Shinola’s Post

In the longstanding debate over whether print media is bound for extinction, I think Fox Tales makes an excellent point here: "Fox Tales: Based on SIIA Media research and other empirical evidence, print remains a strong part of the media portfolio, especially in niche B2B and B2C markets. Tell us why you think that’s the case, and what the longer-term outlook is for printed magazines.  Mares: A recent Bosack’s e-newsletter discussed special-interest periodicals and two thoughts were of particular interest to me. Both affirmed the role of paper in an overall marketing plan: There was Debbee Pezman’s observation, “When I’m reading digitally, I’m leaning in; when I’m reading a magazine or a book, I’m leaning back and relaxing,” and then Ava Seave’s comment, “People want to hold it.” When association members and special-interest subscribers get their publication in the mailbox, they feel like they are at the water cooler among friends, and catching up on what they missed. When professionals get their journals, they feel like they are back in school. Paper is integral to these experiences and generates a feeling that digital publications cannot. Early in my career I was fortunate enough to connect with Larry Burke, founder of Mariah Publishing and publisher of Outside Magazine. He taught me a lesson about knowing your customers—in his case, the readers of his magazine. He told me that it did not matter when or where Outside was read—on a ski lift, train, or at home. What mattered was that they were “outside” when they read it, physically or mentally. Larry knew this because he was his customer. He lived outside. That is why I believe that special-interest periodicals and journals will last as long as they serve their readers and in the processs, their advertisers." Excerpt from Fox Tales 5/21/24 https://lnkd.in/gT_i-sSM

Print is like champagne – sometimes it’s exactly what the moment calls for and nothing else in the world will do. It plays a unique role in modern marketing, so discover more about our award-winning work. When you want someone's full attention, and especially if that someone’s attention is very valuable indeed, print is very much the right tool for the job. If you would like to explore the remarkable options that luxury print magazines offer, contact us and find out how we can help you.   #AwardWinningAgency #ContentStrategy #Luxury #Print #BrandMagazine

Think labels are just stickers? Think again! From custom designs to sustainable materials, labels have a rich story to tell. 📜 Whether it's about boosting your brand's image, improving efficiency, or keeping things compliant, labels play a crucial role in countless industries. 💡 Curious what other surprises labels have in store for you? You can visit our website now to view the full list! 👉 Click here to explore: https://lnkd.in/eYJggFgT #Topfacts #facts #labels #labelprinting

Most readers of this post will think that European forests are shrinking! 😲❎  Let's get your knowledge back on track.  You should have confidence in paper if it's supporting how you work or the work that you win. Or maybe you're fully invested in digital, because you think this way of working has less environmental impact! (Hopefully not, "don't print, save trees" or "go green, go paperless" 😫 #FakeNews ) European forests are growing in a sustainable, managed way.  🌲 🌳 🌲 🌳 🌲 🌳 🌲  Myth-busting is part of our day job, because we want your work to have the highest integrity and impact. We'll help you find the right mediums to communicate and there are many reasons to #LovePaper. We can even help you to add Love Paper branding to qualifying, sustainable paper and packaging projects, where you'll be in the good company of leading brands who promote their credibility by being #AntiGreenwash.

When it comes to comms, do you go mad for magazines or are you a die-hard digital fan? Our editorial assistant, Charlie Feasby, and senior creative, Josh McRandal, recently went to York St John university to hear Dr Sarah Cooper speak on how the haptics of paper can impact our trust in the information. Their key takeaways: • Many people have a 'need for touch', and we don't get that with digital • The medium matters – don't assume one format will suit all your needs • The print industry is super environmentally conscious and digital might not be as green as you think. Read the full article here (with some bonus insights from procurement manager Richard Bibby) 👇

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Do you like paper? I do. My scarlettabbott colleague Josh McRandal does too. So we headed to York St John uni for a talk by Dr Sarah Cooper about the haptics of paper – essentially how we communicate with the medium through touch – and how that then impacts our trust in the information. It's a lot to think about – and a really interesting topic – so we had to share our immediate post-talk reactions. And as we're talking paper, we of course had to get our print and procurement guru Richard Bibby involved too. In a nutshell: • Many people have a 'need for touch', and we don't get that with digital • The medium matters – don't assume one format will suit all your needs • The print industry is super environmentally conscious and digital might not be as green as you think. Here's the article in full: https://lnkd.in/eR8chgux

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Something to think about!! Print is still alive and more importantly driving revenue for companies that are using print to its full potential. #print #printcarolinas #mail #magazine #businesscards #books #rackcards #signs #wraps #enc

Print ads in B2B are making a comeback -- slowly, but steadily. Good marketers understand the value proposition of a tangible ad and are finding success, especially with high-end products. Reader preference, at least in our segment, always lean towards print.