Napa Valley visitors spent an average of $281 per day in the popular wine region last year, according to a new report. But the $281-a-day figure can be misleading. It includes day-trippers, who accounted for 62% of visitors in 2023, and people who stayed with a friend or relative. While day-trippers spent an average of $213 a day, hotel guests spent more than double that: $474. Moreover, wine lovers should expect to spend significantly more than those averages, which include tourists who did not go wine tasting.
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Great article about what and how our fellow Americans are doing on wine business: The Transformative Impact of Wine Tourism on the Growth of the Wine Business. Exploring how wine tourism drives economic growth, brand reputation, sustainability, and community engagement in the flourishing wine industry. https://lnkd.in/de_qDnyt #winetourism #enoturismo #wines
The Transformative Impact of Wine Tourism on the Growth of the Wine Business
sanfranciscodrinksguide.com
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DO YOUNG PEOPLE LOVE WINE? 🍷 "And then the young people are the most "curious" and interested in visiting wineries, which bodes well for the sector's future. Appearing, therefore, healthy is the numbers of Italian wine tourism, as shown by the data published in the "Report Enotourism and Direct-to-Consumer Sales 2024," produced by the technology company Divinea to support wine businesses and industry experts in seizing the opportunities related to direct sales and wine tourism through data analysis." 🍷 We live in an age of contradictions: on the one hand, young people's low interest in wine is worrying; on the other hand, market analyses tell us that young people are interested in wine rather than a mere drink. However, the data on young people is one of many interesting ones; wine tourism services are experiencing exciting increases everywhere in the country. Divinea Filippo Galanti Nomisma - Ricerca e consulenza per il business #winetourism #wineexperience #wineducation #wineconsumption #winetasting #winelearning #drinkitalian #winesales #directtoconsumer
Open weekends, young audiences and more and more experiences to come: the growth of wine tourism
winenews.it
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Trends in Culinary and Wine Travel They say the best way to know and experience a travel destination is through its food, and of course, drinks notwithstanding. In 2024, more travelers seem to agree that culinary experience is a priority and thus the surge in the number of travelers who seek extensive and breathtaking culinary and drinking experiences. Here are some trends attributed to food and wine tourism: AI- enhanced dining experiences: Travelers have largely embraced technology. Incorporating AI in food and wine experiences would be a plus. This can be through virtual sommeliers, personalizing their dining and drinking recommendations among others. Pro-local gastronomy: There is an interesting focus on the local touch of cuisine by tourists. It could be the local food and wine preservatives and preservation methods or local ingredients and seasonings. Orange and natural wine: Healthy living has inspired most tourists to partake tours to destinations offering natural wine. Orange wine is also trendy and wine enthusiasts and connoisseurs have drawn extensive interest in the same. Fusion cuisine: tourists seek a blend of modern touch of dining experiences with the traditional elements.
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Wines play a crucial role in enhancing the overall guest experience and adding value to a hotel's offerings in several ways: 💰Revenue Generation: Offering a diverse selection of wines can be a lucrative revenue stream for hotels, as guests are often willing to pay premium prices for quality wines. Wine sales, particularly by the bottle, can significantly boost a hotel's profitability. 🍽️ Enhanced Dining Experience: Just making more options for wines in the list would boost the dining experience. By offering a diverse selection of wines, hotels can cater to the tastes of their diverse clientele, ensuring there is something for everyone. 💯Brand Identity: A curated wine selection can contribute to a hotel's upscale image and brand identity, positioning it as a sophisticated and luxurious destination. It reflects attention to detail, quality, and a commitment to providing an exceptional guest experience. 🥳 Special Events and Celebrations: Wines are often associated with special events, celebrations, and milestones, such as weddings, anniversaries, and corporate gatherings. By having a well-stocked wine cellar and offering wine-related services, hotels can attract customers looking to celebrate in style. That would affect your revenue too! P.S: Wine is produced in various regions around the world, each with its own unique terroir, grape varieties, and winemaking traditions. By featuring wines from different countries and regions, hotels can appeal to international guests and showcase a global perspective on wine culture.
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International market specialist for the wine industry | Founder of E2G Boutique Wines Agency | I assist WINERIES and IMPORTERS in selling and positioning their wines, identifying opportunities for their markets.
