SHEIN Technology LLC’s Post

Thanks for sharing this, Dennis Hong! High teens in market share?! I think their ability to identify fashion trends is their strength! In fashion, trends matters. The faster you can move to identify and produce those trendy outfits, you win! So kudos to SHEIN for the success and grabbing the market shares! (Check out the picture in the comments to see how much styles Shein has launched as compared to their peers!)

Shein: Mastering Global Expansion In the shifting retail landscape, Shein is leading the way. This Chinese fast-fashion mogul is dominating global markets and providing a blueprint for aspiring international brands. So, what's their strategy? Shein combines agile supply chain management, sharp market sensing, and deep demographic understanding. They outpace traditional rivals by launching new products within days, not months. Their adept use of social media for marketing puts them in the global spotlight. Key to Shein's success is its commitment to understanding and customizing for local markets. This goes beyond translation - it's about curating user experience and products to resonate across regions culturally. Shein's journey has vital lessons for brands looking to scale globally. Speed, digital savvy, and cultural adaptation are essential. A robust supply chain and profound market insight can set you apart internationally. For businesses eyeing global presence, Shein's playbook is a must-see. Their flexible operations and tailored marketing strategies are not just intelligent; they are survival essentials in the worldwide market. #GlobalExpansion #Shein #SupplyChainManagement #MarketAdaptation

Think twice before considering your options

People queued for hours to buy at a Shein popup in Liverpool. I have two thoughts about this. First, the same people celebrating Earth Day bought from Shein the next day. We talk a lot about sustainability, but we want others to act. Given the chance to pay less, we quickly forget about it. Second, in the industry, we talk about the impact of direct-from-China retail, their marketing spend, and their assumed unprofitability, but we often forget the consumer. The consumer loves Shein, and now Temu too, as well as AliExpress and whoever will come next. To quote Margin Call, they are selling to willing buyers at the current fair market price. 

Shein, the Chinese fast-fashion giant, has undeniably carved a unique niche in the global apparel market. With its meteoric rise to prominence, characterized by ultra-low prices, rapid product turnover, and a seemingly endless stream of new styles, the company has captured the imagination of millions of consumers worldwide. However, beneath the glitzy facade of affordable fashion lies a complex business model that raises questions about sustainability, labor practices, and the company’s overall impact on the industry. A Blue Ocean Strategy? At first glance, Shein appears to have executed a textbook Blue Ocean Strategy. By creating a new market space, distinct from traditional fast-fashion competitors like Zara and H&M, the company has managed to capture a massive customer base. Its emphasis on low prices, coupled with rapid product iterations and a data-driven approach to inventory management, has disrupted the established norms of the industry.

Your favorite thing about Starbucks might be their rich brews but for me, it’s the evolution of their logo. Here’s a glimpse into how Starbucks redesigned their logo over the years: 📍 1971: The birth of the Siren The original logo featured a twin-tailed mermaid, inspired by the sea, reflecting the adventure and allure of the brand's maritime roots. 📍 1987: A fresh start As Starbucks expanded, it introduced a green color scheme symbolizing growth, and the siren became more modest, aligning with the brand’s evolving identity. 📍 1992: A closer look The siren took center stage, literally. The redesign zoomed in on her face, making the logo more iconic and immediately recognizable. 📍 2011: The power of simplicity For their 40th anniversary, Starbucks made a bold move - removing their name from the logo entirely. The siren alone became the face of the brand, a testament to Starbucks' global recognition. The decision to drop their name from the logo was a gutsy move that sparked mixed reactions, but I admired it. Here’s why: 📌 Simplicity is powerful:  The shift towards minimalism in Starbucks' logo speaks volumes. Sometimes, less truly is more. It’s a lesson we’ve applied in our designs at Futurise, focusing on clarity and impact. 📌 Global thinking:  Starbucks’ move to remove its name from the logo reflects its global mindset. It’s a reminder that as we grow, our work should resonate universally, transcending language and borders. As we look ahead, our goal at Futurise is to continue crafting designs that not only stand out but also stand the test of time - much like that iconic siren. How does your brand's story reflect in its design? #BrandIdentity #DesignEvolution #Starbucks #Futurise

... and we wonder how Shein and the massive basket of environmental and social externalities that name is a code word for, continues to sell clothing on an eye-watering growth curve. She thinks this is expensive? Wait till she sees the cost of producing a piece of clothing made with ethically sourced cotton or linen or wool, and manufactured in her home country. I'm fully aware that Gap Inc may not have a track record in any of this better than Shein's. It's not the point. The point is that buying local and buying ethical comes at the price. This writer is not alone in refusing to pay that price. Whether it is for clothing or for food, all talk about environmental footprint and ethical sourcing and supporting local, is exactly that, talk, until we are willing to pay the price.

