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Having a successful cold outbound system is like building a bridge. If one piece of the bridge is broken, Then you will not see results with cold email. If cold email has not worked for you in the past, it is because one step out of these 4 were broken. Cold email only works if all 4 pieces of the bridge are in tact, as each step communicates with the next. If your email infrastructure is not setup properly… Your emails will land in the spam inbox If your leads are not verified… Email bounces & domains get blacklisted If you are sending poorly written emails… People don't respond & mark your emails as spam If you do not respond back to emails in a timely manner… Leads become uninterested & don't book Sending low volume of emails... You get lost in the noise of the market & won't be exposed to enough people ready to buy your service. That's a lot of steps, I know… So, let's walk you through the first step of the infrastructure to ensure your success: 1) Deliverability Let's take a look at what typical businesses does: Most businesses try to scale vertically They set up one domain and send thousands of emails through one inbox (if their providor even allows them) And the result: They land in the spam Inbox This is because email providers are not dumb. They know when sending volume is not human, so they set up perimeters on how many emails you can send per inbox, and if these guidelines are not followed, They will block your domains & inboxes and even put everyone in your company on a blacklist you so that no one can ever send emails from that address again. The proper way to set up a cold email infrastructure is to scale horizontally Making multiple domains and inboxes per domain, to spread deliverability evenly across every inbox. This makes the sending volume look human to the email providers and prevents you from going to spam. We will set up DMARC, DKIM, SPF records on top of warming up your domains to further ensure that your emails never see the inside of the spam folder. Not only that, but to prevent your emails to be marked by spam, we will include spintax to your emails so every email we send is entirely unique. And example of this in action would be: {Good morning {{first_name}}{|Hi|Hello|Hey} {first_name}| Which will output: Good morning Sam Hi Sam Hello Sam Hey Sam CTA: {{Open to discussing over the phone?|Care to learning more?|Mind if I send over a quick video on how our process works?} Which will output: Open to discussing over the phone? Care to learning more? Mind if I send over a quick video on how our process works? There can be infinite variations of outputs We do this across all of our email copy This allows us to be seen as human in the eyes of Microsoft/Google and land in the primary inbox. If you want us to implement this system into your business book a call with us below: www.sheath.pro #coldemail #coldemailmarketing #emailmarketing

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How to Achieve Maximum Cold Email Delivery Rates (and Avoid the Spam Folder 📨) Here’s the step-by-step system I use to ensure cold emails land in inboxes—without getting blocked or flagged. Step 1: Warm Up Your Domain - Use tools like Mailwarm or Instantly.ai to gradually build trust with your sending domain.  - Start by sending low-volume emails to friendly contacts and increase over 2-3 weeks.  - Avoid using newly purchased domains—stick with one that’s been active for at least 3 months. Step 2: Authenticate Your Domain (SPF, DKIM, DMARC) - Ensure your emails are properly authenticated by setting up:   - SPF: Authorizes specific servers to send on behalf of your domain.   - DKIM: Ensures the email content hasn’t been tampered with.   - DMARC: Prevents unauthorized email spoofing attacks.  - Use tools like MXToolbox to check if these are set correctly. Step 3: Keep Your Email Copy Clean & Relevant - Avoid spammy words (e.g., “limited time,” “guaranteed,” or excessive capitalization).  - Personalize every email: Use dynamic fields for names, company references, or shared interests.  - Keep your copy concise and focused, the goal is to spark a conversation, not pitch everything at once. Step 4: Clean Your Email List Regularly  - Use tools like ZeroBounce or NeverBounce to remove invalid or dormant addresses.  - A clean list prevents bounces and protects your domain reputation. Step 5: Automate Follow-ups Carefully  - Space follow-ups 3-5 days apart to avoid overwhelming your recipients.  - Use tools like Lemlist, Mailshake, or Instantly.ai to personalize follow-ups at scale.  - Stop after 2-3 follow-ups if there’s no response—don’t burn leads. Step 6: Monitor and Adjust Campaigns in Real Time  - Track key metrics:   - Open rate (below 15%? Your subject line or deliverability needs work).   - Reply rate (above 10% is a good benchmark for a strong message).  - Monitor deliverability with tools like Gmass or Woodpecker to ensure emails aren’t going to spam. The key to high delivery rates? Consistent, high-quality emails that respect recipients’ time. Want to put this system into practice and book more meetings? DM me "EMAIL", and I’ll walk you through the setup. --- 👋 Hi, I’m Zahir.  Follow me for more tips on optimizing your cold outreach and improving your email campaigns. Generate more client with more systems. Pay only when you get clients -- https://lnkd.in/ghKVVVe5

5 tricks to land your email in inbox Thousands of emails enter our mail section. Some are promotional, informative, and from connections. We often find that an email we were waiting for has entered the spam section instead of the inbox. The time ran out and we failed to do the necessary actions on time. Go through this article to find exclusive tips that help land your emails in the primary section instead of spam; the last one is a bonus. 5 tricks to solve the email landing issue galloping spam folders We try to have professional connections and send important documents via email. Indeed you may find some steps to relieve your stress for email destinations. Concisely connect with your reader with the proper name and address without using tempting words like free, urgent or free spins. An email gets red flags if it has multiple images, links to land on third-party websites and HTML. Try to use simple and sober language to connect with your recipient. Tools counting bounce rates, click-through rates and email opening rates help to connect with those recipients who want to receive more messages from you. You may also use Sender Policy Framework and DomainKeys Identified Mail. These verify your authenticity and offer positive assurance to your recipients. Obey the local anti spam rules. This way you will extend your work with a solid foundation. As you were waiting for this bonus tip. All the above steps can be available at your fingertips using Email Warm-up tools. How email warmup tools help email senders? Email warmup tools are like your food served on the table without effort. They calculate your email volume, manage your readers behavioral pattern, collect relevant information, assure your receiver about authentic sources and avoid spamming. Just enter your email id and necessary credentials to get started. Conclusion Following the above tricks and using Email Warm-up tools you can just relax about the safe landing of your emails in the inbox refraining the spam section. The best part is it's free so try it once.

Catch-All Email vs Valid Email: what's the difference? Here's a SIMPLE explanation 👇 1°) Catch-All Email: - email address that may or may not exist - emails sent to such addresses can potentially fallback to a generic inbox (thus "catch-all", all emails end up in the same inbox --> you can see it as a safety net) - many catch-all email addresses will still bounce if it doesn't exist 2°) Valid Email: - an email that has been confirmed to exist (different methods possible to do that) - using only valid emails protect your email deliverability - as seen above, a "valid" email can also be "catch-all" since those 2 properties are distinct. However, many catch-all emails never get validated since it's very hard to do, so you end up never knowing which emails are valid/invalid 3°) Key points for your cold outreach: - "Classic" email verification tools (Zerobounce, Neverbounce etc.) are not able to validate catch-all emails --> which is why they are usually in a separate category called "risky", "catch-all" etc. - Findymail is one of the few tools able to validate catch-all email addresses meaning it can classify them between "valid" and "invalid" - You should only send to catch-all emails that have been validated to protect your deliverability, otherwise you might be sending to invalid emails. About 30% of businesses use catch-all emails, so don't sleep on them! Like the rest, it's just a matter of validating them - they're just slightly harder to validate than other emails. Using Findymail makes it very easy since it can validate them in real time. 🤫 Another benefit is that since people do NOT know all of that, businesses with catch-all emails are much LESS solicited through cold emails meaning if YOU solicit them, it's much easier to stand out 😉 ---- Do you FINALLY understand the difference or I did a bad job? Activate the bell for more content like this 🔔 PS: 🚀 Tim Yakubson is it clear enough? 😅

