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Having a successful cold outbound system is like building a bridge. If one piece of the bridge is broken, Then you will not see results with cold email If cold email has not worked for you in the past, it is because one step out of these 4 were broken. Cold email only works if all 4 pieces of the bridge are in tact, as each step communicates with the next. If your email infrastructure not setup properly… Your emails will land in the spam inbox If your leads are not verified… Email bounces & domains get blacklisted If you are sending poorly written emails… People don't respond & mark your emails as spam If you do not respond back to emails in a timely manner… Leads become uninterested & don't book Sending low volume of emails... You get lost in the noise of the market & won't be exposed to enough people ready to buy your service. That's a lot of steps, I know… So, let's walk you through the first step of the infrastructure to ensure your success: 1) Deliverability Let's take a look at what typical businesses does: Most businesses try to scale vertically They set up one domain and send thousands of emails through one inbox (if their providor even allows them) And the result: They land in the spam Inbox This is because email providers are not dumb. They know when sending volume is not human, so they set up perimeters on how many emails you can send per inbox, and if these guidelines are not followed, They will block your domains & inboxes and even put everyone in your company on a blacklist you so that no one can never send emails from that address again. The proper way to set up a cold email infrastructure is to scale horizontally Making multiple domains and inboxes per domain, to spread deliverability evenly across every inbox. This makes the sending volume look human to the email providers and prevents you from going to spam. We will set up DMARC, DKIM, SPF records on top of warming up your domains to further ensure that your emails never see the inside of the spam folder. Not only that, but to prevent your emails to be marked by spam, we will include spintax to your emails so every email we send is entirely unique. And example of this in action would be: {Good morning {{first_name}}{|Hi|Hello|Hey} {first_name}| Which will output: Good morning Sam Hi Sam Hello Sam Hey Sam CTA: {{Open to discussing over the phone?|Care to learning more?|Mind if I send over a quick video on how our process works?} Which will output: Open to discussing over the phone? Care to learning more? Mind if I send over a quick video on how our process works? There can be infinite variations of outputs We do this across all of our email copy This allows us to be seen as human in the eyes of Microsoft/Google and land in the primary inbox.

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