What's in a Logo? I say, A LOT!!! There are certain colours, shapes, layouts that we identify with brands. And over the years our brain becomes so accustomed to these elements that we don't even need to read the brand name, sometimes even if the spelling is incorrect our mind reads it correctly. Some of the classic examples here are - Bilseri, Abiddas. And when it comes to logos that are so unique that you can identify with half closed eyes, you find it strange to look at something similar but completely different! Like the Starbucks and Starpreya, both selling coffee One a Seattle-born, global coffee giant Starbucks, and the other is Elpreya, a comparatively smaller South Korean company that sells coffee under the brand Starpreya. Starbucks opened its first store in South Korea in 1990, it's the same year when Starpreya started operating. Starbucks claimed copyright infringement but lost its battle against the South Korean brand on the grounds that the logos were too dissimilar to be confused! “The trademarks of Starbucks and Elpreya are different in appearance and name,” the court found. “We also cannot judge that the Starbucks trademark was well-known at home before Elpreya released its registered trademark to the market.” Are these logos confusing??? #coffee #coffeelovers #coffeeshop #coffeeaddict #coffeelove #coffeeshops #coffeecommunity #logo #logodesign #logodesigns #logodesigning #logos #logocreation #logobranding #branding #brandidentity #starbucks #starbuckscoffee

Delighted with SHEIN's partnership with Queen of Raw to source for #deadstock materials to launch six brand new collab-collections under SHEIN X Rescued. The key challenge with the #fashion industry lies with excess inventory waste. To address this, SHEIN has reimagined the supply chain with our #on-demand production system. We micro-produce the styles that customers want us to make, while traditional brands mass produce the styles they want customers to consume. Our low-single digit unsold inventory makes us a leader in terms of eliminating waste that allows us to pass these cost savings to our customers. But we do not just stop there. We continue to invest in innovative initiatives towards circularity. To meaningfully reduce emissions in the fashion industry, we need to not only minimise our own waste, but work collectively to eliminate the concept of waste altogether. Partnering Queen of Raw and Stephanie Benedetto to source deadstock materials in place of new fabrics allows us to collaborate with other industry leaders and emerging designers alike to propel the circular textile economy forward. Read more about how how SHEIN has integrated Queen of Raw's Materia MX software to repurpose high quality leftover inventory from other brands towards a more circular model that mitigates textile waste and reduces the use of new raw materials: https://lnkd.in/gznWVJPM Last but not least, we are excited to be able to collaborate with our SHEIN X designers, Christian Caldwell, De Johnea Thorpe, Rajvizithi singh, Ngozika Okeke,PhD(c), Mel Dorey and Daniela Ricciardelli to do this. #SHEIN #SHEINX

What’s your go-to at Starbucks? Mine is the Honey Citrus Mint Tea aka the Medicine Ball aka the Cold Buster. But let’s just call it the 8th Wonder of the World. Lol But did you know the medicine ball - which came in 2017 - wouldn’t be a hit today without the organization’s 2011 logo redesign? Starbucks unveiled a new logo that upgraded its brand identity by simplifying the iconic mermaid logo and dropping the company name and "coffee" from the design. This strategic move was part of Starbucks' vision to expand beyond coffee into new markets such as tea and food, positioning itself as a lifestyle brand. The redesigned logo, with its modern and minimalist approach, played a crucial role in reshaping Starbucks' image and allowing the company to diversify its offerings while appealing to a broader audience. This redesign, combined with store renovations, new products, and a focus on sustainability, propelled Starbucks to new heights of success. The Starbucks logo redesign exemplifies the incredible power of branding in driving business growth and adaptation to changing market demands. Comment ☕️ if you’re a coffee lover. Comment 🫖 if you’re a tea lover. #Branding #SuccessStory #Starbucks #BusinessGrowth #LogoDesign #BrandIdentity #Innovation