Although there are two general modes of shopping, i.e., in-store and online, it's worth remembering that people can receive online orders in one of three typical ways, e.g., Pickup, Delivery, and Ship-to-Home. In fact, people can use any combination of them during the month, depending on their need state and usage occasion.
With that said, Sept. '23 set a new high-water mark for Pickup as nearly 6 in 10 MAUs used a service to receive one or more eGrocery orders. And, as you can see, the market segment of Pickup-only users is comprised of almost one-third of all eGrocery MAUs.
Pickup's dominant position, which has continued to grow as Brick Meets Click's monthly report highlights, is driven by two core value components. First is COST, i.e., Pickup is much less expensive than Delivery after accounting for all the explicit and incremental costs, e.g., fees + charges + tip. Second is CONVENIENCE, i.e., Pickup offers the customer more control and flexibility.
Pickup's dominance is even more impressive when recognizing that most of the financial incentives, e.g., save $50 on orders over $100, remain focused on Delivery - not Pickup.
Otherwise, as the Venn diagram illustrates, the online grocery market largely consists of three different and mostly distinct segments. And, this is across all retail formats, e.g., Supermarkets, Mass, Hard Discounters.
Now, we'll refresh a comparable view of how customers engage a retailer's service with a focus on U.S. regional grocers as part of Brick Meets Click eGrocery benchmarking initiative, thanks to the continued support of Mercatus Technologies Inc.
#egrocery #grocery #groceryretail #onlinegrocery #grocerydelivery #curbside
SVP of Marketing, Sezzle
2wGrocery just keeps growing - well done John Duncan