A Grand Roundup of Customisation & Personalisation Standouts In a world where one size no longer fits all, brands are leveraging the power of customisation and personalisation to craft unique and tailored experiences for each user. 💡 So, what do customisation and personalisation look like? 👀 🎨 Collaborative & Cosmetic Customisation A standout example that showcases the magic of customisation is Nike By You, where Nike lets consumers join in on the design process. This is what collaborative customisation looks like, letting your user customise their shoe from heel to toe. 🔨 Recommendations & Reward Cards In the realm of online shopping, Amazon’s personalisation implementation is king. The unstoppable recommendation engine reportedly contributed to 30% of the ecommerce giant’s revenue by 2015. It set the bar for other businesses, reflecting the need to consider a multitude of diverse factors when deciding what products to recommend. 🛍️ From algorithm-driven recommendations to customisable products, these stories highlight how ecommerce is evolving to meet the individual needs and preferences of each customer. If you want to discover more about customisation and personalisation in ecommerce, click the link below ⬇️ https://lnkd.in/e-Upz4A3 #WebsiteCustomisation #PersonalisedWebsite #WebDesignInspiration #UXDesign #UIUX #CustomWebDesign #WebsiteUX #PersonalisedUX #WebPersonalisation #DesignYourWebsite
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😮 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗬 How to help Nike.com avoid 1M+ returns By fixing 1 UX issue👇 (+see carousel) Shopping on Nike.com? Choose the model. Choose the color. Choose the size. Wait a second. Here’s a trick. Nike asks customers to write reviews. Nike asks if the size & fit were good or not. Nike knows when it fits too small or too big. But they won’t display this information at a glance. Not sure why, but… With Nike’s sales volumes. This change would help avoid tons of returns. Was this info hidden on purpose or not? ✍️ What do you think? ➕ Follow me for more ♻️ Share if it’s useful #ux #nike #ecommerce #uxdesign
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If you take Bonobos' Fit Finder quiz, browsing Collections will auto-filter out sizes, styles and colors that not "tailored" to your preferences 👖 (and you can save these prefs to a profile with one click) It's a nice way to collapse the product discovery journey and improve personalized relevance -- but a few challenges: 👖 The header CTA is easy to miss or dismiss as a complicated flow 👖 The CTA is hidden behind the hamburger on mobile 👖 The CTA is missing from Collection pages - the ideal touchpoint to show them 👖 The copy suggests you can find your fit in 5 minutes - it's more like 50s - this may make it a non-starter Otherwise, great way to capture zero-party data #shopify #shopifyplus #1pdata #personalization #merchandizing #apparel #dtc #retail #UX #CRO
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Adidas kicks the rotating product trend up a notch 👟 adding a hypnotic pan-in-and-out effect 😵💫 😎 how can you get this effect without crushing site speed? The answer to this and more burning #webperf questions in "Keeping Commerce Performant: Expert Tips for 11 Ecom Trends" 🏎️ https://lnkd.in/gZKkUEyp #ecommerce #dtc #retail #UX #shopify #shopifyplus #webdesign #corewebvitals #performance
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If you want to adopt the rotating landing image trend 🌪 like Gucci, Adidas, YZY and Beyonce's Cecred 🏁 make sure you follow #webperf best practices 🏎️ SpeedSense Web Performance CEO Shawn O'Neill debugs this feature live with tips to improve speed, plus 10 more examples here: https://lnkd.in/guBkPW6s #UX #UIUX #webdesign #CRO #shopify #shopifytips #shopifyplus #ecommerce #dtc #webperformance #SEO
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How to make your 2034 UX trend work in 2024. This is a great example of one of the many differences between a $20,000 website and a $200,000 website. We all fall into this trap though, when outsourcing to the cheapest providers: same tools, different power.