Beach or mountains? More and more people are opting for a third option: WINE TOURISM 🍷 Today, almost in a summer mood☀️, I’m sharing some figures and the profile of the wine tourist in Spain, revealed by the latest ACEVIN report on this topic. 🌍 Spain currently has the largest vineyard area on the planet and boasts 37 certified wine routes spread across the country. Since 2014, the annual number of visitors to the wineries and museums of Spain’s Wine Routes has not fallen below 2 million. According to the study, in 2022 the 3 routes with the highest number of visitors were: 🥇1. Marco de Jerez: 333,781 visitors. 🥈2. Ribera del Duero: 281,918 visitors. 🥉3. Rioja Alta: 213,974 visitors. Domestic tourism remains predominant at 80%, but international tourism has increased by 5% compared to the previous year, reaching 20%. Among these international visitors, the most successful Spanish wine routes are: 🍇 Gran Canaria: 66.5% 🍇 Alicante: 41.5% 🍇 Penedès: 38.5% In my weekly newsletter, I share content like this but in more detail, so you stay informed about everything that interests you 🙂 You can subscribe here: https://lnkd.in/dEzEeKqq What type of wine tourist are you or which ones do you receive at your winery? Let me know your thoughts in the comments! #winetourism #winery #wineindustry
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UK Sees Surge in Wine Tourism WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales. The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years. WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism. Among the top activities attracting visitors include: 275 cellar doors and shops 260 guided tours and tastings 103 venues for hire 97 self-guided tours 92 places to stay and eat 38 picnic areas A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors. #WineGB #winetourism #vineyardvisits #wineryvisits #englishwineweek #winenews #tourismnews #EnglishWineWeek2024 #EnglishWine #Vineyards #wine #winelovers #tourism
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#WineNews: Economic Study Finds Napa Valley Tourism Rebounds Post-Pandemic More than 3.7 million people visited America’s premier wine region last year, according to a recent economic study, and those visitors are becoming younger and more diverse. That’s good news for Napa Valley wineries just four years after the pandemic shut down almost all visits and at a time when many worry that visiting Napa is becoming increasingly expensive and only attractive to older, wealthier consumers. But is it all good news? Read on: https://lnkd.in/ef4eByru #wine #winespectator #Napa #NapaValley #WineTourism
Has Travel to Napa Valley Rebounded?
winespectator.com
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Yes, the Douro is amazing - but Portugal's freshest, greenest, and most charming wine region is just north of Porto. The Vinho Verde region has become increasingly popular for wine tourism. Visitors can explore the picturesque vineyards, visit wineries for tastings, and enjoy the beautiful countryside. The region also offers historical sites, charming towns, and a variety of culinary experiences. The Vinho Verde region is a renowned wine-producing region in northwest Portugal. "Vinho Verde" translates to "green wine" in Portuguese, but it doesn't refer to the color of the wine. Instead, it signifies the youthful and fresh characteristics of the wines produced in this region. https://lnkd.in/dYpYQahW
Have you been to Portugal's Vinho Verde region? Here's what you are missing
azores-adventures.com
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Senior Executive Leader | Innovative Marketer | Brand Builder | Digital Marketing | Wine Tourism | Keynote UN Tourism Global Conference on Wine Tourism
UK Sees Surge in Wine Tourism WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales. The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years. WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism. Among the top activities attracting visitors include: 275 cellar doors and shops 260 guided tours and tastings 103 venues for hire 97 self-guided tours 92 places to stay and eat 38 picnic areas A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors. #WineGB #winetourism #vineyardvisits #wineryvisits #englishwineweek #winenews #tourismnews #EnglishWineWeek2024 #EnglishWine #Vineyards #wine #winelovers #tourism
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Discover the Beauty of South Africa with Our Private Transport and Tours: Your Personalized Adventure Awaits!
Why Tailor-made Wine Tours in Cape Town Are the Way to Go #tailormadewinetours #winetours #capetownwine #capetownwinetours #privatewinetours #capetownwinetasting #winetastingtours #capetownchauffeur Experience the Best: Why Tailor-Made Wine Tours in Cape Town Are the Perfect Choice! Introduction When it comes to wine tasting experiences, Cape Town is a paradise for enthusiasts. With stunning vineyards, scenic landscapes, and top wineries, this region attracts travelers seeking exceptional wine experiences. Choosing a tailor-made wine tour in Cape Town over guided tours offers a more personalized and enriching experience. Why Tailor-made Wine Tours in Cape Town Are the Way to Go Personalized Experience: A key benefit of a tailor-made wine tour is the flexibility to personalize every aspect of your experience. Customize your wine tour by selecting wineries, preferred wine types, and your own pace, avoiding a fixed itinerary. This customization ensures you get the most out of your wine tour and meets your needs. Discover Hidden Gems: Tailor-made wine tours let you explore lesser-known wineries and discover hidden gems off the typical tourist path. Expert local guides can suggest vineyards that are not commonly visited but offer unique wines and intimate tasting experiences. This allows you to delve deeper into the Cape Town wine culture and uncover hidden treasures that many tourists miss. Learn and Engage: Tailor-made wine […] The post Why Tailor-made Wine Tours in Cape Town Are the Way to Go appeared first on South Africa Travel - Tours and Private Transport. 𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗚𝗶𝘃𝗲 𝗶𝘁 𝗮 𝗹𝗶𝗸𝗲! #southafricatravel #capetowntravel #travelcapetown https://www.rfr.bz/lnptb8d
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