Shane Wareing’s Post

Just when you thought the Presidents Club Launch couldn’t get any better, we have a surprise! Attendees will receive exclusive access to a complimentary bonus event worth £1500 + VAT. Full details dropping this Monday! Don’t miss out on this premium opportunity to further your business success—exclusively for our launch event guests. Watch this space for more info! #TogetherforBusiness #BusinessGrowth #BusinessNetworking

Ever wonder how to gain more recognition in the competitive events market of Chicago? Join ILEA Chicago and take advantage of our member features, where we spotlight you and your business, amplify your events, whip votes for awards, and celebrate your achievements. This exclusive exposure can set you apart in the industry, helping to build your reputation and credibility. Don’t miss out on the chance to have your story told and your brand celebrated. #eventprofessionals #eventmanagement #eventindustry #eventprofs #eventplanner #eventindustry 

An Axis of Good I've shared before that I'm really, really good at disappointing people. I'm kind of a professional at it, frankly. One of the many categories I practice this skill set is in the area of strategic relationships for C12. When you serve a community of over 4,400 Christian CEOs, Owners, Executives, high net worth individuals who employ nearly 1M people and steward >$100B and share a #gospel vision - a LOT of great organizations want to partner. So many are fantastic, whether in the service they provide or the cause they represent. My wife is introverted and likes to say relationships are like playing legos - and her lego piece is just..."small." She's not wrong. There are only so many relationships you can maintain as an organization with a level of engagement, fidelity, and effect. So we have this notorious protocol for what organizations we bring on as official "Business as a Ministry (BaaM) Resource Organizations," and then even fewer within that we invite into a "Strategic Alliance" of shared efforts. We host this biennial conference (#CURRENT25) which is the largest in person gathering of Christian peers for days of practitioner-delivered best practice case studies and powerful networking. A ton of brands then seek out sponsoring that event for obvious reasons. We turn down 6-figure checks from would-be sponsors because to preserve the purity, alignment, values and to contain the commercial noise of the event only those organizations we've already been working with in the macro programs are eligible to get to sponsor. It's counter-intuitive and doesn't make the most commercial sense on the event economics, but it also creates a very high engagement zone and brand experience. The exhibitors are thus not just pay-to-play brands, but friends, allies, partners in mission whom we vet, trust, work with and most often are subscribers of ourselves. So when I say "meet our great sponsors," they really are trusted allies and friends. Check out some of these great organizations @ https://lnkd.in/ghfuJT82 #C12 #BaaM

Why Exhibitors Deserve the Spotlight at Every Event Dear Event Enthusiasts, As a professional MC and event convener, I cringe when I see exhibitors being overlooked. Let’s fix that! Here’s why giving them attention should be non-negotiable: 1. Financial Backbone: Exhibitors often contribute to event sponsorship, keeping the event afloat. 2. Amplified Publicity: Their partnership helps boost the event’s visibility and reach. 3. Engagement: If they’re ignored, the audience won’t bother visiting their booths or exploring their offerings. To all my fellow MCs: If you think it’s “not your business,” think again! When you step on that stage, you’re not just a host—you’re the Director of Communication. From start to finish, it’s your job to engage everyone, including exhibitors! #MCPriscillaAnaemena #MasterOfCommunication #EventTips #CompereLife #ExhibitorSpotlight #MCPriscyvibes #EventSuccess

Business Awards! If you're a business that has been nominated for an award these last twelve months, it's not just about kudos or even saying you are better than another business, it's about being able to engage with your audience and your connections, it's about new connections wanting to reach out and find out what you stand for and the service excellence you have been highlighted for by your peers. Awards can be so much more than standing on the top of a rostrum should you win your category, they are a sure fire way to light up your your social media and engagement, especially if you post about it. Here at The Trusted Business Community Association we are about to recognise many member businesses for their achievements throughout 2024. On the 14th January we are holding our annual awards ceremony online. Members from around the world have the chance to use the fact they have been nominated as a way to market themselves as a go to and trusted business within their genre and increase their network of connections because of it! This is just one way The Association can help your business kick start 2025, there are many more opportunities of business support for those in membership as the year ahead unfolds. So if you're looking for a way to stand out from the competition, then please get in touch, I would love to hear from you with your plans for business growth. Let's make 2025 a year to remember and let's do it together as a community. It's the coming together that sets us all apart! #BusinessGrowth #Kudos #ClientEngagement #Awards #BadgeOfTrust