If you want to adopt the rotating landing image trend 🌪 like Gucci, Adidas, YZY and Beyonce's Cecred 🏁 make sure you follow #webperf best practices 🏎️ SpeedSense Web Performance CEO Shawn O'Neill debugs this feature live with tips to improve speed, plus 10 more examples here: https://lnkd.in/guBkPW6s #UX #UIUX #webdesign #CRO #shopify #shopifytips #shopifyplus #ecommerce #dtc #webperformance #SEO
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💡 Shopify's latest findings report a staggering 94% uplift in conversions for brands utilizing #AR 🤯 Read that stat again...👉🏼 a 94% uplift. That's almost 2x... 👀 Is it time to leverage #augmentedreality within your #eCommerce store? Here's a few more reasons to consider it: 1️⃣ AR creates an immersive, personalized experience - by visualizing the products in their own space, customers are able to get a better feel for features like the materials and size, etc. and hence make more confident purchase decisions. 2️⃣ AR reduces purchase hesitation by bridging the gap between online and in-store shopping. When customers can see, interact, and engage, hesitation diminishes, paving the way for increased conversions. 3️⃣ AR enhances engagement by creating an experience. Augmented Reality captivates your audience, keeping them glued to your offerings. Boost brand loyalty by creating memorable moments that go beyond the transaction. 🏹 Let us show you just how powerful AR can be! Download our App on the Shopify Marketplace or book a demo via our website today 👉🏼 https://lnkd.in/eZznFPZ9 #ShopifyAR #ElevateYourECommerce #digitalmarketing #Shopify #FutureOfShopping #CustomerExperience #Customer #Brand #UX #CX #Conversions
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"Designed for impact 🌟 Made with care—your go-to for custom apparel!"💚Developing a product that the market will love requires a structured approach and continuous iteration. Here’s a step-by-step guide to help you refine your product from initial concept to success: 1-Research the Market Thoroughly Understanding customer needs is essential. Direct engagement with potential users helps uncover their pain points and desires, while competitor analysis identifies opportunities for differentiation. Keeping an eye on trends ensures your product stays relevant. 2-Start with a Minimum Viable Product (MVP) An MVP should focus on core features that solve key problems for your target audience. Early feedback is critical, so release a simple version of your product to a small group, gather insights, and iterate quickly based on what you learn. 3-Test with Real Users Beta testing gives you insights into real-world use cases. Analyzing user behavior and conducting A/B tests allow you to fine-tune the product and improve it in response to actual feedback from your target market. 4-Refine the User Experience (UX) The product should be easy to use and visually appealing. A seamless, intuitive experience can turn first-time users into loyal customers. Simplicity and design are key factors in creating a product that people love. 5-Continuously Gather Feedback Regular feedback from customers is invaluable. Engaging users and acting on their input shows that you are responsive to their needs, which can lead to stronger customer relationships and a better product. 6-Optimize for Scalability As the product gains traction, ensure it can handle growing demand without sacrificing quality. Add new features gradually while prioritizing performance and user satisfaction. 7-Market and Promote Strategically Clearly communicate your product’s unique selling points (USP). Build trust through social proof, such as reviews and testimonials, and actively engage with your community to foster brand loyalty #ImpactFashion #ConsciousClothing #CustomWear #ApparelThatMatters #EcoChic
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💡 Shopify's latest findings report a staggering 94% uplift in conversions for brands utilizing #AR 🤯 Read that stat again...👉🏼 a 94% uplift. That's almost 2x... 👀 Is it time to leverage #augmentedreality within your #ecommerce store? Here's a few more reasons to consider it: 1️⃣ AR creates an immersive, personalized experience - by visualizing the products in their own space, customers are able to get a better feel for features like the materials and size, etc. and hence make more confident purchase decisions. 2️⃣ AR reduces purchase hesitation by bridging the gap between online and in-store shopping. When customers can see, interact, and engage, hesitation diminishes, paving the way for increased conversions. 3️⃣ AR enhances engagement by creating an experience. Augmented Reality captivates your audience, keeping them glued to your offerings. Boost brand loyalty by creating memorable moments that go beyond the transaction. 🏹 Let us show you just how powerful AR can be! Download our App on the Shopify Marketplace or book a demo via our website today 👉🏼 https://lnkd.in/eZznFPZ9 #ShopifyAR #ElevateYourECommerce #digitalmarketing #Shopify #FutureOfShopping #CustomerExperience #Customer #Brand #UX #CX #Conversions
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If you have an online store, you have a number of challenges to overcome to replicate the in-store experience. For example: - Lack of tactile interaction with products - No immediate customer service for questions - Absence of instant gratification from purchases - Limited ability to compare items side-by-side There are a few ways you can overcome these challenges: - Use high-quality images and videos 📸 - Implement live chat support 💬 - Offer virtual try-ons or augmented reality features - Provide detailed product descriptions and reviews With the sunny weather 🌞 (most of the time), sunglasses stores might be busier, but if you don't fancy going into a store, I took a look at how Oakley are replicating the in-store experience of trying a pair on. 😎 Remember, the goal is to make online shopping as engaging and satisfying as in-store visits. Happy shopping! P.S I should mention (so as not to appear biased) that other sunglasses stores are offering the virtual try-on as well! 😄 #cro #ux #ecommerce #analytics #sme #ga4 --- Found this useful? ✅ Want to learn more?👇🏼 ℹ See more on my LinkedIn profile 🔔 Ring the notification bell on my profile 🆓 Check out my free resources 👥 Connect with me
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🚀 Exciting Announcement: Coming Soon! 🚀 Are you looking to elevate your eCommerce platform's user experience? We're thrilled to introduce our Ultimate UI/UX Checklist for eCommerce – your go-to guide for designing seamless and intuitive online shopping experiences. 🛒💡 🔍 What to Expect: Comprehensive UI/UX guidelines tailored for eCommerce Actionable tips and best practices Expert insights to enhance user satisfaction and drive conversions 🌟 Why This Checklist? In the fast-paced world of online retail, a well-designed user interface and user experience can make all the difference. Our checklist is crafted by industry experts with years of experience in creating high-performing eCommerce platforms. This checklist is prepared with more than 100 checkpoints by covering various UI/UX aspects of an eCommerce platform. Before preparing, we did a high-level UI/UX test round for over 50 eCommerce platforms as an end user. We considered different eCommerce platforms such as Clothing, Goods, Shoes, Sports items, Accessories, and Electric items. To get a better idea, platforms were selected across various countries. 🗓️ Stay Tuned! We can't wait to share this valuable resource with you. Follow us know when it launches! #UIUX #eCommerce #ComingSoon #DigitalProduct #UserExperience #WebDesign #OnlineShopping #TechLaunch #Innovation #vitesters
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