Shanty Mathew’s Post

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Brand Communications | Creative Direction | Content Strategy

IT IS BOT-VERTISING... When you count the number of characters in your communication instead of the character it is painting of your brand... You are optimizing your communication TO ENGAGE WITH AN ALGORITHM -- and not actual consumers. That isn't Advertising -- it's Bot-vertising! #WordCount #CharacterCount #ShortcutToIrrelevance #EndOfRant

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