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New Features of Facebook In 2023, Facebook has made some changes to dynamic ads to make them even more effective. Businesses can now create dynamic ads that showcase multiple products, allowing them to upsell and cross-sell to users. According to Facebook Reels in Groups let you express your voice in your communities through creative and immersive videos. Meta also released a guide to help brands adjust their advertising strategies in response to Apple’s App Tracking Transparency (ATT) update. The update allows iOS users to opt out of data tracking across 3rd-party applications. Users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, you can only use Creator Studio for Instagram if your Instagram account is connected to a Facebook business page. Source: https://lnkd.in/deHrM4UN

Ad Placement Matters! 📈✨ Where your ads appear on Meta platforms can make or break your campaign. Consider: Feeds: High visibility but intense competition. Stories and Reels: Engaging vertical formats. In-Stream Ads: Within videos and Reels. Search Results: Relevant placement matters. Messages: Key for Messenger Sponsored Messages. Apps and Sites: Extend beyond Meta apps. Remember to test and analyze results! 🚀🔍 #svype #AdPlacement #DigitalMarketing #MetaAds #AdvertisingStrategy #SocialMediaMarketing #MarketingTips #CampaignSuccess #AdOptimization #MarketingInsights #EngagementBoost

Here is all you need to know about TikTok's new 'Creator Search Insights' feature!! TikTok is introducing a new analytics feature called "Creator Search Insights" aiming to offer creators insights into user search behaviour within the app. This information will enable them to tailor their content strategy to align with user interests. TikTok's Search Insights will empower creators to explore popular search terms relevant to their content, alongside trending content across the app. What's more, creators can filter results by broad topics such as "Sports," "Science,' etc., facilitating the discovery of specific data insights! It's not available for everyone just yet, but for those who can access, search for "Creator Search Insights' in TikTok's search bar. It will also soon be accessible in "Creator Tools" via your settings. #tiktok #tiktokmarketing #tiktokstrategy

What’s new in Facebook? Facebook is finally rolling out an updated video player that integrates Reels, longer videos, and live content into one immersive, fullscreen experience. 🚀 Available first on iOS and Android in the US and Canada, with global availability soon. What you can look forward to: 📹 Fullscreen video portrait: When you open a video in the Facebook app, it opens in fullscreen, vertical format. 🎥 Fullscreen video landscape: For horizontal videos, there's a new option to switch to landscape view. 🎦 Video recommendations: Improved video recommendations tailored to your interests, from quick beauty tutorials to detailed DIY projects. 😃 User friendly controls: Enjoy new user-friendly controls that let you navigate videos easily—rewind by ten seconds, pause, or skip forward. 💪🏼 Relevant video suggestions: More relevant video suggestions will appear in your Feed and Video Tab. Need some help with your social media marketing? DM us for a free consultation! . . . . #googletrend #facebookhacks #virtualassistant #businessmarketing #biztips #digitalmarketingstrategy #growthhacking #socialmediastrategist #businesstobusiness #digitalmarketingsolutions #digitalmarketingservices #businessgrowthstrategy #womaninbusiness #goaldigger #bossbabes #sheboss #startabusiness #beyourownboss #socialmediamarketing #marketingtips #searchengineoptimization #marketingsolutions #digitalmarketingtraining #marketingstrategist #growyourbusiness

How to launch ad creatives on different platforms and what sizes to use in 2024? 📱 Well-crafted ad creatives are key to grabbing attention and boosting conversions. To successfully promote a mobile app, ad creatives should be eye-catching, engaging, and compliant with the technical requirements of major platforms like Google Ads, Meta, TikTok, Snapchat, and others. In our new article, we dive into the essential parameters for creating ad creatives. Read more here: https://lnkd.in/eBiB--mN #Acquisition_Mobi #AdCreatives #mobilemarketing #MediaBuying #creatives #blogs

Stay attuned to industry shifts! ✖️ X plans to revamp its Explore page with Grok-generated topic summaries and enhanced exposure for Spaces, aiming for engagement 📷 Instagram is experimenting with "Blend," a feature merging Reels shared with friends, aiming to enhance private content sharing experiences ✅ Meta introduces a fullscreen, vertically oriented video player, emphasising TikTok-like format, with improved controls and personalised recommendations to enhance user experience 🎶 TikTok's new dedicated photo app, possibly named "TikTok Notes," could rival Instagram's features amid experimentation Follow us for additional insights #brightonbusiness #sussexbusiness #brightonandhove #sussex #marketing101 #socialmediaupdates #socialchanges

There are so many advertising options on TikTok and Snapchat 😮 Will you choose Collection Ads, Topview Ads, Branded Hashtag Challenge Ads or Story Ads? 😵 Discover the differences and find out which format is best for your campaign in this insightful video by our very own Jay Bugeja 🤗 Then head over to our blog page to find more great tips for app marketing https://lnkd.in/d3d4AFvA #MobileMarketing #DigitalMarketing #WednesdayWisdom #Tiktok #Snapchat

𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗶𝘀 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝘂𝗻𝘀𝗸𝗶𝗽𝗽𝗮𝗯𝗹𝗲 𝗮𝗱𝘀! 🚨 Starting soon, you might encounter ad breaks with countdown timers on Instagram, similar to YouTube. This change aims to enhance value for advertisers but has sparked mixed reactions. Some users are unhappy and even threaten to leave the app. What do you think about these unskippable ads? Will they impact your Instagram experience? #meta #instagram #unskippableads #youtube

Unlock the power of Reddit Mobile Ads with #Appran!🌟 Reach millions of engaged users on both #Android & #iOS, drive #appinstalls, and boost #userengagement. Our targeted ad solutions help you connect with the right audience and achieve your marketing goals. 🚀 - - #RedditAds #AppMarketing #UserAcquisition

Hey 😊, are you interested in knowing about 'Collection Ads'? 📢 Collection Ads are a mobile-exclusive ad format on Facebook. They feature a prominent cover image or video at the top, followed by three or more smaller images arranged below. From user's perspective: 💡 One of the primary ways in which people discover new products and offerings is through mobile video. But when they're ready to browse more or make a purchase, they expect a clean and fast-loading mobile experience. Collection Ads is the solution. When users interact with a Collection Ad, they are taken to an “Instant Experience,” which is a full-screen, mobile-optimized experience within the Facebook app 😀 Use cases: 👇 1. You can showcase multiple products and services in a single Ad. 2. This immersive format keeps users within the Facebook app, reducing load times and improving the user experience. 3. This interactive shopping experience tempts users to scroll, click the product of interest and can lead to higher engagement rates, increasing the likelihood of conversions. Try for once as a user. You will love it 😍 #facebookads #metaads #digitalmarketing #paidsocialmedia