SeventhElement reposted this
Tuesday SEO booster: #AI content and how Search Engines plan to kill it. Google’s approach to AI, content & what it means for your SEO 👇 Our SEO team Ashley Salek Emily Sotudeh Alice Myler explore 👇 https://lnkd.in/g6P9cTtf #SEO #aicontent #searchenginemarketing
“At the risk of sounding like a broken record, the message from us is clear: quality content that’s unique, relevant and answers your audience’s queries is still the name of the game.” Key point 👀
Google is evolving into an 'answer engine' rather than just a search engine. This shift means that CTRs are likely to continue decreasing as more users find their answers directly on the search results page. To adapt, it is more important than ever to focus on good schema markup and optimising for featured snippets 🚀
That was an interesting read😊
"The AI Overview not only outranked his article but did so using his own content." There's a word for that in academia. Great work as always SeventhElement.