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Napa Valley visitors spent an average of $281 per day in the popular wine region last year, according to a new report. But the $281-a-day figure can be misleading. It includes day-trippers, who accounted for 62% of visitors in 2023, and people who stayed with a friend or relative. While day-trippers spent an average of $213 a day, hotel guests spent more than double that: $474. Moreover, wine lovers should expect to spend significantly more than those averages, which include tourists who did not go wine tasting.

This is how much it costs to visit Napa Valley

This is how much it costs to visit Napa Valley

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