HUj1PK In the first two minutes of the call, Bob Iger announced that The Walt Disney Company has hired ex-Alabama coach Nick Saban, will release a sequel to "Moana," is investing in Fortnite maker Epic Games, and will be the exclusive streaming home of Taylor Swift’s “The Eras Tour.” The numbers were pretty good too: Operating income up 27%, adjusted earnings per share up 23%, streaming operating income up 86%, and a healthy $7.5 billion in cost savings for good measure. The performance pushed Disney’s stock price up more than 10% on Thursday.
Spot on, my friend!
Thanks for sharing
VP, Digital & Contact Center Technology
8moI am a digital storyteller that was just laid off from NASA. Looking for opportunities with Disney. Please reach out to me so I can share my experience and knowledge