These are my favorite strategies for monetizing live events: #1: Tickets One of the most common ways to monetize an event is through selling tickets. That being said, depending on the overhead costs of the event, it can be hard to turn a profit with ticket sales. A few ways to combat this are to price tickets based on how much revenue you need to generate to break even & how many people you anticipate will purchase, and also doing a tiered ticketing strategy with GA & VIP options. #2: Sponsors Sponsors are a great way to generate extra revenue for an event. Sponsorships can be as simple as selling booth spots, or as elaborate as finding a sponsor to co-host the event with you. #3: Event Upsells One of my favorite strategies for monetizing an event is to incorporate upsells into the program. These can come in the form of products, services, memberships, software, and more. It’s important to ensure that the upsells in place align with what problems the attendees need solved.

We’re excited to announce that sponsorship and exhibit opportunities are now available for SIIA’s 2025 National Conference! As the year’s largest gathering of the self-insurance industry experts, innovators and thought leaders, it’s the ideal place for organizations to promote their products and services. Decision-makers from every niche of the self-insurance marketplace are in attendance and looking for solutions and partners. Sponsorships sell out quickly! Don’t miss this opportunity to get your brand in front of thousands of influential decision-makers. Check out available sponsorships here | https://ow.ly/UTwR50UPL6H The exhibit hall is the hub of innovation where organizations engage directly with potential clients and partners. If you’re considering exhibiting in 2024, we recommend signing up as soon as possible as each year we sell out. Don’t get stuck on the waiting list in hopes of a cancellation! Sign up for a booth here | https://ow.ly/e7n850UPL6G THIS is where the business of self-insurance gets done.

There’s a difference between attending a conference and being involved in a conference. When you’re really involved – as a sponsor with a role speaking on stage or doing a demo - that conference becomes a huge opportunity to expand your company’s brand and can introduce you to your customers of the future. So, what’s the best way to get involved? One of my favorites is to co-present with a client. Use your sponsorship position at the conference to give your client a chance to share the stage with you. Help them share the story of a great project you did together. Show them how proud you are of the business relationship you have and the work you’re continuing to do to build their company and brand. It’s a fantastic way to keep a great relationship going strong, and a wonderful way to introduce yourself to potential new clients. For even more great tips on how to get the most out of your conference and trade show relationships, check out our latest article in Fast Company. Shout out to my co-authors Nisha Anand Stephen Nalley Terry Mirza Frederik Bussler Syed Balkhi Maria A. 💥Jo Ann Herold, MBA Bruno Guicardi Misty Larkins Zain Jaffer Jacob Kupietzky Britton Bloch (she/her) Stephanie Harris Shannon Lee #merkle #dentsu #digitalbusinesstransformation #experiencedesign #servicedesign #generativeai #commercedesign https://lnkd.in/eYCb9963

What's stopping you from entering your event or your company for an award this season? You worked hard to produce a fantastic event. Now it’s time to get the recognition you deserve; you are ready to enter either the ACE Awards, which are more geared towards caterers, or the Gala Awards, which feature categories for all types of events and producers.   Winning an award, and even receiving a nomination, has myriad benefits: * Build team morale within your company and with your creative partners * A nomination and win are tantamount to a third-party endorsement * The write-ups can be repurposed for content for months to come * It looks great in all your promotional material But, for some reason, the deadline comes and goes and so does another year for your chance to win an award. Why? As someone who has written, and judged, many awards over the years, I've addressed some common questions and concerns you might have have about entering awards in this article published today in Catersource. https://lnkd.in/gZP8NZfQ #awards #benefitsofawards #eventprofs

💬 **Program / Awards Event Organizers** – I’ve got a big question for you: Should you charge for award entries? 🤔 Please leave your thoughts below 👇 - How might fees impact the **number** of submissions? 📉 - Would charging increase the **quality** of entries? 🏆 - Could an entry fee affect your event’s **reputation** or **accessibility**? 🏅 - What would be the **right price** to charge, if any? 💸 We want to hear from you! How do you think fees affect the success of awards? Drop your thoughts below 👇 #EventProfs #AwardEntries #EventManagement #EventIndustry #EventMarketing #Evessio