SHEIN’s Post

If anyone was in any doubt of Wrexham AFC's international appeal, they just signed their first regional partner. I'm talking about the women's team, of course 👇. 📹 It's now a familiar format. A new Wrexham sponsor is announced to the world in a humorous video featuring Ryan Reynolds and Rob McElhenney. 🇺🇸 But what is different this time is that the new partner, Ally, only operates within the US. 🏦 The US's largest all-digital bank is sponsoring the 2024 Wrex Coast Tour, helping to bring the women's team to the U.S. for the first time as part of their ambition "to make women’s sports unmissable." 👀 They are also keen to "increase the club's visibility on a global stage, accelerating its ambitions to become known as a top club worldwide." ⚽ As a side note in the press release, they will also sponsor the men's team tour to the US. 🤔 Is there a better example of the growth in the appeal of women's sports, the value of sports documentaries, and how to use owner/stakeholder platforms to grow the business at the moment? 👉 Share examples of others doing a good job in the comments. I'm keen to learn about who else is doing great work in this space. 📺 Watch the announcement video here: https://lnkd.in/gR-kGA3y #sponsorship #sportsbiz #sportsmarketing #StriveSays ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason).

With half the athletes being women for the first time and 152 events being women-only, the #ParisOlympics is a testament to the surge in popularity women's sports have seen recently. Want to learn more about the rising popularity of women's sports and the significant opportunities for brands to engage valuable audiences? Download our report In A League of Their Own 👉 https://lnkd.in/e7vu3zJA

#PrivateEquity is playing a key role in the growth of women's sports. Uncover the international events propelling women's #sports to new heights and their impact on the projected billion-dollar revenue in Deloitte’s #TMTPredictions2024 report.

In 2023, Women's Sports Experienced a Turning Point: Major Broadcast Deals, Iconic Players, and Unprecedented Viewership Reshaped the Sporting World. Projections by Deloitte suggest that elite women's sports revenue could soar past $1 billion this year, marking a remarkable 300% surge from 2021. CNBC Engages Top Female Executives in Sports to Discuss Equality, Memorable Moments, Media Representation, and Name, Image, and Likeness Regulations.  www.evolvepublication.com #WomensSports #SportsIndustry #EqualityInSports #BroadcastDeals #AthleteRevenue #MediaRepresentation #NILRegulations #SportsManagement #EvolvePublication #BusinessInsights #BusinessPublication

Recognizing the Nuance of #womeninsport ⚽ ⚾ 🏀 🏐 🏓 On #internationalwomensday , our founder and CEO Alejandra Salazar was invited to speak at the Inter Miami CF as part of Everything in Sport - Women's Edition. 👉🏼 Answering the question of how teams and brands can not only reach the female audience but also understand and genuinely communicate with them, Alejandra called on brands, sponsors, and teams to recognize the nuances of women who practice and consume sport to generate genuine relationships. "It's not just about talking to the female audience on a day like today, or when Taylor Swift goes to the Super Bowl," she said. "It's about recognizing ourselves as part of the target and understanding that we don't consume or talk in the same way as men or each other 💜 (we may have some points in common between women soccer fans and basketball fans, but we also have our differences) By recognizing the insights and nuances of the female audience, the next step is to be creative and real in communicating and conversing with women. Sport is competition and discipline, but it is also joy and happiness, and generating creative experiences is key. 💡 I think all these insight are crucial in today's sports marketing landscape.

Why investing in female sports is a smart move for companies ➡️ https://lnkd.in/dybykP7u Olympia 2024 starts with 50 percent female athletes. Revenue from professional women's sport surpasses the one billion US dollar mark. And the streaming figures for women's sports competitions are raising the bar year after year. But: female professional athletes are still lagging far behind the sponsorship income of their male colleagues. However, this is changing rapidly. Investing in women’s sports offers impressive returns, with every dollar spent generating over seven dollars in customer value. Brands also benefit from a more positive public image, as consumers favor companies supporting women’s sports. High-profile athletes like Simone Biles and Coco Gauff highlight the market potential, and brands like Under Armour and Ryzon are already capitalizing on this trend. Embracing female sports sponsorship is not just about equality—it’s a lucrative opportunity for growth. #FemaleSports #Sponsorship #SportsMarketing #EqualityInSport

#Paris2024 marks a historic milestone for women in sports: a 50-50 gender split among athletes. This is a remarkable journey from 1900 when women first competed in the Olympics. Driven by increased media coverage, women's sports are also gaining unprecedented attention. #Sports leagues in the US and Europe are seeing record viewership, a trend set to continue with this year's #Olympics thanks to extensive broadcast commitments for women's events. Download our report to learn more >> https://okt.to/T26n1u

Keeping the momentum has proven to be challenging time and again for women's sport. In this article, a case is made for how we can use the current momentum to continue the evolution for lasting change.

A recent study challenged perceptions by blurring player genders during soccer highlights, revealing how biases affect fans' perceptions. When gender was obscured, the usual rating gaps between men's and women's performances disappeared. The study questions the bias in evaluating women's sports, showing the potential growth of the women's sports market. Despite stereotypes, women's soccer is thriving, as seen in the recent World Cup breaking viewership records. It's time to challenge double standards and appreciate sports for the skill and excitement they bring, regardless of gender! ⚽👟 Read the full article here: https://bit.ly/40UeaqA #BreakingStereotypes #WomensSports #EqualityInSports #SoccerEquality #GenderBiasChallenge

Guess what? Women mean money. Gasp Excuse the vacant stare, but marketers are only now connecting women with sports. In 1975, competitive sports for women and girls in educational institutions (separate from men) was written into law, and now, almost 50 years later, we're hitting our stride. It's about time the money kept pace! Go WSF, WNBA, NWSL, WSA, and all the women's sports associations who are not only winning but also advancing gender equity and visibility for female athletes! How marketers are leveraging the Olympics' focus on women's sports to drive engagement | MarTech https://bit.ly/3Sw0TkS #WomenInSports #GenderEquity #FemaleAthletes