🚨 6 Common Cold Email Mistakes (and How to Avoid Them) Cold emails are like knocking on someone’s digital door. When done right, they can open exciting opportunities. When done wrong, they’re ignored, or worse, marked as spam. The truth is, most cold emails fail not because the strategy is flawed, but because of basic avoidable mistakes. Now, imagine this: Your perfectly crafted email lands in someone’s inbox, but instead of sparking curiosity or interest, it’s deleted within seconds, or doesn’t even make it past the spam filter. Frustrating, right? That’s why I’m sharing the 6 most common cold email mistakes I’ve seen and how to fix them. Whether you’re just starting or refining your outreach, avoiding these pitfalls can make all the difference for you. 1️⃣ Mistake: Not Personalizing the Email 🚫 Problem: Generic messages feel like spam. ✅ Fix: Reference something specific about the recipient (e.g., their recent post, company milestone). 2️⃣ Mistake: Overselling in the First Email 🚫 Problem: Coming on too strong can scare people off. ✅ Fix: Focus on starting a conversation, not closing a deal. 3️⃣ Mistake: Weak Subject Line 🚫 Problem: If your subject doesn’t grab attention, your email won’t get opened. ✅ Fix: Keep it short, benefit-driven, and let it awaken your prospects curiousity. 4️⃣ Mistake: Failing to Clean Your Email List 🚫 Problem: Sending to invalid or inactive addresses damages your sender/domain reputation. ✅ Fix: Regularly clean your list with EmailBouncer to remove bounced emails, SPAM TRAPS and disengaged recipients. 5️⃣ Mistake: Ignoring Email Deliverability 🚫 Problem: If your email doesn’t land in the inbox, nothing else matters. ✅ Fix: Authenticate your domain (SPF, DKIM, DMARC) and monitor your sending practices. 6️⃣ Mistake: Skipping Follow-Ups 🚫 Problem: Many people miss the first email. ✅ Fix: Send 2–3 polite follow-ups, each adding value or a new perspective. 💡 Pro Tip: Always remember that every cold email should answer this question: “Why should they care?” Which of these mistakes have you encountered? Let’s discuss in the comments! I'm Martin U., and i talk about Cold Email,Email Deliverability & Email Security. If you've found this content valuable, kindly 🔂 repost and follow me for more 🤝

Ever sent an important email, only to find out it’s buried in the spam folder? It’s not just frustrating. It’s costing you money, leads, and credibility. Here’s the reality: Your email isn’t broken. Your audience wants to hear from you. But email providers don’t trust you. That’s the problem. Why is this happening? ➡️ Your Sender Reputation is Sinking. Every time you send to an outdated or unengaged list, your reputation takes a hit. Providers start treating you like a spammer. ➡️ Your Domain Isn’t Warmed Up. If you’re sending hundreds or thousands of emails without building trust with email providers, you’re basically screaming for attention— and they’re ignoring you. ➡️ Lack of Authentication. Without proper SPF, DKIM, and DMARC setup, email providers think: “Can we really trust this sender?” The answer? No. ➡️ Your Content is Triggering Spam Filters. Too many links. Spammy words like “FREE” or “BUY NOW.” Emails that don’t align with best practices get flagged before they’re even read. So, what’s the solution? It’s not about sending more emails. It’s about sending smarter emails. Here’s what you need to do: 🔹 Clean Up Your Email List. Remove inactive subscribers. Stop sending to unengaged contacts. A clean list = higher deliverability. 🔹 Warm Up Your Domain. Don’t go from sending 10 emails to 10,000 overnight. Start small and increase gradually. This builds trust with providers, so they know you’re not spamming. 🔹 Authenticate Your Emails. Implement SPF, DKIM, and DMARC. These aren’t just technical buzzwords. They prove your emails are legitimate and help them land in inboxes, not spam folders. 🔹 Stop Using Spammy Words. The content you send matters. Too many spam-trigger words, or links in your emails? Your email gets flagged. Write like a human, and you’ll land where you belong—in the inbox. What happens when you fix these? -Your open rates skyrocket. -Your emails land in the inbox, not the spam folder. -You see real engagement and conversions. And the best part? You stop wasting money on emails no one reads. The truth is… Email deliverability isn’t just a technical issue. It’s about building trust. If you’re ignoring this, you’re letting money slip away. Don’t let your hard work fall flat. If your emails are missing the mark— and they’re not landing in your audience’s inbox— it’s time to fix that. P.S. Let’s make sure your emails get the attention they deserve. Message me to find out how we can improve your email deliverability today. #EmailDeliverability #EmailMarketing #LeadGeneration #CustomerEngagement #SPF #DKIM #DMARC #MarketingAutomation #BusinessGrowth #EmailStrategy #SalesFunnels #SpamPrevention #DigitalMarketing #CustomerRetention #ConversionOptimization #EmailCampaigns #InboxSuccess

