Shea H Murtaugh’s Post

What's the HM DL? Our Associate Director of Account Management/Planning, Elana Kreisel has the insight – The DL: We are officially in the political season. With knowledge and preparation, brands can effectively navigate the political landscape and keep their campaigns moving. Projections have political advertising spending roughly $10-$11 billion during the 2023-2024 election cycle. It keeps getting higher and higher each cycle. We are also seeing the cycle kick off earlier and earlier each year. While we see candidates spend a significant amount locally in the political windows, the issue groups are spending outside the time windows. At Hoffmann Murtaugh, we are not saying to stop advertising during a big political year (for example, next year in 2024 during a presidential election). It is important to remember three things when planning and placing during a high political season. First, be informed. Know the political window and competitive nature of the races in your local markets. Second, be early. Placing your advertising sooner rather than later allows more access to more inventory upfront versus waiting until the last minute, risking the possibility of paying high premiums or seeing no inventory available. Lastly, be flexible. You might have to shift your campaign a few weeks or move from linear TV to streaming TV. Being open and willing to adapt to this fast-moving environment is best. Sign up for our HM DL weekly newsletter by visiting our website at https://bit.ly/3ucphKB. #politicaladvertising #mediapost #tvadvertising