Austin, TX was the epicenter of the racing world this past weekend with the US Grand Prix hosted at the Circuit of the Americas featuring two days of qualifying and time trials leading into the main event on Sunday. SHG provided a unique hospitality experience for our F1 team sponsor client bringing in a custom tailgating vehicle to the premium RV lot nestled right up against the track where they could see and feel these marvels of engineering zoom past at 220mph. We provided multiple meal services daily with an open bar as partners and customers rotated through during the three day event to network and enjoy a different race and hospitality experience vantage point. Additional services included all pre-event logistical communication, event branding, golf cart shuttle management to and from the RV hospitality and race entrance, race tickets, guest parking passes, RV premium parking pass and vehicle procurement and on-site event staff for 3 days of execution. Formula 1 popularity is soaring and our clients are looking for new and innovative ways to activate events around the racing series. Let us know how we can help you be a part of the F1 phenomenon helping to reach your partners, clients, distributors and customers who are passionate about racing. #racing #austin #tailgating #hospitalityagency #eventmarketing #entertainment #eventagency #eventprofs #incentives #channelmarketing #channelprograms #channelsales #fieldmarketing #partnermarketing #partnerevents #partnersales #events #incentivemanagement #incentivetravel #accountbasedmarketing #activation #abm #distributorincentives
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