Seva Ustinov’s Post

One of the biggest eye-openers for many marketing managers when they start using full-funnel analytics is realizing that fewer leads can actually lead to higher revenue. Even more surprising, having fewer new customers can still increase your overall contribution margin. How is this possible? It's simple: not all leads are valuable, and not every customer spends the same amount. When your lead generation team grasps this, they understand that it's not about getting any leads — it's about getting leads that turn into high-LTV customers. The next step is figuring out how to attract these valuable leads. This involves analyzing data down to the campaigns, individual ads, and even the wording in those ads to see which targeting and messages attract the right people. With this approach, your entire marketing and sales teams can align their efforts and focus on the same KPIs. This unity transforms them from separate parts of the process into a cohesive, effective team. Full-funnel analytics doesn’t just improve your metrics; it changes the way your teams work together for better results.

One of the biggest revelations for many marketing managers is discovering that fewer leads can actually lead to higher revenue. Surprising, right? Even having fewer new customers can boost your overall profits. How does this happen? It’s all about quality over quantity. Not all leads are valuable, and not every customer spends the same amount. When your lead generation team understands this, they shift their focus from getting any leads to attracting high-value customers. The key is to analyze data to see which campaigns, ads, and even specific messages bring in these valuable leads. This ensures that your marketing and sales teams are on the same page, working towards common goals. Full-funnel analytics not only improves your metrics but also fosters better teamwork and more effective strategies. Embrace this approach to see how fewer, but more valuable, leads can transform your business. #Marketing #Sales #BusinessGrowth #Analytics #Teamwork

Is ABM Really Worth the Hype? Here's what the data says. Account-Based Marketing (ABM) is often touted as a game-changer, but does it live up to the hype? Let's look at the facts: 1. Higher ROI: 85% of marketers say ABM delivers higher ROI compared to other marketing strategies. When you focus on high-value accounts, every dollar spent is more impactful. 2. Better Engagement: ABM increases engagement rates by targeting specific accounts with personalized content. Personalized experiences lead to stronger connections and higher conversion rates. 3. Shorter Sales Cycles: By aligning sales and marketing, ABM can shorten your sales cycle by up to 50%. When both teams work together on the same high-value targets, deals close faster. 4. Increased Deal Size: On average, ABM increases deal size by 47%. Focusing on the right accounts means you're more likely to land bigger deals. At Intandemly, we've seen firsthand how ABM transforms marketing efforts for almost 500+ clients . It's not just a buzzword; it's a proven strategy that drives results. Don't let your competitors get ahead. Take the first step towards ABM success today: 1. 📅 Book a free ABM strategy session with our experts 2. 🔍 Get a personalized ABM readiness assessment for your business 3. 🛠️ Receive a custom ABM implementation roadmap Click the link in our bio to get started and elevate your sales and marketing efforts!

Maximizing Your Marketing Budget with Technology in Uncertain Times In an era of high inflation and economic uncertainty, maximizing your marketing budget is more important than ever. Don't leave your lead generation to simple chance. Use cutting edge marketing platforms to take charge of your business' future. Leveraging marketing technology like CliqGen can help: 🔹 Efficient Lead Generation: Capture leads from multiple channels with minimal manual intervention, saving time and resources. 🔹 AI-Driven Targeting: Utilize AI to segment your audience and deliver personalized campaigns, improving conversion rates and maximizing ROI. 🔹 Affordable Communication Channels: Engage with customers via SMS, email, and social media DMs. Automation reduces the need for a large marketing team. 🔹 Automated Review Management: Boost your online reputation with automated review requests. Positive reviews increase organic traffic, decreasing reliance on paid ads. 🔹 Performance Analytics: Use data analytics to track and optimize marketing efforts, ensuring every dollar is well-spent. Implementing these technologies can help your business stay resilient and effective during economic downturns. Cliqgen.com #MarketingStrategy #Technology #EconomicUncertainty #BudgetOptimization #SmallBusiness

“Tell me why… Ain't nothin′ but a heartache” In B2B SaaS marketing, especially when targeting enterprises, leveraging a marketing analytics platform seems like the only way to solve the attribution problem. Sure, when executed correctly, it should collect all digital touchpoints and even some physical ones, allowing you to attribute success to the right activities or channels. But, let's face it, these tools come with their fair share of challenges: 1. Trying to fit human behavior into tidy U-shaped, linear, or first-touch models? It just doesn’t work like that. 2. Much of the buying journey remains a mystery—how do you measure the impact of word of mouth? 3. And what about those who see your ad on LinkedIn or a billboard but don’t interact? How can the tool credit mere exposure for boosting brand recognition? For some time, advocates like Chris Walker have championed using self-attribution demo request forms—a solid step toward deciphering the deal's origins. But even these lack the full picture because nobody remembers that ad they saw a week ago. In my view, particularly with enterprise deals boasting numerous touchpoints, it's crucial to accept that truth isn't singular. Instead, we must work a blend of approaches:  👉 Dive deep into each deal; ensure your reps inquire about how prospects discovered you. Combine this with self-attribution on forms 👉 Focus on bolstering channels like word of mouth - even if your marketing analytics tool doesn't fully capture their impact. 👉 Yes, mix in that analytics tool (if you can). 👉 And remember that at the end of the day, you'll seldom have the full story behind why someone sealed the deal. Embrace it. So, with every new deal that comes in, remember to wield the favorite word of my four-year-old "Why?"

