SevenFifty Daily’s Post

Here's just some of the reasons why you should enter your beer or cider into this year’s International Brewing & Cider Awards:  ✅ Gain global recognition  ✅ Raise your brand’s profile and credibility  ✅ Receive valuable feedback from professional peers  ✅ Provide talkability with buyers, importers and distributors   ✅ Great to add to marketing material   ✅ Boosts team morale     https://lnkd.in/dKt-T_3 

🚀 Pioneering Partnership Alert: DISCUS & The Tasting Alliance 🚀 In a move that signifies a new era for the spirits industry, the Distilled Spirits Council of the United States (DISCUS) has forged a strategic partnership with The Tasting Alliance, the organization behind the world's most prestigious spirits and wine competitions. This collaboration promises to deliver exceptional value to DISCUS members, offering them a 10% discount on competition entries. It's an opportunity for brands to gain international prestige and recognition, enhancing their global footprint. Explore how this partnership not only benefits DISCUS members but also sets a new standard for excellence and innovation within the spirits and wine competition arena. Join us in celebrating this momentous union that marks a renaissance in the spirits world. https://lnkd.in/e7H7MkZU #StrategicPartnership #SpiritsIndustry #BusinessCollaboration #InnovationInSpirits #CraftDistilling #GlobalCompetitions #IndustryLeaders #MarketExpansion

How would you rate your business for commitment and intent? I was in some of the early planning meetings at Wiper and True (that’s where my involvement starts and ends I can take no credit for the end result) around launching alcohol free beers. The intention was clear, to take the time and resource needed to make them world class. We’ve all been in those meetings when lofty ambitions fill the room and everyone gets excited then slowly, over time, without anyone really knowing why, that energy and focus wanes. I watched as no stone was left unturned to make the dream as amongst a reality as, amongst many other things a new piece of kit was sought out and we became the first people in the UK to have it up and running. The intention was still there from the original meeting. There was then a key point of commitment, what to call the Pale Ale when it launched? Should it be an alcohol-free version of Kaleidoscope the flagship beer or something else in case it was perhaps seen as “lesser” because of the alcohol-free aspect? The decision was made to call it Kaleidoscope – a clear commitment to achieving the standards originally set out and confidence that everyone working on the project was intent on operating to that level. Many, many months later and Wiper and True have just scooped awards for Kaleidoscope and Tomorrow at the world alcohol free awards. A reward not only for all the hard work, but the commitment and intent by everyone involved to achieving that goal. Congratulations to Michael Wiper everyone at Wiper and True involved. As you come up for air at the end of the first quarter (a good thing to do), how strong is the commitment and intent within your business to achieving the goals you perhaps set at the beginning of the year? Honestly? Perhaps it’s time for a reappraisal of how well you are building a high-performance culture.

The vast majority of hospo venues serve a distinctly average Bloody Mary, if they even serve one. Robert Godber and I are on a mission to help sites serve better Bloodys - using Bloody Bens Bloody Mary Mix, the ingredient for perfect Bloody Marys to achieve it. But it's easy to have a mission and talk about what you want to happen. How do you go about actually making it happen? Well, one crucial area, often overlooked by startups is distribution (we're totally guilty of this too). The easier you make it for your potential customers to order, the more who will be able to join your mission. [who agrees with me on the distribution point?] At the start of 2023, we made it our goal to partner up with more distributors, so we could start achieving our mission at scale. It takes time and determination to secure these deals, but you can make them happen, so, we're Bloody delighted to announce we're working with Amathus Drinks PLC 🍅🌶💥 (DM me to learn who our other distribution partners are).

ISBT Member Profile! Roderick Read, Sr Manager, Beverage Innovations with Molson Coors Beverage Company recently won an iPad through our membership and referral drive and remarked on what value ISBT brings to his beverage career: "Last year was my first year with ISBT and hands down the ISBT BevTech Expo and Conference has been the most impactful, fruitful and beneficial I have experienced in my 17 years in the beverage industry. The content is thorough and educational with new to the world content that you don’t see at most conferences. The community members are industry professionals that are actively engaged to share knowledge and further the advancement of the industry as a whole, not self serving. In addition and partly why it’s so great is the more intimate size of the community. This is an organization of professionals first, not just social club (though the members are quite wonderful and fun people) that come from all nations with a similar passion and goal to further the industry and share new tech, innovation and knowledge. I’ve been a member of many associations and, without a doubt from a technical beverage standpoint, this is the best community to join." Thank you Rod for sharing your love for ISBT and the BevTech show. Learn more about membership here: https://lnkd.in/eBK94XW Learn more about BevTech here: https://lnkd.in/exyy38Hx. #beverageindustry #beverages #beverage #beerindustry #membership

Here are the results from the most popular styles of beer at the country's largest annual beer competition.

Taste Radio Insight 💡 Our series where we answer common questions asked by early-stage beverage founders. Today, Ray Latif will be joined by Ken Sadowsky, a 25-year veteran of the beverage industry. Topic: Do Distributors Invest In Or Acquire Equity In Brands?

In 2023, we continued to dream big to create a future with more cheers. Thanks to the resilience and commitment of our colleagues around the world who worked hard to make this possible. Read more about the progress we've made on our strategy and how we are unlocking the power of the beer category in our 2023 Annual Report at https://lnkd.in/ev_6X-kP

From industry trends to consumer insights and market dynamics, our Park Street University sessions at Bar Convent Berlin were packed with valuable takeaways! 🍸 Check out the highlights from this year’s event and see how the beverage alcohol industry is evolving 🌍 Keep an eye out for replays coming soon! #BCB2024 #ParkStreetUniversity #IndustryInsights

What's New to TheStreet... Big moves in the beverage industry! 🍻🥤 Carlsberg is set to acquire Britvic for $4.23 billion, aiming to expand in the nonalcoholic market and diversify beyond beer. Is it a smart move for Carlsberg? Let us know your thoughts! 👇🏻 👉🏻Follow New To The Street for more! #carlsberg #britvic #beverageindustry #businessnews #business #news #newtothestreet