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What's the HM DL? Our Associate Director of Account Management/Planning, Elana Kreisel has the info – The DL: Measurement platforms DoubleVerify (DV) and Integral Ad Science have each expanded their YouTube brand safety and measurement capabilities to YouTube Shorts. This will allow advertisers to get third-party verification that campaigns are reaching targeted audiences within safe content. Marketers use Shorts to connect with their audience via interactive mobile-first creative, which extends the impact of their YouTube campaigns. DV employs manual reviews and proprietary AI-driven tools to classify Shorts across all industry-standard GARM brand safety categories accurately. Advertisers can access this and leverage the same level of insights across different platforms to inform media planning and buying decisions. Sign up for our HM DL weekly newsletter by visiting our website at https://bit.ly/3ucphKB. #measurement #advertising #youtubeshorts
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10moThanks for sharing the update, Elana! Exciting news for advertisers targeting specific audiences on YouTube Shorts. #brand safety #marketing