The Power of Data-Driven Marketing In today's competitive landscape, making data-driven decisions can be the game-changer for your marketing strategy. At Outmarket.Pro, we empower businesses to harness the full potential of their data to drive growth and achieve superior outcomes. Why Data-Driven Marketing Matters: 1. Enhanced Targeting: By analyzing customer data, you can segment your audience more effectively and tailor your messaging to meet their specific needs and preferences. 2. Improved ROI: Investing in data-driven strategies allows for more precise allocation of marketing budgets, ensuring that your money is spent on high-impact campaigns. 3. Informed Decision Making: Data provides insights into what works and what doesn’t, enabling continuous optimization and better strategic decisions. How Outmarket.Pro Can Help: • Advanced Analytics: Our team utilizes cutting-edge tools and methodologies to gather, analyze, and interpret data, providing you with actionable insights. • Customized Solutions: We offer bespoke marketing strategies tailored to your business’s unique needs, leveraging data to maximize effectiveness. • Continuous Monitoring: We provide ongoing analysis and reporting, ensuring your strategies remain relevant and effective over time. Transform your marketing strategy with the power of data. Contact us today to learn how Outmarket.Pro can help you achieve data-driven success.

Struggling to handle the myriad tasks of marketing while trying to grow your business? You're not alone. Business owners often face the daunting challenge of balancing marketing efforts with other critical operations. Here's where AI steps in to lighten the load. Want to know how? #Neuroptik 1️⃣ **Social Media Scheduling**: Imagine having a system that analyzes peak times for engagement and schedules your posts accordingly. No more guesswork—just results. 2️⃣ **Email Marketing**: Crafting personalized email campaigns can eat up precious time. AI-driven tools can automate this process, analyzing customer behavior to deliver tailored content without lifting a finger. 3️⃣ **Ad Campaign Management**: Targeting specific audiences can feel like hitting a moving target. AI helps by dynamically adjusting bids and placements to maximize ROI. Our AI-driven system is designed to make your marketing smarter and more efficient. Curious about how it works? You can test our system for free at https://tally.so/r/w52XqQ. Take control of your marketing strategy and see the difference for yourself. #AIinMarketing #BusinessOwners #SocialMediaAutomation #EmailMarketing #AdCampaignManagement #MarketingInnovation #MarketingStrategy #Neuroptik

Take your marketing strategy to new heights!🚀 Discover how data-driven decisions lead to smarter, more effective campaigns.🎯 ⟶Better Targeting and Personalization ↳Data helps personalize campaigns, boosting engagement and conversions. ⟶Improved ROI ↳Data lets you track campaign performance in real time, optimize resources, reduce waste, and boost ROI. ⟶Continuous Optimization ↳Data enables continuous testing and optimization, refining campaigns for more efficient and effective marketing. ⟶Enhanced Customer Insights ↳Data reveals customer behavior, helping you identify trends and needs to align your strategy, building stronger relationships and loyalty. ⟶Better Decision-Making ↳Data-driven decisions reduce errors and ensure your strategy is based on evidence, not speculation. ⟶Predictive Analytics ↳Data helps forecast trends and behaviors, allowing you to predict customer demand and adjust strategies for better results. P.S. Data-driven marketing isn’t just a trend—it’s the key to smarter strategies, stronger customer connections, and measurable success. Start leveraging data to elevate your results Want to drive real impact? Dive into data-driven marketing and watch your strategy transform into measurable success!

5 Ways to Utilize Analytics for More Targeted Marketing

We get this question all the time at Intelligent Demand: What SHOULD we be spending on Marketing?? The real answer is: it depends heavily on some important things (see below). But… Forrester’s latest budget research shows that the average % of revenue B2B companies spend on Marketing (all in) is 6-12% with 8% being the broad average. IMPORTANT: These percentages of total marketing spend can/will vary greatly based on company size, company lifecycle stage, growth priorities, GTM motion, product/portfolio complexity, vertical, ACV, etc. INTERSTING: - Personnel challenges and the need to drive measurable impact faster are making marketing and GTM teams rely more on expert agency partners. The inhouse’ing trends peaked about 2 years ago. - B2B marketers are investing heavily in tech — up to 20% of their total budget is spent in technology. There’s a move away from siloed martech / sales tech / cs tech / data — and toward unified RevOps / “RevTech”. - The state of Marketing ROI measurement: moving away from marketing sourced, lead-centric metrics and toward cross-functional, holistic measures of influence and lift in engagement, conversion rates, and GTM spend efficiency (versus asking “which event/content/channel “generated” this lead or pipeline). - SDR/BDR budget and teams live 50/50 between Sales and Marketing. The more these groups’ mission moves toward buying teams and holistic growth, the more likely that they report into Marketing. - LinkedIn continues to be an important channel and place for engaging B2B buyers and influencers. - GenAI is rapidly being explored with early testing and learning around key use cases. I’ll share more about this after MAICON this week!