Sheri Roder’s Post

Our annual Gen Z Subculture study hits different. We know that to reach Gen Z, marketers need to embrace interest-based communities. Mainstream pop culture is dead and personalized content consumption is what forms and shapes identities, self-expression, connection and communication. Read more about our findings in Ad Age and reach out to me if you need help cracking the Gen Z paradox.

Our annual Gen Z Subculture report shows how niching down is the way to mass appeal, particularly with younger audiences. And, while true subcultures are likely gone for good, niche communities help us connect to the personalized interests and participation that define identity and consumption today. It's our cheat code for relevance and breakthrough ideas. Check out more from Ad Age 👇

Here's a time-saving tip to boost engagement and conversation in your online community! Flip the script! 📜 Ask a thought-provoking question that gets your members talking with each other instead of always feeding them new content. Not only will this spark discussion, but it'll also give you new insights into your audience, all while taking the pressure off you to constantly create. So, what question will you ask your community today?

When Eighth Generation realized their previous SMS provider wasn’t supporting their growth, they made the switch to Attentive—and haven’t looked back since. In their search for the right partner, they had a few key goals: ↳ Connect with an audience craving authenticity and meaningful engagement. ↳ Integrate SMS with email seamlessly. ↳ Showcase their products while also educating consumers on the rich Native stories behind them. ↳ Foster ongoing conversations with their community, not just send marketing messages. ↳ Partner with a platform that could meet them where they are—and grow with them. Hear how Attentive helped Eighth Generation bring their vision to life, from our CSMs to the product features that made a real impact. They also share some advice for brands looking to grow! 🎥 Watch their full story here: https://bit.ly/4gKy9PR

The surprising benefits of treating your fans like a community vs an audience 👇 When you create content through the lens of building community rather than just an audience, magic happens: 👉 𝗗𝗲𝗲𝗽𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Communities thrive on interaction. When you think community first you create experiences which encourages participation, showing the community they have a voice 📣 👉 𝗧𝘂𝗿𝗻 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗱𝗮𝘁𝗮: You have more opportunities to collect valuable data and take audiences from rented to owned when they operate more meaningfully around your content. 👉 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: Impressions matter, but brands and sponsors are increasingly interested in the impact you have at the bottom of the funnel. Tap into this to maximise ROI. 💷 Your mission: transform passive audiences into active communities. Don’t just broadcast; 𝗖𝗼𝗻𝗻𝗲𝗰𝘁. Don’t just inform; 𝗘𝗻𝗴𝗮𝗴𝗲. “The difference between audience and community is which way the chairs are facing”

Action cures fear. Not sure where your next customer will come from? Get a website today and reach a wider audience. Learn more at https://lnkd.in/dy6KdB9s Follow us for digital marketing tips that will boost your business. #andikawriters #digitalmarketing

Maximize your impact by scheduling your signs content and posting at optimal times! ⏳ Plan ahead to save time and reach your audience when they’re most engaged. Learn more here: https://bit.ly/4fARTF4 #ContentStrategy #TimeManagement

Looking to create a deeper connection with your audience? Today’s era craves authenticity, relevance, and shared values. Local culture advertising has become essential to craft a more meaningful relationship with consumers. Localised content not only grabs attention but also resonates deeply with the community, fostering a sense of pride and belonging. Read more on how to incorporate local culture into your billboard ads in the link below 👇

Did you know that 93% of online experiences begin with a search engine? If your business isn't visible online, you're missing out on a vast audience. Let's change that! I'm here to help small businesses like yours climb to the top of search results.

How can companies truly connect with the youth and young adult market in today’s media landscape? Research from the Missouri School of Journalism’s MOJO AD reveals content is key for the 18-24-year-old audience, especially niche and authentic content. 70% of MOJO Ad’s survey respondents stated they like knowing about less well-known music artists, displaying their curiosity for emerging trends and desire to be early adopters. Our latest blog delves into this research and offers our advice on reaching young adults with the right messages. https://lnkd.in/gXHsrQ52 #Communications #BusinessAdvice #ConsumerResearch #PublicRelationsServices