Want to have a better understanding of the subtleties of smartly and effectively reaching Gen Z? AdAge talked to us about our informed strategy and approach (see below). To learn how to put this to work on your brands, get in touch with Maxine Gurevich and/or Matt Higgins. #genzmarketing #genzsubcultures
Our annual Gen Z Subculture study hits different. We know that to reach Gen Z, marketers need to embrace interest-based communities. Mainstream pop culture is dead and personalized content consumption is what forms and shapes identities, self-expression, connection and communication. Read more about our findings in Ad Age and reach out to me if you need help cracking the Gen Z paradox.
Data Scientist, Innovator, Researcher
9moYeet! No cap. This slaps.