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Email marketing is a powerful way of reaching customers, but only when used in the right way. Add value at all times. Every day, your audience is bombarded with emails. Differentiate yourself by offering helpful information rather than selling your products. Personalization goes beyond naming. Split your audience and adjust your messaging to appeal to each group. This increases trust and engagement. Experian claims that personalized emails result in six times better transaction rates. Consider email marketing as a means of building relationships with your customers on a personal level. Start today. Review your email strategy with these tips and your subscribers will thank you. — Value this post? ♻️ Repost it to your network and follow Samuel Ollor for more. #EmailMarketing #MarketingTips #CustomerEngagement #Marketing #DigitalMarketing #ContentMarketing #SocialMediaMarketing #MarketingStrategy