Everyone in cold email outreach say you need : 10+ domains & 20+ inboxes to stay out of spam. But almost nobody shows you exactly how. So I will. Here’s a step-by-step guide on how anybody can setup a cold email infrastructure with 0 experience. Send 30,000+ emails a month + stay out of spam. Let’s say your company is an oil company in Texas, called Lone Star Gas & Oil. 1️⃣ Step 1 : Choose 10 Different Domains. Let’s say your main domain is @lonestargasoil.com. We want to choose domains like 📍 [findlonestargasnoil.com] 📍 [lonestaroil.com] 📍 [trylonestargasnoil.com] 📍 [getlonestaroil.co] 📍 [visitlonestargas.pro] .coms appear more official, but can be more expensive. Mix and match with others if the price is too high. 2️⃣ Step 2 : Pick A Domain Registrar. Time to buy the domains you chose. You can buy from any registrar : 📍 GoDaddy 📍 Squarespace 📍 NameCheap 📍 IONOS 📍 Porkbun - ⭐️ our choice! We personally use Porkbun thanks to the low prices. But we mix and match as well. 3️⃣ Step 3 : Move Domains To Private SMTP Servers. SMTP servers are like the UPS or Fedex of emails. They make sure your emails arrive where they need to go. Some SMTP Options : 📍 Outlook 📍 GSuite 📍 Inframail - ⭐️ our choice! 📍 Mailreef - ⭐️ our choice! We use Inframail & Mailreef, because of price & DNS. SPF, DKIM, DMARC : super annoying to setup manually. Services like Inframail & Mailreef will do that for you. 4️⃣ Step 4 : Setup 2~3 Inboxes for Each Domain. Set up 2~3 inboxes with your SDR's names. For example, it would be something like 📍 john@lsgasnoil.com 📍 jane@lsgasnoil.com 5️⃣ Step 5 : Forward All Responses To Master Inbox. Imagine digging through 30 inboxes every morning looking for any interested responses. Sounds terrible. That’s why you want to forward all responses to your master inbox, which shows you the response from all inboxes nicely in one place. 6️⃣ Step 6 : Hook Up All Inboxes To Your Sequencer. Almost ready to start sending some emails! 📍 Smartlead 📍 Instantly.ai Are the dynamic duo of sequencers. Each have their pros and cons. Instantly is more beginner friendly with their UI/UX. Smartlead allows for serious customization. So we use both! Inframail & Mailreef has an export button that fetches information for all your inboxes. Download the CSV, and upload to sequencer. 7️⃣ Final Step : Warm Up Inboxes. Your sequencers (Smartlead, Instantly) has warmup functions built in for you. Essentially, you start off by sending a couple of emails to blend in with regular users before you start ramping up your outreach. Finally done! 🎉🎉 You're ready to launch your first campaign. 👇👇 Now … you will still run into deliverability issues because it’s not a one and done thing. You can spend countless hours debugging yourself, Or we can help you setup this infrastructure in 48 hours. If you’d like us to do the heavy lifting, book a call with us. https://lnkd.in/eQ9K_HbF

6 steps to revive a dead email list... while segmenting & cleaning your list at the same time. If you already have an email list but haven't emailed them for a couple of months, Follow this 6-step process to revive those "seemingly" dead leads: STEP 1: Create a new lead magnet. It should contain something your readers will want to know about but can't find elsewhere. STEP 2: Create a new email list with 2 or more welcome emails. STEP 3: Set up a landing page (where they'll opt in to get the lead magnet). STEP 4: Send a "we're breaking up" email to the list asking if they're still interested in {insert "interest" here}. The interest would depend on what they signed up for when they joined your list. You want to build a theme around this email using teasers from your lead magnet. Then use the lead magnet to incentivize them to join your new email list. Ask them to "click the link" in the email to access the lead magnet. Otherwise, you'll be deleting their details in the next 7 days. Bonus tip: since this is your first email