Why Follow Up is Important in Sales......... As we know, sales come because of follow-up. A lot of people would buy from you after 2nd or 3rd follow up. Somestimes it's goes upto 7th or 8th follow up or even after 11th or 12 follow up. Ironically, a lot of people in sales even hesitate to call the second time, forget about messaging the third time. They are fearful about appearing as salesy or pushy. If you are confident about a product or service, go all in. Follow up until they buy or they block you.