Shelley Stansfield’s Post

Waste not, want not, as the saying goes. For a look at how Centriply's ad tech enables data-driven, audience-first, hyper-local multimarket TV campaign planning and skips the budget waste, read "No crying over spill here: Focus ad dollars on your location." https://hubs.ly/Q02vNMnW0 Powered by Tango Media Systems

Waste not, want not, as the saying goes. For a look at how Centriply's ad tech enables data-driven, audience-first, hyper-local multimarket TV campaign planning and skips the budget waste, read "No crying over spill here: Focus ad dollars on your location." https://hubs.ly/Q02S4DkH0

🌐 Struggling with Cross-Media Measurement? 🌐 As more brands shift their budgets to digital and CTV, understanding how to measure the impact across platforms has become more complex than ever. Our latest blog dives deep into the challenges of cross-media measurement, revealing key insights on diminishing returns and why unified metrics are the future. 📊 🔍 Curious about how Rockerbox can help solve this? Learn more about our triangulated approach to MMM, MTA, and Testing to optimize your media investments. Read the full blog here 👉 #MarketingMeasurement #CTV #Rockerbox #CrossMedia #MMM #MTA https://hubs.la/Q02RLRsg0

Discover the transformative impact of Connected TV over traditional linear advertising in our latest MSN feature, “Decoding the Battle: Connected TV vs. Traditional Linear Advertising.” Hear from Choozle CEO Adam Woods on how CTV is revolutionizing the ad space: “CTV’s ability to leverage viewer data and deliver personalized ad experiences is a game-changer, surpassing the limitations of linear TV.” Dive into the full article for in-depth insights. https://hubs.la/Q02trGkL0

🚨 New #Blog Alert Excited to share our latest blog post discussing the recent study on how Addressable TV #Advertising can significantly increase the reach of Linear TV #ad Campaigns. Learn all about it and its impact on the industry! Follow TechNews Pub for more updates! Visit us - https://lnkd.in/dWDGGmrE #tvadvertising #AddressableTV #marketingresearch #industryinsights #advertisingtrends

tvbeat Adopts Blockgraph To Power Programmatic Execution For Audience-Based Linear TV Advertising https://lnkd.in/dvsp6yrk #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #marketingautomation #programmaticads #tvbeat #Blockgraph

Performance TV: What Is It and How Does It Work? - Performance TV is transforming advertising with targeted strategies and measurable results. Discover how this innovative approach works. #PerformanceTV #ConnectedTV #CTV

Will adding programmatic to your linear TV buys boost your reach? Yes! Bridge the gap between linear TV and programmatic with Incremental Reach Forecasting and Measurement in StackAdapt! Powered by Samba TV, our latest in-platform tool provides users the ability to answer key questions like, "How much of my target audience can only be reached on CTV?" 📺 #Programmatic #LinearTV #ReachForecasting #StackAdapt #SambaTV #OTT #CTV

Struggling to track TV ad ROI? You're not alone! Our new blog dives into innovative attribution methods for TV advertising. Learn how to measure the true impact of your campaigns & unlock the power of TV in the digital age. Read it here https://loom.ly/d85sj9c

Here at Centriply, we don't just tell you that our advanced TV solutions deliver value--big value--we show you (we're like you--we want to see proof!). Take a look at this use case over on our blog, and see how we transform a list of TV ad campaign requirements (matching! spill! CPM! more!) into a proposal delivering audience-based advanced linear TV value. You'll see why TV needs to be in your media plans. "No crying over spill here: Focus ad dollars on your location" https://hubs.ly/Q02k494m0