to them in a long while... Start by reminding them what they signed up for & when. Then mention the option to unsubscribe. Otherwise, some who have forgotten might mark your email as spam, and that'll hurt you in many ways. Also, when you send this email, expect to see some unsubscribes. That's normal. STEP 5: Send 2 more follow-up emails (on days 4 & 7). Make the subject lines catchy & curiosity-driven to get their attention. Remind them that you're about to delete their records. And ask them to join your new email list if they want to get the lead magnet. For those who have already joined the new email list... Just add a PS in your follow-up emails telling them to ignore the email if they've done so. STEP 6: On day 7, send a "final warning" email to this list... Wait till the next day (day 8)... Then segment the dead email list by filtering for those who clicked any of the links in the 3 emails you sent. For the inactive subscribers—those who didn't click any of the links and still refused to unsubscribe 🤷♂️ (something's wrong with them)... Yank them off your list! No sense in wasting resources on such people. Plus, it will improve your delivered/open rates & decrease future unsubscribes & spam figures. By the way, some subscribers might have changed their email addresses while you were on "self-imposed exile" (weren't you??? 😅). So this 6-step strategy will also allow them to update their email records so you don't keep sending emails to inactive email addresses. If you found this helpful, feel free to implement it. P.S. For a couple of reasons, some might have clicked the links but didn't join the new email list. Send 2-3 follow-up emails encouraging them to do so. But don't delete them. By clicking the links, they've shown they're still interested in hearing from you. 🔔 Follow me for tips on #copywriting #emailmarketing & #emaillistbuilding

Avoid these 3 cold email “shortcuts” if you care about your deliverability: BACKGROUND Most people who are new to cold email have no patience. They want to sign up for a cold email sending tool like Emailchaser, and start blasting emails on day one. The problem with this mindset is that it causes people to take “shortcuts” that result in their emails going to spam. Below are three “shortcuts” that you need to avoid when sending cold emails: 1. Setting up email accounts through resellers A reseller is a certified partner authorized by Google or Microsoft to re-sell, implement, and support their solutions. You can buy email accounts through resellers. Resellers are less expensive and faster, since they handle the setup for you. The problem with using resellers is that they often sell to people that send a high volume of spam email. This means that when Google or Microsoft inevitably blacklists a reseller, all of the domains and email accounts on their plan/tier are affected. If you use resellers, then your entire cold email infrastructure could be taken down overnight. 2. Using warm up tools Most people falsely believe that email warm up tools improve deliverability. They think that they can skip the important parts of cold email (lead list relevancy, copy, infrastructure etc) and send a high volume of low quality emails if they simply use a warm up tool. The main motivation for this thought-process is that it’s difficult and time consuming to learn how to do cold email correctly. People don’t want to spend the time learning cold email, and instead want to believe that there is a “shortcut” (warm up tool) that allows them to bypass the learning curve. Doctors and lawyers spend many years training before they become qualified. Why do people think that they can run a successful cold email campaign with zero knowledge? Email warm up is not the silver bullet that some companies claim it to be. Check out my other LinkedIn post about the dangers of warm up tools - https://lnkd.in/em38edZh 3. Using cheap email providers (like Zoho) Google Workspace (Gmail) and Microsoft 365 (Outlook) have the best deliverability since their email server IP addresses are the most trusted globally. Cheaper ESPs (like Zoho) have terrible deliverability, since spammers always use cheap options. As a result, Gmail and Outlook are more likely to place your cold emails in spam if you send them from a less trusted email server (like Zoho). TAKEAWAY There are no shortcuts in cold email. If you want to have great deliverability long term, then you need to do the basics right. P.s. If you want to see my full cold email deliverability checklist, then comment NO SHORTCUTS and I’ll send it to you.