ShareYaarNow’s Post

I threw a couple big events this past weekend, and am super hype that they all succeeded beyond expectation. One of them was planned in JANUARY and finally came to fruition 6 months later. My clients were very new to large scale events and it was a lot of handholding. For every event I produce, but especially for this one, - I get asked the same question: “How do we get people to show up?” The answer sucks. I know it sucks. It sucks eggs. But the answer is, of course: money. You just... MUST allocate a significant portion of your budget to high-impact marketing. Targeted social media. Engaging content. The dreaded influencer partnerships. Whatever gets your name in front of them THREE TIMES. The goal is to build anticipation and of course, FOMO. There’s a LOT going on. Every weekend. Every company/venue/empty space in Austin is doing something. If you’re going to rise above the noise - be UNIQUE. Be something that everyone else coming for your audience CAN’T be. For your big-ticket events, ROI hinges on creating an experience that makes attendees feel like they are at a standout event, which just happens to be at your venue, rather than merely attending something your venue is hosting. Primarily - you have to bring voice and theme. Carving out a unique identity for your event that has something, ANYTHING to do with your end goal. This involves detailed planning, creative brainstorming, and a clear vision. Your event should tell a story. And the story should be guided by ONE person. I don’t like “Yes and” for events. Just because you saw a cake pop wall at an event you loved, doesn’t mean it’s right for your event. You remember it because the environment of the event you were at was geared towards it - and it stood out. Be your own cake pop wall, y'all. Stand out. #EventPlanning #MarketingStrategy #ROI #BrandExperience #EventManagement

"Growing your brand ... isn’t it really just about engaging with the people you’re connected with in a meaningful way that is relevant to them and gives value? This is a slow process but can lead to followers/connections that end up giving you value. Giving value to your audience will build up some loyalty to you." From 'EVENT MARKETING GUIDE: Journey of an Event Marketer' Available on Amazon: https://a.co/d/gBU024h #eventmarketing #guide #eventplanning #eventmanagement #eventmarketer #digitalmarketing #internationalwomensday #eventprofs #relevant #marketingstrategy #MarketingInsights #ShareYaarNow

Events are no longer just events but are a way to engage an audience. Just like other channels of marketing. Event organizers are changing. They are no longer just organize events for others but also have other value-added services such as marketing. Or the other way around: marketing firms are now also organizing events for their clients. The big firms have, for example, audience engagement directors, experience design professionals and creative communications people. As an individual hosting your own events, how can you compete with them. How can you make your events better? You need to learn from the big firms. You may not have the same budgets and resources that they do but you need to do more with less. These are some of the things that all successful event organizers do well: 1) They know their audience better than anyone else; 2) They know how to create an experience that will change the way people think about their topic; and 3) They know how to communicate with their audience in a way that engages them at an emotional level. 4) They give value to their audience. What are you doing to up your level and compete in this environment? Link to full article in the comments. #events #transformation #eventorganizers #eventmarketing #marketingagencies #eventprofs #shareyaar #shareyaarnow

Successful event marketing starts with knowing how to reach your target audience. With over 2 billion active monthly users, Instagram provides a powerful platform to showcase your event and connect with potential attendees. In this round-up, we share actionable tips and key strategies for mastering event marketing on Instagram. Read the full blog here: https://lnkd.in/gcrMReBs #events #eventmarketing #eventplanning #eventmanagement #instagram #eventprofs

Excited to share our latest blog post! Learn how to leverage the power of social media to skyrocket your event registrations! Whether you're a seasoned event planner or new to the game, these expert tips will help you reach your target audience and drive attendance. Check it out now and take your events to the next level! #EventPlanning #SocialMediaMarketing #EventRegistrations #EventProfs https://lnkd.in/dcPSP5US

Unlock the Secrets to Event Marketing Success: 10 Game-Changing Tips Boost attendance, engage your audience, and turn your event into a smash hit with these proven strategies! Discover how: https://lnkd.in/g25yygiQ #8CountMarketing #LocalMarketing #LocalBusiness #EventMarketing

Want to make a big impact in your local community? Check out our latest blog post for 10 powerful offline marketing strategies that will help you leverage local events and connect with your audience in person. From sponsorships to pop-up shops, discover effective ways to boost your local presence! 🌟 Read more: https://lnkd.in/dRyHtmNB #LocalMarketing #SmallBusiness #OfflineMarketing #CommunityEngagement #SmallButMighty

Effective Event Marketing Tip Effective marketing is crucial for event success. You should make sure you use social media to create a buzz and engage your audience before, during, and after the event.

🚀 𝐃𝐫𝐢𝐯𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐀𝐭𝐭𝐞𝐧𝐝𝐚𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐄𝐯𝐞𝐧𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬! 🚀 Want to ensure your next corporate event is a standout success? Our latest blog has all the answers. 🌟 📖 Maximise Your Corporate Event’s Success with Event Listing Websites 📖 Event listing websites hold a big advantage for corporate events. Curious how they can elevate your event? Our blog covers: 📌Strategies for boosting visibility. 📌Tips for targeting the right audience. 📌Ways to enhance your professional image. 📌SEO benefits to increase discoverability. 📌Tools to streamline registration and ticketing. 📌Analytics to refine your approach. We also look into the best platforms and share actionable tips to make your listings work harder for you. Why should you read it? If you want to outshine the competition, engage the right audience, and create a seamless event experience, this blog is a treasure trove of insights. Don’t miss out on this opportunity to take your corporate events to the next level. Click the link below to dive into the details! 🔗 https://lnkd.in/eAbkpf_z #EventProfs #EventVisibility #CorporateEvents #EventListings #ProfessionalEvents